180 results in Everything
 
Sort by:
Refine
  • Maturity Assessment

Search Results

  • Report Evaluate Your Marketing Performance Measurement Maturity

    Assessment: The Marketing Measurement And Insights Playbook
    September 14, 2018 | Jim Nail

    Enterprises constantly ask their B2C marketing professionals to measure the impact of marketing and media campaigns on key business metrics. This requires marketers to go beyond reports of siloed...

  • Report Gauge Your Customer Service Maturity

    Assessment: The Contact Centers For Customer Service Playbook
    August 29, 2018 | Kate Leggett, Ian Jacobs

    An explosion of channels, new technologies like artificial intelligence, and increasingly demanding consumers challenge organizations to reshape their service approach in the age of the customer....

  • Report Forrester's Identity And Access Management Maturity Assessment

    Assessment: The Identity And Access Management Playbook
    August 23, 2018 | Merritt Maxim, Andras Cser

    Security leaders often struggle to understand the gaps and potential security vulnerabilities related to the broad range of identity and access management (IAM) functional areas such as identity...

  • Report Assess Your Strategic Portfolio Management Maturity

    Assessment: The Strategic Portfolio Management Playbook
    August 16, 2018 | Margo Visitacion

    Strategic portfolio management (SPM) practices enable an organization to select and execute on the investments necessary to embrace a customer-obsessed operating model. This report and assessment...

  • Report Plan Customer-Centric Enterprise Marketing Technology Requirements

    Assessment: The Enterprise Marketing Technology Playbook
    August 1, 2018 | Joe Stanhope, Rusty Warner

    Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. B2C marketing professionals tasked with defining enterprise marketing technology...

  • Report Assess Your Digital Banking Capabilities

    Assessment: The Digital Banking Strategy Playbook
    July 31, 2018 | Aurelie L'Hostis

    To achieve digital mastery, banks need to invest in digital capabilities that reflect the entire customer life cycle and support customers across touchpoints. This report — which is the assessment...

  • Report Define Your Social Media Maturity To Advance Your Social Marketing

    Assessment: The Social Marketing Playbook
    July 26, 2018 | Jessica Liu, Erna Alfred Liousas

    B2C marketers can't get more from their social marketing investments without first understanding where they are now in their overall social media maturity. This maturity covers the spectrum of...

  • Report Assess Your Business-Centric EA Capabilities

    Assessment: The EA Practice Playbook
    July 23, 2018 | Gordon Barnett

    Effective enterprise architecture (EA) ecosystems combine talent and capabilities to solve thorny architectural challenges. The most impactful EA ecosystems apply their talent and capabilities to...

  • Report Gauge Your ZTX Security Maturity

    Assessment: The Security Architecture And Operations Playbook
    July 19, 2018 | Chase Cunningham

    To convert your digital business ecosystem into a secure, Zero Trust eXtended (ZTX) ecosystem, you need to know where to start the transformation. This report guides security and risk (S&R) pros...

  • Report RQ: Assess Your Readiness For Working Side By Side With Robots And AI

    The Robotics Quotient Guides Your Approach To People, Leadership, Organization, And Trust In The Era Of Automation
    June 11, 2018 | J. P. Gownder

    Automation technologies — from AI to robotic process automation (RPA), physical robotics, and more — are transforming business processes and operating models. But most companies don't have the...

  • Report Assess Your Workforce Maturity To Deliver A Better Employee Experience

    Assessment: The Employee Experience Playbook
    April 13, 2018 | David K. Johnson

    Infrastructure and operations (I&O) leaders responsible for employee technology often seek ways to improve their services and mature their organizations, but they may be relying on traditional...

  • Report Evaluate Your Approach To Successful B2B Content Marketing

    Five Areas Create And Deliver More Customer Value
    April 13, 2018 | Laura Ramos, Ryan Skinner

    To attract attention and build a following, B2B marketers must shift their content marketing from being product-focused to building relationships. This report helps marketers identify the...

  • Report Find And Fix The Gaps In Your Modern Software Delivery

    Assessment: The Modern Application Delivery Playbook

    Customer-obsessed organizations increasingly expect application leaders to speed and scale software delivery. Many leaders know they need to improve, but they struggle with what to do and where to...

