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Forrester's Playbook framework aligns our research with your top initiatives. We deliver relevant, objective insights to help you make decisions that minimize risk and drive growth.

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  • Playbook The Brand Experience Playbook For 2020

    Create A Customer-Obsessed Brand Experience

    In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...

  • Playbook The Marketing Innovation Playbook

    Embrace Innovative Marketing

    Marketing has come a long way, but it is not yet customer obsessed. True marketing innovation focuses on evolving from staid and traditional marketing approaches toward a new worldview that...

  • Playbook The Digital Business Playbook

    Differentiate Your Business With Digital

    To compete in the age of the customer, your firm must become a digital business. As a digital business leader, it’s your job to shape how. You must enhance your digital customer experience while...

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