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  • Report Forrsights: Business Execs Increase Direct IT Spend To Support Systems Of Engagement

    Our Q4 2011 Business Decision-Makers Survey Shows CIOs Under Pressure
    May 16, 2012 | John McCarthy

    During October and November of 2011, Forrester surveyed 3,534 business decision-makers in North American and European enterprises regarding their business priorities (and views of IT priorities),...

  • Report M2M Connectivity Helps Telcos Offset Declining Traditional Services

    But They Are Poorly Positioned For The Larger Value-Added Service Opportunity
    November 22, 2011 | Michele Pelino

    Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

  • Report 2011 Social Technographics® For Business Technology Buyers

    Technology Marketers Must Prepare For The Coming Storm
    July 18, 2011 | Kim Celestre

    Data from Forrester's Q1 2011 US and European B2B Social Technographics® Online Survey For Business Technology Buyers indicates that both social media habits and the role social media is playing in...

  • Report Investing In Tech Marketing, 2011

    Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations
    February 1, 2011 | Peter Burris

    The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry...

  • Report The State Of Enterprise IT Services: 2009

    Business Data Services North America And Europe
    November 6, 2009 | John McCarthy, Pascal Matzke

    As the global economic downturn continues to put pressure on IT budgets, companies are taking a variety of measures to get more value for the money spent on IT services. But unlike the last...

  • Report The State Of SMB IT Budgets: 2009

    Business Data Services North America And Europe
    August 7, 2009 | Heidi Shey, Andrew Bartels

    This document provides SMB highlights of an extensive data set collected via Forrester's Enterprise And SMB Global IT Budgets And Spending Survey, Q2 2009. Overall, the global recession has made...

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