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  • Report Gauge The Maturity Of Your Applications Portfolio And Strategy

    Assessment: The SaaS Transformation Playbook
    March 6, 2019 | Duncan Jones

    Are you evolving your business applications in the right direction quickly enough? Will outdated processes and/or lack of skills hold you back? This report and the associated online tool will help...

  • Report Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook
    March 6, 2019 | Mark Grannan, Nick Barber

    Application development and delivery (AD&D) professionals should assess their maturity in delivering customer-obsessed digital experience (DX) initiatives. But how? Forrester's self-assessment...

  • Report Assess The Core Of Your Industry Analyst Relations Program

    Introducing The Forrester Core Analyst Relations Scorecard
    March 4, 2019 | Kevin Lucas

    Analyst relations (AR) managers get very little time to assess their AR programs because they're so busy executing on the next urgent priority. To help, Forrester has distilled AR best practices...

  • Report Assess Your Enterprise Content Management Maturity Level

    Assessment: The Enterprise Content Management Playbook
    February 8, 2019 | Cheryl McKinnon

    This report provides a framework for enterprise architecture (EA) professionals to assess their organization's content management maturity, identify capability gaps, and plot a course for program...

  • Report Evaluate Your Data And Information Management Maturity

    Assessment: The Data Management Playbook
    January 16, 2019 | Michele Goetz

    Strong data management enables insights into customer needs and optimal business operations. It also is a prerequisite for competing with the coming wave of AI-powered systems. Enterprise...

  • Report Retailers: Assess Your Digital Business Maturity

    Assessment: The Retail eCommerce Playbook
    January 11, 2019 | Fiona Swerdlow

    To evaluate their eCommerce opportunities, digital business retail professionals must establish a level set of current strengths and weaknesses. This framework plots your organizational maturity to...

  • Report Gauge Your Enterprise Collaboration Maturity

    Assessment: The Enterprise Collaboration Playbook
    January 3, 2019 | Art Schoeller, Cheryl McKinnon

    Enterprise collaboration (EC) tools can dramatically improve the flow of information among employees and lower the barriers to deeper customer engagement. Yet adoption and actual business value can...

  • Report Craft A Loyalty Strategy That Raises Your Firm's Maturity

    Strategic Plan: The Customer Loyalty Playbook
    December 20, 2018 | Emily Collins

    Companies that attempt to drive loyalty with points and discounts alone will miss their mark. B2C marketers seeking to build a loyalty strategy that stands out need a game plan that addresses the...

  • Report The Omnichannel Maturity Assessment

    Assessment: The Omnichannel Commerce Playbook
    December 13, 2018 | Brendan Witcher, Claudia Tajima

    Supporting an omnichannel fulfillment program is table stakes in retail today. Organizations need to assess their omnichannel maturity to understand their current state and compare it with their...

  • Report Measure Your Digital Intelligence Maturity

    Assessment: The Digital Intelligence Playbook
    December 12, 2018 | Cinny Little, James McCormick

    Digital intelligence (DI) is advancing, but firms must speed up their progress to remain competitive and catch up with insights-driven businesses. Many firms are stymied by the breadth and depth of...

  • Report Take The Measure Of Your L2RM Maturity

    Assessment: The Lead-To-Revenue Marketing Playbook
    December 12, 2018 | Lori Wizdo

    To help you assess the maturity of your lead-to-revenue management (L2RM) program, we've developed an assessment framework, comprising 20 criteria across five competencies — strategy, structure,...

  • Report Gauge Your Continuous Delivery Maturity

    Assessment: The Continuous Deployment Playbook
    December 11, 2018 | Charles Betz, Will McKeon-White

    Today's customers demand great experiences, and fast. To satisfy them, infrastructure and operations (I&O) leaders and teams must ensure they can continuously deliver innovation, leveraging...

