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  • Report Western European Residential Broadband Forecast: 2008 To 2013

    December 12, 2007 | Pete Nuthall

    There is still huge potential for growth in Western European residential broadband adoption, despite a slowdown in the majority of national markets. Forrester sees 44% household penetration at the...

  • Report More Indians Go Online In Cafés Than At Home

    Online Urban India Doesn't Look Like More Developed Markets, Even China
    December 7, 2007 | Dia Ganguly

    India's rapidly growing consumer market is still in the early stages of technology adoption. Even among the affluent in India's major metropolitan cities, personal computer adoption is low. As a...

  • Report Don't Neglect Technology's Late Adopters

    European Sidelined Citizens Are A Valuable Target Group
    November 26, 2007 | Reineke Reitsma

    Sidelined Citizens is Forrester's term for late adopters; they are also often referred to as laggards. They are low-income technology pessimists who adopt technology after everybody else. But...

  • Report Broadband Uptake In Europe

    November 21, 2007 | Reineke Reitsma

    European countries are not at the same level with Internet and broadband adoption. However, when looking at Internet users, the uptake of broadband is more comparable across countries: two-thirds...

  • Report Technographics® Survey Highlights: European Technographics Online Youth Survey, Q3 2007

    November 21, 2007 | Joost van Kruijsdijk

    This document highlights some of the main findings from our Q3 2007 Young Online Consumers study.

  • Report Benchmark 2007: Digital Home Foundations Grow

    Home Networking: Early Adopters Opt For Wireless
    October 30, 2007 | Charles S. Golvin

    Home networks — the foundation of the digital home — continued to grow in penetration in the past year. Today 18% of North American households own a home network, a 12% increase over the previous...

  • Report North American Technographics 2007: A Snapshot Of Gen Y Consumers' Attitudes Toward Technology And Lifestyle

    September 18, 2007 | Ted Schadler

    This Technographics Data Chart looks at key generational differences from the North American Consumer Technology Adoption Survey, Q1 2007. This survey covered questions given to North American...

  • Report Profiling European Internet Avoiders

    August 22, 2007 | Reineke Reitsma

    About 12 million consumers in Europe¿s five key geographies have access to the Internet but never use it. Most of these Internet avoiders live in Southern Europe, but even 2 million British...

  • Report Social Computing: The Role Of Telcos In User-Generated Content

    August 21, 2007 | Niek Van Veen, Paul Jackson

    Are telco attempts to break into content services misguided? No, telcos can use these content services to shore up consumer relationships, drive demand, maintain the value of communication...

  • Report Interactive TV's Renaissance

    Electronic Program Guides Train TV Audiences To Interact With TV
    August 14, 2007 | James L. McQuivey

    Television industry strategists are again whispering the once disgraced term "interactive TV." What failed in expensive tests that go back as many as 30 years is now poised to come to fruition...

  • Report Survey Highlights: North America Consumer Technology and Media Youth Survey, Q1 2007

    August 7, 2007 | Jacqueline Anderson

    This highlight deck reviews the key findings from the Q1 2007 Youth Survey. This survey covered questions given to youth 12-18 around devices and access.

  • Report The Multi-HDTV Household Opportunity

    Marketing To Every Room In The House Will Raise Sales
    August 3, 2007 | J. P. Gownder

    Most technology marketers spend a great deal of their time wooing the majority of US households that still don't own a high-definition TV (HDTV). This singular focus is a mistake: Selling second,...

  • Report Disney Buys Club Penguin

    The Magic Kingdom Signals The Start Of A Phase Of Virtual World Acquisitions By Major Corporations
    August 3, 2007 | Paul Jackson

    After several months of speculation, Disney has acquired popular children's virtual world/social networking site Club Penguin — bolstering an already impressive range of online world services. This...

  • Report Wireless Teens: Untethered, Super-Connected

    August 2, 2007 | Sally M. Cohen

    One-quarter of online teens use wireless Internet access, most at home. These wireless teens have a propensity to use the Internet for media consumption, social networking, and communication.

  • Report VoIM Helps Online Teens Stay Connected

    July 6, 2007 | Sally M. Cohen

    Teens have added Voice over IM (VoIM) to their arsenal of tools that help them stay connected to their social networks. Many teens who use VoIM today are at the center of large and active networks.

  • Report Consumer Satisfaction: Home Internet Service

    July 5, 2007 | Sally M. Cohen

  • Report Home Networks Begin To Shift To Entertainment

    June 22, 2007 | Charles S. Golvin

    Home networks, the foundation of the digital home, are moving into the mainstream — 27% of US online adults say that they have a network in their home. Most consumers erect these networks to share...

  • Report Picture This: Europeans And Their Digital Photos

    How Are Digital Image Capture Devices And Storage And Reproduction Services Faring With European Consumers?
    June 8, 2007 | Paul Jackson

    Digital photography is now a mainstream activity for around half of European consumers, with ownership of camera phones catching up fast — although generally not primarily for taking pictures. Huge...

  • Report The State Of US TV Service Use And Switching, 2006

    May 22, 2007 | James L. McQuivey

    The transition from analog to digital TV service is still underway, and telcos like Verizon and AT&T are trying to grab market share from incumbent cable and satellite providers. Which consumers...

  • Report Gay, Lesbian, And Bisexual Technology Adoption, 2006

    May 11, 2007 | J. P. Gownder

    Although gay, lesbian, and bisexual (GLB) households represent a little more than 3% of all households, as a group they make an ideal segment for tech marketers to sell to -- they have more...

  • Report Most US Consumers Won't Pay For In-Home Services

    May 11, 2007 | J. P. Gownder

    Although just 5% of US consumers currently use in-home services (IHS), 27% are interested in using them in the future. Many "intenders" currently plan to spend less than $50 for IHS, so marketers...

  • Report HDTV Finally Hits Europe

    Consumer Interest Surges — Adoption Gradually Follows
    May 1, 2007 | Paul Jackson

    For a variety of geographic and technical reasons, it has taken some time for HDTVs to get into European consumers' homes, but the market is finally taking off. The early adopters are...

  • Report The Real Business Of Virtual Worlds

    Firms Creating New Virtual Worlds Must Balance Real Revenues With High Risks
    March 23, 2007 | Paul Jackson

    Second Life has brought discussions about virtual worlds out of the geeks' basement and into the harsh light of business life. Revenues from successful virtual world services can be substantial,...