Search Results
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Report The Forrester Wave™: Real-Time Interaction Management, Q1 2019
The 12 Providers That Matter Most And How They Stack Up
February 27, 2019 | Rusty WarnerIn our 33-criterion evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Certona, Emarsys, FICO, IBM, Infor, Kitewheel, Pegasystems,...
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Report Enable Operational Efficiency With MRM
February 4, 2019 | Rusty WarnerB2C marketers use marketing resource management (MRM) solutions to effectively manage their money, people, content, and brand strategy. For our Q3 2018 Forrester Wave™ evaluation of MRM, we...
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Report Case Study: FactCool And Zizzi Leverage Martech Investments To Drive Digital Transformation
This case study for B2C marketers examines how an online fashion retailer and a casual dining restaurant chain are using their enterprise marketing technology (EMT) investments to lead their firm's...
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Report Now Tech: Real-Time Interaction Management, Q1 2019
Forrester's Overview Of 42 RTIM Providers
January 11, 2019 | Rusty WarnerB2C marketers can use real-time interaction management (RTIM) offerings to orchestrate contextually relevant customer experiences (CX), address customer expectations for mutual value exchanges with...
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Report The Power Of Customer Context
Vision: The Enterprise Marketing Technology Playbook
Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage, B2C marketers must deliver self-perpetuating cycles of...
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Report Fully Leverage Your Tech Investments With A Marketing Technology Office
Organization: The Enterprise Marketing Technology Playbook
Empowered customers engage with brands at any point in the customer life cycle, anytime and anywhere. Relevant real-time responses require batch-oriented, channel-focused campaign management teams...
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Report Elevate Your Approach To Cross-Channel Campaign Measurement
Performance Management: The Enterprise Marketing Technology Playbook
The evolution from channel-specific to cross-channel campaigns affords firms the opportunity to improve relevance and marry marketing engagement to customer journeys. The processes of measuring and...
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Report Unlock Customer Context With Marketing Technology
Executive Overview: The Enterprise Marketing Technology Playbook
Customer data and marketing technology are now essential to every marketing function. Yet B2C marketing professionals responsible for their firm's marketing technology strategy often miss the...
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Report Predictions 2019: B2C Marketing
Consumer Power Pushes Marketers To Better Data And Experiences, But Not Without A Few Fumbles
Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preference and privacy taking center stage in 2018, B2C...
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Report Complement Your EMSS With Best-Of-Breed Point Solutions
October 11, 2018 | Rusty WarnerB2C marketers must integrate enterprise marketing technology (EMT) components from multiple vendors to assemble their own unique EMT ecosystems. Working with enterprise marketing software suite...
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Report How To Build A Contextual Marketing Engine
Road Map: The Enterprise Marketing Technology Playbook
October 3, 2018 | Rusty WarnerThe age of the customer demands customer obsession for successful competitive differentiation. Firms must build a contextual marketing engine (CME) to orchestrate continuous engagement with...
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Report Create An Effective Enterprise Marketing Technology Blueprint
Strategic Plan: The Enterprise Marketing Technology Playbook
September 28, 2018 | Rusty WarnerPlanning and implementing enterprise marketing technology (EMT) is at the top of the B2C marketing professional's to-do list. But you can't do it alone. You and your technology organization...
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Report The Forrester Wave™: Marketing Resource Management, Q3 2018
The Eight Providers That Matter Most And How They Stack Up
In our 35-criteria evaluation of marketing resource management (MRM) providers, we identified the eight most significant ones — Aprimo, BrandMaker, IBM, Percolate, SAP, SAS, Stylelabs, and...
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Report Plan Customer-Centric Enterprise Marketing Technology Requirements
Assessment: The Enterprise Marketing Technology Playbook
Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. B2C marketing professionals tasked with defining enterprise marketing technology...
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Report Forrester Analytics: Marketing Automation Technology Forecast, 2017 To 2023 (US)
ForecastView Document
Marketing automation technologies allow marketers to market effectively via multiple channels while automating repetitive tasks. This US data-driven report gives a five-year view of growth for six...
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Report Forrester Data: Marketing Automation Technology Forecast, 2017 To 2023 (Global)
ForecastView Document
Marketing automation technologies allow marketers to effectively market via multiple channels while automating repetitive tasks. This data-driven report gives a five-year view of growth for six...
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Report Model The ROI Of Enterprise Marketing Technology Investments
Business Case: The Enterprise Marketing Technology Playbook
Enterprise marketing technology (EMT) promises to enable better customer experience, improve marketing performance, and boost efficiency. This report helps B2C marketing professionals make a...
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Report Case Study: ScottishPower Adapts To Customer Needs With RTIM
This case study details how B2C marketers need to prioritize improved customer experiences when making enterprise marketing technology (EMT) investments. ScottishPower (SP) overhauled its EMT...
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Report The Forrester Tech Tide™: Martech For B2C Marketers, Q2 2018
Twenty Technologies Underpin Modern Marketing
Marketing technology (martech) is essential to delivering contextually relevant experiences to consumers. Firms are continuously evaluating and adopting a range of martech to support customer...
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Report The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018
The 12 Providers That Matter Most And How They Stack Up
February 13, 2018 | Rusty WarnerIn our 33-criteria evaluation of cross-channel campaign management (CCCM) providers, we identified the 12 most significant ones — Adobe, Cheetah Digital, Emarsys, IBM, Oracle, Pegasystems, Pitney...
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Report Now Tech: Cross-Channel Campaign Management, Q1 2018
Landscape: The Enterprise Marketing Technology Playbook
February 9, 2018 | Rusty WarnerYou can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline customer...
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Report Use Reference Models And Collaborate With Marketing To Accelerate Your Martech Strategy
Customer Obsession Requires Working Across Departments
Creating the broad technology and business alignment necessary for long-term success is dependent on a well-coordinated technology management strategy. Enterprise architecture (EA) professionals...
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Report Model The ROI Of B2B Marketing Technology Investments
Business Case: The B2B Marketing Playbook
November 21, 2017 | Rusty Warner, Shaheen ParksB2B marketing technologies promise to grow revenue by improving marketing performance and providing better customer experience. This report helps B2B marketing professionals make a convincing...
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Report Vendor Landscape: Marketing Resource Management
Leverage MRM To Drive Customer-Obsessed Marketing Operations
October 20, 2017 | Rusty WarnerB2C marketers in the throes of modern marketing transformations need to rethink the role of marketing resource management (MRM). A tranche of new marketer-friendly tools replaces legacy MRM...
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Report The Top 10 Technology Trends To Watch: 2018 To 2020
Ten Trends Will Help You Maximize The Value Of Business Technology
Maximizing the value of your business technology investments requires an understanding of trends — not just as interesting reading but as vital clues to your firm's future success and, possibly,...
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