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The Industry Analyst Relations Playbook For 2019

Maximize Business And Career Value From Industry Analyst Relations

Industry analyst relations (AR) is a profession. It offers high business value, but vendors grasp its value poorly and resource it likewise. Forrester's AR playbook shows AR professionals how to...

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  • Report Target Industry Analyst Relations With Achievable Metrics

    Benchmarks: The Industry Analyst Relations Playbook
    May 21, 2018 | Kevin Lucas

    Myriad options puzzle industry analyst relations (AR) as it tries to measure the value it brings to high-tech vendors and to deliver consistently against related targets. A Forrester trends survey...

  • Report Direct Industry Analyst Relations Toward Achievable Objectives

    Supporting Sales Is The Hardest Challenge For AR
    May 21, 2018 | Kevin Lucas

    A bewildering array of options besets industry analyst relations (AR) as it tries to identify the value it can bring to a high-tech supplier. A Forrester trends survey shows that AR teams usually...

  • Report Forrester's Scorecard For AR And Direct Sales

    March 14, 2018 | Kevin Lucas

    This self-assessment tool helps you review your current ability to support your company’s direct sales operation via your industry analyst relations (AR) program, analyze its weaknesses, and...

  • Report Industry Analyst Relations And Sales Support

    Sales Support: The Industry Analyst Relations Playbook
    March 14, 2018 | Kevin Lucas

    Industry analyst relations (AR) teams struggle to create and demonstrate their value to sales. Forrester has distilled AR best practices for support of a vendor's direct sales processes and...

  • Report Industry Analyst Relations And Insight

    Insight: The Industry Analyst Relations Playbook
    March 6, 2018 | Kevin Lucas

    Insight is analyst relations' (AR's) forgotten child, usually coming second to influence. Yet AR spends more on insight than on influence, and analysts think insight is what they exist to deliver....

  • Report Organize And Educate AR's Spokespeople

    February 1, 2018 | Kevin Lucas

    Analyst relations (AR) influence programs rely on a double act between the AR professionals and the spokespeople who front a variety of engagements with the analysts. This report lists the skills...

  • Report Educate AR's Personnel

    February 1, 2018 | Kevin Lucas

    Analyst relations (AR) managers raise the chances of delivering on their business commitments, and impressing their executive colleagues, when they staff their departments with expert...

  • Report Organize AR's Personnel Around Desired Business Value

    Organization: The Industry Analyst Relations Playbook
    January 3, 2018 | Kevin Lucas

    Once industry analyst relations (AR) departments break out of single-person mode, AR managers must assign responsibilities across the team optimally and manage team member performance against them....

  • Report Forrester's Core Industry Analyst Relations Scorecard

    December 6, 2017 | Kevin Lucas

    This self-assessment tool helps analyst relations (AR) managers review their current AR industry programs, analyze program weaknesses, and identify what they need to change. In combination with the...

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