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  • Systems Of Engagement

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  • Report Virtual Care Enables The Digital Health Imperative

    Healthcare Orgs Should Leverage Virtual Care To Transition To Digital
    February 12, 2018 | Kate McCarthy, Alex Kramer

    Virtual care is about to disrupt today's outpatient visit and chronic disease management program models. Digital business strategy professionals must start implementing and integrating virtual care...

  • Report The Forrester Tech Tide™: Virtual Care For Digital Health, Q1 2018

    15 Technologies Move Healthcare From The Hospital To The Home
    February 12, 2018 | Kate McCarthy, Alex Kramer

    Virtual care is increasingly critical to healthcare firms' ability to win, serve, and retain their customers. To accelerate their performance in virtual care, companies are evaluating and adopting...

  • Report The State Of Wearables: 2017 To 2022

    Create A Micro-Moments (Not A Wearables) Strategy
    November 28, 2017 | Julie A. Ask, Laura Naparstek

    Digital business pros care about consumer-purchased wearables for two important reasons: 1) These wearables offer unprecedented longitudinal data of all kinds and 2) they present a new medium with...

  • Report Marketers: Get Ready For Augmented Reality

    Why Augmented Reality Will Eclipse Virtual Reality In The Near Term And What To Do About It
    November 13, 2017 | Thomas Husson

    After a brief infatuation with augmented reality (AR) following the Pokémon GO craze, B2C marketers have all but abandoned the technology. Expect that to change as market leader Apple infuses its...

  • Report TechRadar™: Digital Store Customer Experience Technology, Q3 2016 (Updated)

    October 3, 2017 | Ananda Chakravarty, Lily Varon

    Promising technologies to revolutionize the in-store shopping experience for consumers are inundating retailers. Our research shows that most of these experiences miss the mark today. To help both...

  • Report TechRadar™: Digital Store Operations Technology, Q3 2016 (Updated)

    September 29, 2017 | Ananda Chakravarty, Lily Varon

    eBusiness pros are already reaping value from technologies that improve store operations — unlike customer-experience-focused digital store technologies that are largely still early stage. To help...

  • Report Four Technology Priorities For US Healthcare Providers

    Providers Must Close Gaps In Customer Insight And Engagement
    August 14, 2017 | Kate McCarthy

    Regulatory upheaval is ongoing, but it does not change the imperative for providers to deliver on their promise to improve the cost/quality paradigm as they shift to value-based care. As business...

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