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  • Report Gauge Your Continuous Delivery Maturity

    Assessment: The Continuous Deployment Playbook
    December 11, 2018 | Charles Betz, Will McKeon-White

    Today's customers demand great experiences, and fast. To satisfy them, infrastructure and operations (I&O) leaders and teams must ensure they can continuously deliver innovation, leveraging...

  • Report Measuring Up: Benchmarking Your B2B eCommerce Performance

    Benchmarks: The B2B eCommerce Playbook
    December 7, 2018 | John Bruno

    In the age of the customer, B2B companies must know where they're performing and underperforming with their clients. Forrester partnered with B2BecNews to survey B2B digital business professionals...

  • Report Build Capabilities For Measurement Success

    Strategic Plan: The Marketing Measurement And Insights Playbook
    December 7, 2018 | Jim Nail

    Technology, data, and analytics enable a more sophisticated approach to measuring marketing performance than simplistic last-touch methods or brand-lift approaches. But to evolve to a data-driven,...

  • Report Measure GRC Performance To Show Processes And Data Reliability

    Performance Management: The Governance, Risk, And Compliance Playbook
    December 6, 2018 | Renee Murphy

    The more complex a program is, the more difficult it is to mature and maintain it. The more complicated the business process is, the faster and more devastating this breakdown can be. Strong...

  • Report Rethink Metrics To Gain DX Traction

    Performance Management: The Digital Experience Delivery Playbook
    December 6, 2018 | Mark Grannan, Danielle Jessee

    Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital...

  • Report The State Of Data Security And Privacy: 2018 To 2019

    Benchmarks: The Data Security And Privacy Playbook
    December 5, 2018 | Heidi Shey, Enza Iannopollo

    This data-driven report outlines budgeting and spending, technology adoption plans, and other key breach, data protection, and privacy trends in global firms for 2018 through 2019. Understanding...

  • Report The State Of Customer Analytics 2018

    Benchmarks: The Customer Analytics Playbook
    December 4, 2018 | Brandon Purcell, Emily Miller

    To assess the state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 144 North American analytics and...

  • Report Programs, Not Projects: The Shift To Content Services Demands Agility And Iteration

    Continuous Improvement: The Enterprise Content Management Playbook
    December 3, 2018 | Cheryl McKinnon

    Successful enterprise content management (ECM) deployments share several common characteristics: engagement with business stakeholders; clear governance programs; adoption of Agile development and...

  • Report The Future Of CX Measurement

    Advanced Level: Measurement Practices For CX Transformation
    December 3, 2018 | Maxie Schmidt-Subramanian

    Three trends are disrupting how companies measure customer experience (CX). These trends make it imperative for companies to innovate — or face the certainty that even their advanced CX measurement...

  • Report The State Of Risk Management 2018

    Benchmarks: The Governance, Risk, And Compliance Playbook
    November 30, 2018 | Christopher McClean, Trevor Lyness

    Executives must take big bets on new technologies, business models, and emerging markets to stay ahead of the fast pace of competition. With so much at stake and so many public examples of...

  • Report Build The Right Software Better And Faster With Agile And DevOps Metrics

    Performance Management: The Modern Application Delivery Playbook
    November 29, 2018 | Diego Lo Giudice

    Customer-obsessed strategies put application development and delivery (AD&D) leaders under tremendous pressure to deliver quickly rather than perfectly. But AD&D pros also know they must deliver...

  • Report Establish A CX Measurement Program In Seven Steps

    Beginner Level: Measurement Practices For CX Transformation
    November 29, 2018 | Faith Adams, Maxie Schmidt-Subramanian

    Customer experience (CX) transformation requires companies to quantify the quality of experiences and their link to the organization's overall metrics. To do this, CX leaders need to establish...

  • Report Build The Business Case For GRC

    Business Case: The Governance, Risk, And Compliance Playbook
    November 29, 2018 | Nick Hayes

    The business case for governance, risk management, and compliance (GRC) efforts too often relies on the fear of costly events or regulatory action. This report helps GRC leaders elevate the...