  • Report Assessing Your Marketing Performance Management Maturity

    Understand Your Current State And Build A Marketing Performance Management Vision With Forrester's Tool
    March 5, 2018 | Allison Snow

    B2B marketers often underestimate the full scope of marketing performance management (MPM) — focusing only on demonstrating campaign or channel value. Instead, marketers must understand their...

  • Report Gauge Your Marketing Innovation Maturity

    The Assessment Report In The Marketing Innovation Playbook
    February 22, 2018 | Melissa Parrish, Caroline Robertson

    To convert your marketing function into one that leads through innovation, you need to know where to start the transformation. This report guides CMOs through Forrester's marketing innovation...

  • Report Assess Your Digital Insurance Capabilities

    Assessment: The Digital Insurance Strategy Playbook
    February 16, 2018 | Oliwia Berdak

    Insurers' digital capabilities are patchy. Agent-based firms have focused on digital advertising to raise brand awareness, while direct firms have prioritized lead generation and conversion. But to...

  • Report Gauge Your Insights-Driven Business Maturity

    The Assessment Report In The Insights-Driven Business Playbook
    February 2, 2018 | James McCormick, Brian Hopkins

    Insights-driven businesses sync data, analytics, and optimization capabilities across their enterprise. They do this at unprecedented scale, unleashing a level of decision making and innovation...

  • Report Establish Ongoing Processes To Assess Your Business Intelligence Maturity

    Assessment: The Business Intelligence Playbook
    January 19, 2018 | Boris Evelson, Martha Bennett

    Forrester's business intelligence (BI) maturity self-assessment model helps application development and delivery (AD&D) professionals assess the maturity of their current BI environments. It also...

  • Report It's Time To Raise The Bar With Analytics

    Assessment: The Customer Analytics Playbook
    January 19, 2018 | Brandon Purcell

    Customer analytics powers customer obsession by helping insights-driven businesses understand their customers and drive growth. While advanced statistical techniques form the backbone of customer...

  • Report Refine Your Cloud Maturity Through Continual Assessment

    Continuous Improvement: The Cloud Computing Playbook
    January 12, 2018 | Lauren E. Nelson, Bill Martorelli

    As infrastructure and operations (I&O) leaders consider the next stage in their cloud evolution, Forrester recommends three key measurement and comparison practices: 1) Benchmark cloud adoption...

  • Report The Mobile Mind Shift Maturity Framework

    Assessment: The Mobile eBusiness Playbook
    November 20, 2017 | Julie A. Ask

    Few companies have adapted to the mobile mind shift, as many lack the resources, budget, and organization to make the shift. This report helps digital business professionals understand the path to...

  • Report Assess Your Innovation Capability Maturity

    November 3, 2017 | Dan Bieler

    Innovation is as much about business process design and business model adjustments as it is about product and service enhancements and efficiency improvements. In the context of digital...

  • Report Assess Your Digital Risk Protection Maturity

    Use Forrester's Assessment To Structure How You Monitor And Mitigate Digital Risks That Expose Your Brand, Business, And People
    November 3, 2017 | Nick Hayes

    How well do you protect your external digital assets and thwart malicious lookalikes and activity? Most companies underestimate their digital risk exposure and lack monitoring and mitigation...

  • Report Assess Your GRC Program With Forrester's GRC Maturity Model

    Assessment: The Governance, Risk, And Compliance Playbook
    October 24, 2017 | Renee Murphy, Nick Hayes

    The Forrester GRC Maturity Model helps risk management professionals objectively assess their GRC efforts to identify areas of weakness as well as centers of excellence, then outline a strategy to...

  • Report Use Forrester's Digital Maturity Model To Evaluate Your B2B Digital Progress

    Assessment: The B2B eCommerce Playbook
    September 26, 2017 | Andy Hoar

    With the B2B C-suite increasingly demanding that companies make more informed digital investment decisions, B2B digital professionals are now closely measuring their progress and benchmarking their...

Content Type

Apply

Filters

Industry

Region

Vendor