Search Results
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Report Forrester Data: Search Marketing Forecast, 2017 To 2022 (US)
ForecastView Document
January 3, 2018 | Brandon VerblowWith half of every dollar spent on digital advertising going toward search, it remains the most crucial channel for marketers to get right. It is a maturing category, with demand for paid ads via...
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Report Forrester Data: Search Marketing Forecast, 2017 To 2022 (EU-17)
ForecastView Document
January 3, 2018 | Brandon VerblowWith half of every euro spent on digital advertising going toward search, it remains the most crucial channel for marketers to get right. It is a maturing category, with the demand for paid ads via...
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Report Measurement Powers Content Marketing Success
January 2, 2018 | Ryan Skinner, Erna Alfred LiousasHow is content influencing audiences? Is your brand forging the basis of better long-term and more-efficient relationships with existing and future customers? And how is all of this activity...
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Report Gig Workers Fill A Gap In Your Tech Talent Strategy
An Efficient Broker Will Accelerate Gig Into The Mainstream
January 2, 2018 | Marc Cecere, Matthew GuariniThe gig economy allows individuals to contribute to a business on a part-time ("gig") basis. With CIOs fighting an escalating war for talent that is exacerbated by the age of the customer, the gig...
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Report Five CMO Priorities For Driving Customer Obsession
Learn From 16 Change Agents Leading The Charge
January 2, 2018 | Michael BarnesCustomer obsession requires a companywide commitment and clear leadership. As a CMO, it's time to either step up as a leader of growth or cede influence to another C-suite member, such as a chief...
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Blog Drive More Impact From Data And Analytics With Insights Storytelling
January 2, 2018 | Cinny LittleWe said this a year ago, but alas, we have to say it again. There’s a big insights-to-actions gap out there. Firms continue to invest in data, people, and technology, but in 2017, data and...
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Report Leverage AI-Powered Banking Platforms To Support True Digital Banking
AI Will Become Mainstream In Off-The-Shelf Banking Platforms
December 29, 2017 | Jost HoppermannThe artificial intelligence (AI) space has quickly become a key tool for leading banks to improve customer experience (CX), increase process efficiency, and drive revenue. AI's increasing maturity...
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Report The Customer Journey Mapping Canvas
A Planning Tool To Help Your Journey Mapping Efforts Succeed
December 29, 2017 | Kelly PriceDespite journey mapping's popularity, Forrester continues to hear from frustrated customer experience (CX) pros who struggle to get started or fail to build momentum after less-than-stellar first...
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Report Back Up Your SaaS Data — Because Most SaaS Providers Don't
Cloud-To-Cloud Backup Is The Only Practical Option For SaaS Data Protection
December 29, 2017 | Naveen ChhabraSoftware-as-a-service (SaaS) is a popular element of a sound technology strategy. While almost all SaaS vendors explicitly state that protecting data is the customer's responsibility,...
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Report Improve Your Storytelling With Data Visualization Best Practices
As data volumes skyrocket and information becomes more complex, business intelligence (BI) and analytics tools use data visualization to help users move from insights to action by leveraging...
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Report Your Organization's Predictive Marketing Analytics Transformation
Examine Your Goals For A Well-Managed Consideration And Purchase Journey
December 27, 2017 | Allison SnowIn Q2 2017, we published The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers. That report revealed and evaluated 11 important vendors in the predictive marketing space. We learned...
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Report A Developer's Guide To Forrester's Strategies For Integration And Digital Business Platforms
Take A Guided Tour Of Forrester's Research On All Aspects Of Integration
December 27, 2017 | Randy HeffnerA transformation to digital business drives significant investment in new customer channels, new technologies, and new ecosystems, making integration more critical than ever. But it's wrong for...
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Report When To Stop Improving And Start Innovating
Modern application delivery and DevOps practices help application development and delivery (AD&D) pros to continuously fine-tune their applications in response to evolving customer needs, but every...
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Report Investment Management Apps Are Failing Mainstream, Younger US Investors
Incumbents Risk Losing Millennial Investors Over Lack Of Comprehensive Financial Guidance In Mobile Offerings
December 26, 2017 | Davis JanowskiMany traditional investment management firms have felt little pressure to develop their mobile apps to include holistic advice features. This makes sense to a point: Incumbent firms' best clients...
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Report Developing Tomorrow's Digital Experiences
Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem....
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Blog Lost In The Dark On Marketing Measurement? We’ll Show You The Light.
December 21, 2017 | Tina MoffettMarketers have a new measurement mandate: to measure effectiveness across all channels and tactics by using advanced marketing measurement techniques. Yet, marketers remain in the dark; they are...
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Blog Four Vendors Lead in The Forrester Wave: Enterprise Mobility Management, Q4 2017
December 21, 2017 | David K. JohnsonOur recently released Forrester Wave: Enterprise Mobility Management, Q4 2017 uses 26 criteria to evaluate the top 13 mobility management solutions on the market today. Unlike in year’s past, this...
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Blog Derisking the AI Worker
December 21, 2017 | Michele GoetzWhen you get over the fear of a robot taking over your job – because if you see our robots today they are still pretty dumb – your next big concern is how these new workers are going to...
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Report Master The Mechanics Of Marketing Measurement
Two Measurement Mainstay Approaches That Will Guarantee Better Insights
Despite the progress that B2C marketers have made in marketing measurement maturity, they remain confused and overwhelmed about the numerous measurement techniques and when to use them. In-market...
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Report The Marketing Measurement Action Gap
December 21, 2017 | Jim NailMarketing measurement has long been a challenging discipline. But an elite segment of B2C marketers has embraced marketing measurement and optimization technologies to dramatically improve their...
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Report Low-Code Is Spreading Throughout The Enterprise
To Capitalize On This Trend And Prevent Chaos, Create A Portfolio Strategy For Your Low-Code Platforms — Now
December 21, 2017 | John R. RymerAs companies transform themselves into digital businesses, they're adopting low-code software development platforms — lots of them — to speed application delivery. Vendors specializing in solutions...
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Report European Tech Market Outlook By Country, 2017 To 2018
Mixed Prospects, With Slightly Better Overall Growth In 2018
December 21, 2017 | Andrew Bartels, Nate MeneerWestern and Central Europe is often viewed as a single regional tech market, but as every European CIO knows, it is also a collection of 28 separate national markets. This report offers our outlook...
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Report The Forrester Wave™: Applications Management And Digital Operations Services, Q4 2017
The 12 Providers That Matter Most And How They Stack Up
December 21, 2017 | Bill Martorelli, Eveline OehrlichIn our 26-criteria evaluation of applications management and digital operations services (AMDOS) providers, we identified the 12 most significant — Accenture, Atos, Cognizant, Deloitte, DXC...
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Blog Agile Only ? No thanks ! Agile + DevOps, Please!
December 21, 2017 | Diego Lo GiudiceIn 2017 — although I suppose I should say in 2018, as it’s almost the end of December — it is simply unacceptable for any IT organization to focus on an Agile-only or DevOps-only journey. They are...
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Report Case Study: How To Transform The Employee Experience With Microapps
CBSi's Journey To Solve Its Application Productivity Problem
Employees use a variety of mobile and desktop applications to access information they need to accomplish their jobs. However, these apps are often siloed, are difficult to manage, and don't offer a...