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  • Report "Smart Body, Smart World" For Marketers

    Sensor Devices Disrupt Marketing Practices
    March 26, 2013 | Sarah Rotman Epps

    Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for...

  • Report Welcome To The Multidevice, Multiconnection World

    Product Loyalty's New Calculus
    January 25, 2011 | Charles S. Golvin

    Connectivity is becoming a default feature in a diverse range of consumer products, from portables like tablets and eReaders to TVs and Blu-ray players. As the cost of adding connectivity to...

  • Report Technographics® Survey Highlights: European Technographics Benchmark Survey, Q2 2008

    August 13, 2008 | Joost van Kruijsdijk

    This highlight deck summarizes the key findings from Forrester's European Technographics Benchmark Survey, Q2 2008.

  • Report Introducing The Youth TechStyle Segmentation

    Social Shaper Or Budding Bookworm? The Difference Matters To Marketers
    June 26, 2008 | Jacqueline Anderson

    Many companies targeting the youth market are baffled by these unique consumers. The problem starts with an assumption that "youth" is a single market, when in fact there are important differences...

  • Report Top Consumer Technology Predictions For 2008

    December 27, 2007 | Charles S. Golvin

    In consumer technology, 2007 was clearly the year of the iPhone and Facebook. Apple's foray into the mobile handset market spurred innovation among the Cupertino company's new competitors, gave...

  • Report Interactive TV's Renaissance

    Electronic Program Guides Train TV Audiences To Interact With TV
    August 14, 2007 | James L. McQuivey

    Television industry strategists are again whispering the once disgraced term "interactive TV." What failed in expensive tests that go back as many as 30 years is now poised to come to fruition...

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