  • Report Elevate And Scale Your CX Measurement Program

    Intermediate Level: Measurement Practices For CX Transformation
    November 28, 2018 | Amit Bhatia, Maxie Schmidt-Subramanian

    Once organizations have established a minimum viable program for measuring customer experience (CX), they are ready to move on to the next phase — advancing the measurement program to the...

  • Report Power Prioritization Decisions With A Dynamic Tool

    Intermediate Level: Prioritization Practices For CX Transformation
    November 28, 2018 | Ryan Hart

    Once customer experience (CX) pros and their organizations have established a beginner-level prioritization framework for understanding and assessing CX initiatives based on customer impact,...

  • Report Use Forrester's CISO Strategic Canvas To Align Security With Business

    November 21, 2018 | Jeff Pollard, Jinan Budge

    Security leaders know it's critical to align their efforts to the business, speak their business colleagues' language, and show support for business objectives. But with never-ending inbound...

  • Report Grow Your Business And Compete With A Winning Business Intelligence Strategy

    Executive Overview: The Business Intelligence Playbook
    November 20, 2018 | Boris Evelson

    Enterprise business intelligence (BI) is chock-full of challenges. Only partially a science, it remains mostly an art based on best practices and lessons learned. Rather than reinvent the wheel,...

  • Report Make Employee Experience The Focus Of Your Managed Workplace Services Strategy

    November 19, 2018 | Bill Martorelli, David K. Johnson

    Delivering consumer-grade workplace services has become a high priority for infrastructure and operations (I&O) professionals. Historically, I&O managers have sought to provide device support at...

  • Report Measure What Matters: Rethink Success Metrics When Adopting Modern Content Platforms

    Performance Management: The Enterprise Content Management Playbook
    November 19, 2018 | Cheryl McKinnon

    Technology leaders can fall into the trap of measuring the performance of an enterprise content management (ECM) initiative by merely counting user- or system-generated activities. Enterprise...

  • Report EA Metrics That Matter

    Benchmarks: The EA Practice Playbook
    November 19, 2018 | Gordon Barnett

    Enterprise architecture (EA) leaders are struggling to define metrics that demonstrate the value delivered by their EA practice. This report lays out the core categories of EA metrics, recommends...

  • Report Remove The Mystery From Security Metrics

    Performance Management: The S&R Practice Playbook
    November 16, 2018 | Jeff Pollard

    Difficulty creating meaningful metrics persists for chief information security officers (CISOs) despite a decade of discussion. Without good metrics, the security organization can't participate in...

  • Report Combine Digital Measurements For Intelligent Engagement

    Performance Management: The Digital Intelligence Playbook
    November 12, 2018 | Cinny Little, James McCormick

    Customer insights (CI) professionals have a wealth of data resources and technology at their disposal to measure digital customer interactions. But many programs still fail to capture a complete...

  • Report Predictions 2019: Employee Experience

    The Spotlight Shines Bright As Executives Scramble To Improve EX

    Low unemployment and high quit rates are intensifying the already bright spotlight on employee experience (EX). But while companies, EX professionals, and executives are anxious to improve employee...

  • Report Steer Your Customers' Insurance Journeys With Benchmarks

    Benchmarks: The Digital Insurance Strategy Playbook
    November 2, 2018 | Ellen Carney

    Digital touchpoints must constantly evolve to reflect how consumers and small businesses research, buy, and use insurance. Digital insurance strategy leaders need to deploy digital services that...

  • Report Benchmark Your Enterprise Cloud Adoption

    Benchmarks: The Cloud Computing Playbook
    October 22, 2018 | Dave Bartoletti

    Enterprise cloud computing adoption accelerated in 2017 and will continue to grow through 2020. Are you ahead of your competitors — or lagging behind the average enterprise? Infrastructure and...

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