Search Results
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Report The Top 10 Technology Trends To Watch: 2018 To 2020
Ten Trends Will Help You Maximize The Value Of Business Technology
Maximizing the value of your business technology investments requires an understanding of trends — not just as interesting reading but as vital clues to your firm's future success and, possibly,...
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Report Digital Experience Platform Trends, 2017
Landscape: The Digital Experience Delivery Playbook
Digital experience platform technology evolution has crossed a threshold in the past two years. Enterprise organizations are starting to shift to "all-in" strategies with a single vendor for their...
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Report The Forrester Wave™: Digital Experience Platforms, Q3 2017
Oracle Leads An Evolving Market With A Balance Of Product And Platform
In our 28-criteria evaluation of digital experience platform providers, we identified the 14 most significant ones — Acquia, Adobe, BloomReach, Episerver, IBM, Liferay, Magento, OpenText, Oracle,...
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Blog Accenture Joins The Apple Enterprise Train
August 29, 2017 | Ted SchadlerTo be successful in the enterprise, Apple needs to find partners that can build complex, end-to-end mobile solutions. In 2014, IBM was the first tech giant to do a deal to bring Apple’s development...
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Report Vendor Landscape: Digital Experience Service Providers, 2017
Master The Messy Market Of Digital Agencies And Consultancies By Focusing On Their Capabilities, Culture, And Commitments
July 27, 2017 | Ted SchadlerNine of 10 companies turn to digital agencies, consultancies, and technology implementers to design, build, and manage their digital customer experiences. But with hundreds of these diverse...
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Report Our Favorite Mobile Websites, And How They Did It
Five Case Studies Show How To Reinvent Your Mobile Website
July 21, 2017 | Danielle Jessee, Ted SchadlerFew customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience pales in comparison to your app — and even your...
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Report Unlock Personalization's Potential With Help From Service Providers
Personalization Is Hard; Digital Experience Service Providers Can Help With Skills And Technologies
June 16, 2017 | Ted Schadler, Danielle JesseeAdvances in technology and customer urgency have made personalization hot again. By pulling customer data, content, and algorithmic matching engines out into a personalization architecture, firms...
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Blog Uber’s Unicorn Ponzi Scheme
June 2, 2017 | Ted SchadlerSure, I use Uber. Sometimes it's the only option, and sometimes the price justifies riding with a guy who knows less about his city than I do, and whose car cleanliness raises concerns about...
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Report Disrupt Your Business From The Outside In
Take A Blue-Sky Approach To Digital Innovation By Asking How Technology Can Deliver What Customers Value Most
What would it feel like to disrupt your industry? Better than being disrupted, we'd say. In this report, we lay out a simple orientation — we call it customer obsession — to help you imagine what...
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Report Disrupt Your Business From The Outside In
Take A Blue-Sky Approach To Digital Innovation By Asking How Technology Can Deliver What Customers Value Most
What would it feel like to disrupt your industry? Better than being disrupted, we'd say. In this report, we lay out a simple orientation — we call it customer obsession — to help you imagine what...
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Report Digital Rewrites The Rules Of Business
Digital technology dramatically improves the economics and capabilities of every business. Using hardware, software, algorithms, and the internet, it's 10-times cheaper and faster to engage...
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Report Tools, Tips, And Techniques To Build A Better Mobile Web
Best Practices: A Toolkit To Energize Discussion, Focus Investment, And Build Great Mobile Experiences
As we described in our report "Reinvent The Web To Win The Mobile Moment," few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when...
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Report Unleash Your Digital Predator
Today's customers — consumers and businesses — expect to integrate your products and services into their digital world. Your employees do, too. CIOs who fail to reshape their business as...
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Webinar Reinvent The Web To Win The Mobile Moment
March 2, 2017 | Ted Schadler, Danielle JesseeFew customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience — even on your new responsive site...
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Report The Top Emerging Technologies For Digital Predators
CIOs must constantly evaluate an array of emerging technologies and determine where to incubate and where to increase investment. While the choices are as individual as the companies, the...
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Report Accelerate Digital Innovation Through A Business Technology Partnership
The days of monolithic applications running in data centers, waterfall software development with two releases a year, and business executives throwing endless lists of "must-have" features over the...
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Report The Digital Business Imperative
Customers' power in the marketplace continues to ramp up, so eBusiness leaders still need to transform digital customer experiences, including marketing, sales, and channels. The ability to align...
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Blog The Unicorn Explosion Continues
February 1, 2017 | Ted SchadlerLast Spring, we predicted that we'd see carnage among tech unicorns, particularly in consumer markets. (How many food service companies and "Uber for X" companies do we really need?)...
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Blog Reinvent the Web to Win the Mobile Moment
January 25, 2017 | Ted SchadlerLast time, we talked about how your mobile website sucks. You and your agency partners took a valiant swing at fixing it using responsive web design techniques. But most of you did that without...
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Blog Your Mobile Website Sucks
January 22, 2017 | Ted SchadlerThis is part two in a series on Reinventing the Web to Win the Mobile Moment. Here's part one, a Drunk History Of Mobile Strategy. For 20 years we have optimized the web as a big billboard...
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Report Reinvent The Web To Win The Mobile Moment
Customers Suffer When They Visit Your Site On Their Phones, And Responsive Retrofits Don't Fix It: It's Time For A Fresh Start
January 17, 2017 | Ted Schadler, Danielle JesseeFew customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience — even on your new responsive site — is sad....
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Blog Digital Customer Experience ROI: (How To) Show Me The Money
January 10, 2017 | Ted SchadlerForrester's clients frequently ask us how to build the business case for customer journey mapping, particularly for digital experiences and digital products. We have proven that better customer...