Search Results
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Webinar Reinvent The Web To Win The Mobile Moment
March 2, 2017 | Ted Schadler, Danielle JesseeFew customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience — even on your new responsive site...
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Report The Top Emerging Technologies For Digital Predators
CIOs must constantly evaluate an array of emerging technologies and determine where to incubate and where to increase investment. While the choices are as individual as the companies, the...
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Report Accelerate Digital Innovation Through A Business Technology Partnership
The days of monolithic applications running in data centers, waterfall software development with two releases a year, and business executives throwing endless lists of "must-have" features over the...
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Report The Digital Business Imperative
Customers' power in the marketplace continues to ramp up, so eBusiness leaders still need to transform digital customer experiences, including marketing, sales, and channels. The ability to align...
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Blog The Unicorn Explosion Continues
February 1, 2017 | Ted SchadlerLast Spring, we predicted that we'd see carnage among tech unicorns, particularly in consumer markets. (How many food service companies and "Uber for X" companies do we really need?)...
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Blog Reinvent the Web to Win the Mobile Moment
January 25, 2017 | Ted SchadlerLast time, we talked about how your mobile website sucks. You and your agency partners took a valiant swing at fixing it using responsive web design techniques. But most of you did that without...
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Blog Your Mobile Website Sucks
January 22, 2017 | Ted SchadlerThis is part two in a series on Reinventing the Web to Win the Mobile Moment. Here's part one, a Drunk History Of Mobile Strategy. For 20 years we have optimized the web as a big billboard...
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Report Reinvent The Web To Win The Mobile Moment
Customers Suffer When They Visit Your Site On Their Phones, And Responsive Retrofits Don't Fix It: It's Time For A Fresh Start
January 17, 2017 | Ted Schadler, Danielle JesseeFew customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience — even on your new responsive site — is sad....
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Blog Digital Customer Experience ROI: (How To) Show Me The Money
January 10, 2017 | Ted SchadlerForrester's clients frequently ask us how to build the business case for customer journey mapping, particularly for digital experiences and digital products. We have proven that better customer...
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Report Meet The Digital Architects Of Your Technology Strategy
A new cadre of software experts we call digital architects is transforming technology architecture with open source software, cloud services, and Agile development. Application development and...
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Blog Meet The Digital Architects Of Your Technology Strategy
November 4, 2016 | Ted SchadlerWhen Jeffrey Hammond, Mark Grannan, Adrian Chapman, and I dove into our most recent developer survey, we unearthed a fascinating group of developers we call "digital architects." This...
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Report Predictions 2017: In Digital Transformation, The Hard Work Of Operational Excellence Begins
Digital business professionals are at the forefront of digital transformation, improving digital customer experiences. But in 2017, under the threat of digital disrupters, you must lead your fellow...
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Blog In 2017, Digital Transformation Budgets Will Top The Billion-Dollar Bar
November 1, 2016 | Ted SchadlerCheck out our Predictions 2017: In Digital Transformation, The Hard Work Of Operational Excellence Begins piece that went live this morning. It has more predictions and more detail from from my...
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Blog Drunk History of Your Mobile Strategy
October 5, 2016 | Ted SchadlerEverybody can name their favorite apps. But can you name even two mobile websites you love? We can't. So we stared into the awful maw of the mobile web to learn how to fix it. 65 companies...
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Blog R.I.P. BlackBerry Phones
September 30, 2016 | Ted SchadlerAn era has passed. BlackBerry will no longer make phones. RIM opened our eyes when it put the power of digital communications into our pockets. Email on the go was the beginning of the mobile mind...
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Report A Billion Mobile Sites Spark No Joy
Responsive Retrofits Aren't Enough To Serve Customers In Their Mobile Moments Of Need
September 29, 2016 | Ted Schadler, Danielle JesseeEverybody has their favorite apps. But can you name even three mobile websites you like? We can't. It's because responsive retrofits to 20-year-old desktop web designs fail to serve us in our...
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Blog Facebook Violates Rule #2 Of An Insights-Driven Business: Marry Algorithms And Expertise
August 30, 2016 | Ted SchadlerFacebook can't buy a break with its newsfeeds. Every time it changes the model, somebody complains. But its latest snafu — turning over the job to an algorithm without expert oversight is...
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Blog Google Will Attack Popup Ads On Smartphones — Hallelujah!
August 29, 2016 | Ted SchadlerWe've all experienced this garbage: You are on your smartphone. You find a link that you hope will help you in a mobile moment. You click with the great hope that it will be exactly...
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Report Create A Pragmatic Personalization Program
Use Forrester's POST Methodology — People, Objectives, Strategy, And Technology — To Build A Businesswide Personalization Program
August 16, 2016 | Anjali Yakkundi, Ted SchadlerTo scale personalization beyond a single touchpoint, eBusiness and channel strategy pros must pull a cross-functional team together to plan and execute a personalization program, not just treat it...