  • Report Chart Your Path To Social Media Maturity

    Road Map: The Social Marketing Playbook
    December 10, 2018 | Jessica Liu

    To maximize the effectiveness of social media, B2C marketers should build a road map that gradually expands their social programs' footprint beyond outbound marketing. Read this report to identify...

  • Report Gauge Your CRM Maturity

    Assessment: The CRM Playbook
    December 10, 2018 | Kate Leggett

    An explosion of channels, new technologies like artificial intelligence, and demanding consumers challenge organizations to reshape the way that they target, acquire, retain, understand, and...

  • Report Justify Security Budget By Its Impact On Maturity

    Business Case: The S&R Practice Playbook
    December 10, 2018 | Jeff Pollard

    Security leaders face challenges articulating which projects generate the most value for their organization. They often struggle to justify existing budgets, as well. To help you build the business...

  • Report Advance Your Approach To Customer Loyalty

    Assessment: The Customer Loyalty Playbook
    November 28, 2018 | Emily Collins

    If you are serious about earning and maintaining customer loyalty, you can't treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning,...

  • Report Evaluate Your Sales Enablement Maturity

    Five Core Competencies Increase Sales Effectiveness
    November 6, 2018 | Laura Ramos, Meredith Cain

    B2B firms are reshaping their sales enablement function to give evolving business consumers a better experience, support sellers more effectively, and reduce the cost of selling to the business. To...

  • Report Marketers: Rate Your Customer Privacy Proficiency

    Assessment: The Customer Trust And Privacy Playbook
    October 31, 2018 | Fatemeh Khatibloo

    For better or worse, many modern marketing tactics represent an enormous privacy and security risk to your organization. That means B2C marketers need to develop privacy awareness, build privacy...

  • Report Gauge Your Innovation Capability Maturity

    Assessment: The Innovation And Emerging Technology Playbook
    October 9, 2018 | Dan Bieler

    Business leaders recognize that developing and maintaining robust innovation capabilities is key to their companies' success in the digital era — because innovation addresses customers' and...

  • Report Gauge Your Cloud Maturity

    Assessment: The Cloud Computing Playbook
    October 5, 2018 | Lauren E. Nelson, Bill Martorelli

    Cloud is no longer an option — it's inevitable. But cloud strategies differ extensively, based on the context of your organization and investments. Drivers such as industry, risk tolerance, and...

  • Report Gauge Your Data Security And Privacy Maturity

    Assessment: The Data Security And Privacy Playbook
    October 5, 2018 | Enza Iannopollo, Heidi Shey

    To transition from an organization that treats privacy and data security as compliance requirements to achieve the lowest possible cost, to one that champions privacy and uses its technology...

  • Report Gauge Your Infrastructure Automation Maturity

    Assessment: The Infrastructure Transformation Playbook
    October 4, 2018 | Chris Gardner

    To convert your mundane operations routines into a finely tuned, automated ecosystem, you need to know where to start your transformation. This report guides infrastructure and operations (I&O)...

  • Report Create An Effective Enterprise Marketing Technology Blueprint

    Strategic Plan: The Enterprise Marketing Technology Playbook
    September 28, 2018 | Rusty Warner

    Planning and implementing enterprise marketing technology (EMT) is at the top of the B2C marketing professional's to-do list. But you can't do it alone. You and your technology organization...

  • Report Assess Your Cybersecurity And Privacy Maturity

    Assessment: The Cybersecurity And Privacy Playbook
    September 25, 2018 | Enza Iannopollo, Renee Murphy

    Weak cybersecurity and privacy practices reflect poorly on your company's brand, making it less attractive to customers, partners, employees, and investors. CIOs who want to drive business success...

  • Report Evaluate Your Marketing Performance Measurement Maturity

    Assessment: The Marketing Measurement And Insights Playbook
    September 14, 2018 | Jim Nail

    Enterprises constantly ask their B2C marketing professionals to measure the impact of marketing and media campaigns on key business metrics. This requires marketers to go beyond reports of siloed...

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