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  • Report iPhone 4S Cements Apple's Product Strategy Leadership Position

    Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty
    November 22, 2011 | Thomas Husson, Charles S. Golvin

    Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple...

  • Report 360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

    July 9, 2010 | Mark Mulligan

    Business models and rights issues have both distorted and fragmented the consumer digital music experience and products. A new generation of 360-degree music services is emerging that leverages...

  • Report The Convenience Quotient Of Consumer Storage And Backup

    July 6, 2009 | Nathan Safran

    The consumer backup and storage space has become increasingly crowded — and sophisticated — over the past 24 months. From burning a DVD to using a full-blown home server, there are a wide variety...

  • Report It's Time For Home Server Solution Packages

    Partnerships Are The Top Priority For Home Server Product Strategists
    September 16, 2008 | J. P. Gownder

    The Windows Home Server market suffered a setback in 2008, harmed by a data corruption bug that took nine months to fix. Overall, the market remains at a very early stage of development: Few...

  • Report Vista Early Adopter Research Trends

    Consumer Data Shows An Encouraging Signal Despite The Noise
    January 29, 2008 | J. P. Gownder

    Forrester's latest set of consumer adoption data allows for a first look at Vista adoption in the first two months following its January release. On the whole, Vista early adopters tend to be more...

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