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  • Report Case Study: Pinnacol Assurance Fights Disruption By Launching A Digital Venture

    How Pinnacol Launched Digital Subsidiary Cake In 12 Months
    June 12, 2018 | Ellen Carney

    No insurance company is immune from the impact of digital transformation. Established insurers are dealing with an onslaught of forces that range from escalating customer expectations to the...

  • Report Forrester Infographic: Digital Transformation, Disruption, And Risk

    Mind The Gap: Digital Disruptors Extend Their Lead Over Less Mature Companies
    June 6, 2018 | Nigel Fenwick, Jennifer Isabella, Victor Milligan

    Companies beginning their digital journeys may already be too far behind to compete effectively. This infographic for CMOs highlights the dramatic differences between leaders and laggards in the...

  • Report Now Tech: Commerce Service Providers, Q2 2018

    Forrester's Overview Of 29 Commerce Service Providers
    June 4, 2018 | Lily Varon

    Digital businesses can use commerce service providers (CSPs) to design their digital commerce strategy and ecosystem, create immersive commerce experiences, and build and integrate digital commerce...

  • Report Make The Case For Agile And DevOps-Driven Digital Transformation

    May 29, 2018 | Diego Lo Giudice

    Applications give digital businesses the software assets they need to win, serve, and retain customers in the face of fierce competition and escalating customer expectations. Improving application...

  • Report Five Networking Metrics To Discard — And Five To Embrace

    Traditional Networking Metrics Are Smothering Your Digital Initiatives
    May 18, 2018 | Andre Kindness

    Metrics are key to using technology correctly and enabling smart business decisions. While many networking organizations have adopted new technologies, few have changed their measurements systems;...

  • Report The Digital Transformation Of Video Advertising Arrives

    Addressable And Advanced TV Buying Hits The Inflection Point
    May 16, 2018 | Jim Nail

    Television advertising has resisted the tide of technological change — until now. The ANA/Forrester Q1 2018 US State Of TV And Online Video Advertising Online Survey shows that adoption of...

  • Report It's Time For Retail Stores To Open Their Doors To The Digital Org

    Organization: The Digital Store Playbook
    May 14, 2018 | Brendan Witcher

    Digital business mastery and serving customers consistently across their shopping journeys are shattering traditional retail silos. Managing P&L statements in channel silos drives companies to...

  • Report The Growing Importance Of Process To Digital Transformation

    New Goals, Tools, And Methodologies Reshape Process Initiatives
    May 8, 2018 | Rob Koplowitz

    Forrester's Q1 2018 Digital Process Automation Survey revealed that respondents' businesses are changing in ways that require more digital automation than ever before. Application development and...

  • Report Take An Iterative Approach To Digital Insurance Strategy

    Strategic Plan: The Digital Insurance Strategy Playbook
    May 4, 2018 | Zhi-Ying Barry

    Digital business leaders must define and execute digital insurance strategy. To do that, they must craft an action plan that examines the impact of digital on their business and then develop the...

  • Report Now Tech: Professional Services For Digital Health Transformation, Q2 2018

    Forrester's Overview Of 24 Professional Services Firms For Digital Health Transformation
    May 3, 2018 | Kate McCarthy, Alex Kramer

    You can use professional services for digital health transformation to improve customer experience, improve care and reduce costs, and drive engagement with digital experiences. But to access...

  • Report Now Tech: Retail Associate Enablement, Q2 2018

    Forrester's Overview Of 24 Retail Associate Enablement Providers
    April 27, 2018 | Ananda Chakravarty

    You can use retail associate enablement tools to enhance the customer experience in the physical store and improve both labor and store operations efficiency. But to access these benefits, you'll...

  • Report One Customer, One Organization, One P&L

    Organization: The Omnichannel Commerce Playbook
    April 27, 2018 | Brendan Witcher

    In the age of the customer, channel-specific strategies, tactics, and organizational structures become irrelevant. Why? Customers expect seamless and connected journeys. Companies must therefore be...

  • Report The Sorry State Of Digital Transformation In 2018

    A Survey Of 1,559 Business And Technology Decision Makers Bears A Troubling Message Of Reluctance To Change
    April 24, 2018 | Ted Schadler

    How's your digital transformation going? What processes are you focusing on? Who's leading the transformation? What technologies are a priority? What challenges do you face? To answer these...

  • Report A Clear Multicloud Strategy Delivers Business Value

    Get Comfortable With The Reality Of Multiple Cloud Partners
    April 18, 2018 | Paul Miller

    The systems of engagement driving business growth often exploit cloud computing for agility, flexibility, and cost-effectiveness. In isolation, each of these systems may need just one cloud...

  • Report Banks Must Embrace Digital Business Models To Redefine Their Value To Customers

    Digital Leaders At Middle Eastern Banks Are Starting To Address Key Tasks That All Banks Must Master
    April 16, 2018 | Zhi-Ying Barry

    Facing tough economic conditions, competition from more agile players, and changing customer needs, banks in the Middle East are pursuing digital business models to generate new revenue streams and...

  • Report Faster Software Delivery Will Accelerate Digital Transformation

    Customer-obsessed organizations are accelerating their race to digital in order to win new customers and retain existing ones. A crucial element of this imperative is to transform their software...

  • Report Amazon Invades Banking: Here's What You Should Do

    Banks Must Adapt To A Platform-Dominated World

    Amazon's power to disrupt is unprecedented: The company only needs to say it's thinking about offering a particular product or service, and existing market players start sweating. So when The Wall...

  • Report Walled Garden No More: Digital China Goes Global

    Southeast Asia Is The Beachhead Of China's Global Digital Expansion
    April 2, 2018 | Xiaofeng Wang

    China is leaping forward; its digital innovations are no longer confined within the walled garden. Most business leaders aren't seeing the inroads that Chinese digital giants like Alibaba and...

  • Report Disrupting Finance: Digital Small Business Lenders

    Digital Business Lenders Will Continue To Disintermediate Traditional Lenders
    March 14, 2018 | Alyson Clarke, August du Pont

    Startups globally have sought to disrupt business lending. By using alternative sources of data, continuously honing their underwriting algorithms, and using digital technologies to keep overheads...

  • Report Incubator, Foundry, And Accelerator Models Drive Transformative Innovation

    Invigorate Your Innovation Capabilities With A Corporate Incubator Or Accelerator Inside Your Organization
    March 13, 2018 | Dan Bieler

    Your current market position does not guarantee your transformation into a successful digital business. To enhance innovation capabilities and enable the necessary culture change, many traditional...

  • Report Q&A: Understanding Account Aggregation

    Six Questions Every Digital Strategy Executive In Financial Services Should Know The Answer To
    March 9, 2018 | Davis Janowski, Aurelie L'Hostis

    Account aggregation is not new, but it is rapidly evolving in the face of new technology, increased need for data security, and the movement toward open banking. New account aggregation providers...

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