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  • Report The Networked Digital Home Is Well Established, But The Smart Home Is Still Nascent

    North American Consumer Technographics®
    June 18, 2015 | Gina Fleming

    The US digital home continues to evolve, and Forrester has been tracking this evolution for more than a decade. Year after year, we've witnessed the home becoming more digital and more connected....

  • Report The Increasing Sophistication Of The European Digital Home

    European Consumer Technographics®
    June 26, 2014 | Reineke Reitsma

    The European digital home is evolving — the average consumer with a home network has three devices connected to it, and we expect that number to increase. The profile of technology early adopters...

  • Report There Is No Internet Of Things — Yet

    October 17, 2013 | Sarah Rotman Epps

    Sensor-embedded objects — the endpoints that compose the so-called "Internet of Things" — present marketers with the opportunity to learn more about their customers and the way they use products in...

  • Report The State Of Consumers And Technology: Benchmark 2013, Canada

    North American Consumer Technographics®
    July 23, 2013 | Gina Fleming

    This report provides an overview of Canadian online consumers' media consumption and consumer technology behaviors, broken out by age group. Our analysis shows that the youngest Canadian consumers...

  • Report The State Of Consumers And Technology: Benchmark 2011, US

    North American Consumer Technographics®
    November 2, 2011 | Gina Fleming

    This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers' demographics,...

  • Report Connection: The Spark That Lights Up The European Digital Home

    A Technographics® Data Essentials Document
    August 29, 2011 | Gina Fleming

    With 96% of European online adults using the Internet at least weekly and 99% of European online households having one or more computers (PC, laptop, netbook, iPad, or tablet) at home, the European...

  • Report The Products That Lose When Tablets Win

    Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers
    June 16, 2011 | Sarah Rotman Epps

    Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

  • Report Welcome To The Multidevice, Multiconnection World

    Product Loyalty's New Calculus
    January 25, 2011 | Charles S. Golvin

    Connectivity is becoming a default feature in a diverse range of consumer products, from portables like tablets and eReaders to TVs and Blu-ray players. As the cost of adding connectivity to...

  • Report The State Of Consumers And Technology: Benchmark 2010, US

    North American Consumer Technographics®
    September 21, 2010 | Jacqueline Anderson

    This report is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2010 (US, Canada). It provides a generational overview of US consumers' demographics, behaviors,...

  • Report FaceTime Is The Second Coming Of Video Telephony — Again

    Skype And Others Will Benefit From Apple's New iPhone 4 Hardware
    July 21, 2010 | Ian Fogg

    Creating a successful strategy for consumer video telephony has eluded everyone bar Skype. Even the telecommunications industry itself has failed with this particular communications product:...

  • Report Which Device Offers The Best Music Experience?

    July 12, 2010 | Sonal Gandhi, Mark Mulligan

    From set-top boxes to cell phones, device makers are falling over themselves to offer music functionality. Digital music services have also evolved to "anytime, anywhere" access with rich discovery...

  • Report 360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

    July 9, 2010 | Mark Mulligan

    Business models and rights issues have both distorted and fragmented the consumer digital music experience and products. A new generation of 360-degree music services is emerging that leverages...

  • Report Consumers Need Cloud-Based Products Now

    Successful Multidevice Strategies Will Use The Cloud, Sync, And Apps In Europe
    July 7, 2010 | Ian Fogg

    Consumers no longer use one digital device. The era of one PC per household is giving way to a world of several smart mobile devices per person. For content, services, and software to run across...

  • Report The State Of Consumers And Technology: Benchmark 2009, Canada

    A Life Stage Analysis Of The Canadian Benchmark Survey
    December 23, 2009 | Charles S. Golvin, Jacqueline Anderson

    This is a graphical analysis of the Canadian consumer market based on Forrester’s North American Technographics® Benchmark Survey, 2009 (US, Canada). It describes the current state of device and...

  • Report Technographics® Insight: European Consumer Device Adoption Trends

    July 17, 2009 | Joost van Kruijsdijk

    This Technographics Insight takes a look at consumer device adoption in Europe. It focuses on how device penetration numbers have changed over the past three years, as well as the purchase...

  • Report US Online Consumer Survey: Technology In The Home, 2008

    June 16, 2009 | Corina Matiesanu

    This report explores trends in the ownership of various household consumer electronics devices, as well as personal computers, software, and hardware. It also segments and profiles US online...

  • Report Portable TV, Not Mobile TV

    Service Providers Should Brand And Sell Their Own Portable TV Devices
    April 23, 2009 | Laurence Meyer

    With very few subscribers as yet and, in the case of broadcast technologies such as DVB-H, high capex, the viability of the cell-phone-centric mobile TV business model is currently being...

  • Report 802.11n: Laying The Groundwork For The Digital Home

    The State Of US Home Networking
    March 4, 2009 | Nathan Safran

    The 802.11n Wi-Fi specification is still in draft mode, but network equipment vendors are going full speed ahead in marketing 802.11n equipment. For the vast majority of consumers, 802.11n's...

  • Report CE Purchase Plans: Converting On-The-Fencers To Buyers In An Economic Downturn

    February 18, 2009 | Nathan Safran

    Despite the economic downturn, the vast majority of US online consumers in the market for consumer electronics (CE) devices will choose to delay their purchase or select a cheaper product rather...

  • Report The Downturn Delivers Upsides For TV Placeshifting

    February 6, 2009 | Ian Fogg

    Placeshifting enables consumers to watch their home TV anywhere, inside or outside the home. It offers TV providers and wireless carriers an inexpensive way to extend their product portfolios,...

  • Report Technographics® Survey Highlight: North American Technographics PC And Gaming Online Survey, Q4 2008

    January 23, 2009 | Jacqueline Anderson

    This highlight deck summarizes the key findings from Forrester's North American Technographics PC and Gaming Online Survey, Q4 2008.

  • Report Consumer Spending In An Economic Recession

    The Good, The Bad, And The Status Quo
    January 5, 2009 | Abe Garon, Paul Jackson

    In this economic recession, product strategists at consumer device and service firms are going to have to pay close attention to tightening budgets internally while staying on top of shifting...

  • Report Technographics® Survey Highlights: North American Technographics Telecom and Internet Access Online Survey, Q3 2008

    December 16, 2008 | Joost van Kruijsdijk

    This highlight deck summarizes the key findings from Forrester¿s North American Technographics Telecom and Internet Access Online Survey, Q3 2008.

  • Report The State Of Consumers And Technology: Benchmark 2008, Canada

    A Generational Analysis Of Canadian Consumers
    October 31, 2008 | Charles S. Golvin

    This is a graphical analysis of the Canadian consumer market using Forrester's North American Technographics® Benchmark Survey, 2008. It forecasts device and service adoption, and it provides an...

  • Report Technographics® Survey Highlights: European Technographics Benchmark Survey, Q2 2008

    August 13, 2008 | Joost van Kruijsdijk

    This highlight deck summarizes the key findings from Forrester's European Technographics Benchmark Survey, Q2 2008.

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