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  • Julie Ask
  • Enterprise Mobility

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The Employee Experience Playbook For 2020

Modern Employee Experience Practices Are Table Stakes For The Customer-Obsessed Firm

The time has come for businesses to retire ineffective employee experience (EX) practices and develop EX programs that attract, retain, and cultivate the modern worker. This playbook helps...

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  • Report Guide: How To Craft A Mobile Notifications Strategy

    Start Creating Your Mobile Notifications Strategy With These 10 Steps

    When designing mobile notifications, product owners should pursue a methodical approach that begins with the POST methodology and involves a holistic customer and user experience strategy. This...

  • Report The 3D Connected Consumer In 2020

    The Combination Of Devices, Platforms, And Channels Redefines How Connected Consumers Are
    July 22, 2020 | Julie Ask, Erin Sellers

    Historically, internet speed and device type have defined how connected consumers are. But this representation is too simplistic today. Three dimensions — devices, platforms, and channels — now...

  • Report The Life-Changing Magic Of Simplifying Your Mobile App

    My App Is A Kitchen Sink: Now What?
    April 23, 2020 | Julie Ask, Gina Bhawalkar

    What should you do if your mobile app is like a pre-Marie-Kondo kitchen sink — cluttered, messy, and full of junk? Don't just drain it! First, determine the real problem; then, build a plan to...

  • Report The Impact Of Emerging Technology On Digital Experiences

    How More Than 50 Emerging Technologies Will Impact Data And Experiences For Consumers

    Forrester interviewed more than 150 companies across industries and technology categories to understand how more than 50 technologies will evolve over the next five to 10 years and assess their...

  • Report Mobile Commerce In 2030

    mCommerce Is A New Mobile Services Economy, Not Mini eCommerce
    December 4, 2019 | Sucharita Kodali, Julie Ask

    Investments in mobile have been one of the most important shifts for consumer-facing businesses in the last decade, but companies will need to modify their strategies and plans to accommodate...

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