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  • Report Top Research For CIOs: Q1 2018

    Tap New Tech And Talent To Innovate Fast
    February 28, 2018 | Matthew Guarini

    Today's CIOs face the opportunity of a lifetime — to take the reins of technology-driven innovation for their organizations and make chief digital officers (CDOs) obsolete. This report highlights...

  • Report The Top 10 Technology Trends To Watch: 2018 To 2020

    Ten Trends Will Help You Maximize The Value Of Business Technology

    Maximizing the value of your business technology investments requires an understanding of trends — not just as interesting reading but as vital clues to your firm's future success and, possibly,...

  • Report 2017 Tech Budget Benchmarks

    Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It
    March 28, 2017 | Andrew Bartels

    CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

  • Report Six Strategies To Strengthen Your Company's Digital DNA

    Assess Your Company's Readiness For Your Digital Journey
    February 17, 2017 | Nigel Fenwick

    Digital transformation is a journey, not a destination. And every journey has a starting point. What you do next depends on where you begin. Use this self-assessment to find out where your company...

  • Report Redefine Microsoft's Role For Your BT Strategy

    BT Vendor Profile: Microsoft
    October 21, 2016 | Frank E. Gillett

    To develop a greater ability to win, serve, and retain customers, CIOs are building a strong business technology (BT) agenda. This requires them to reassess and evolve their tech vendor portfolio....

  • Report CIOs: For Digital Business, "Migration" Cannot Be A Four-Letter Word

    CIOs Must Continuously Assess When And How Fast To Migrate Their Technology
    March 2, 2016 | Bobby Cameron

    Digital transformation demands that CIOs focus on their business technology (BT) agenda to win, serve, and retain customers. Most will have legacy applications — and underlying technologies — that...

  • Report Bridge The Budget GAAP In Your Business Applications Strategy

    February 22, 2016 | Duncan Jones

    Last century's financial evaluation models are inappropriate for the business technology (BT) era. AD&D leaders are unable to justify a fundamental shift in their business applications strategies...

  • Report Redefine IBM's Role In Your BT Strategy

    IBM Is A Great BT Partner If You Have Complexity Of Systems Or Complexity Of Tech Requirements
    February 9, 2016 | Andrew Bartels

    IBM is a major player in the enterprise technology landscape. Like most large tech vendors, it is navigating the transition from information technology (IT) that underpins business operations to...

  • Report Brief: It's Time For CIOs To Redefine "Business As Usual"

    Digital Disruption And Empowered Customers Mark The Death Knell Of Outdated Technology Practices
    January 28, 2016 | Tim Sheedy

    For many CIOs, 2016 will be a tough year. In addition to ramping up business technology (BT) investments, there will be growing pressure to transform the rest of the technology management (TM) team...

  • Report Leverage Tools From Various Partners To Manage Your Tech Strategy

    Best-Of-Breed Solutions Are A Great Option
    January 11, 2016 | Bobby Cameron

    As the chief tech exec — and the only exec with visibility into all of a firm's digital assets — CIOs must provide the crucial end-to-end perspective on these assets used for the technology...

  • Report The Midyear Global Tech Market Outlook For 2015 To 2016

    Moderate Growth In Local Currencies Led By The BT Agenda, But A Decline In US Dollars
    August 31, 2015 | Andrew Bartels

    At the midyear point in 2015, CIOs in most countries are operating in tech markets with moderate growth of around 4% in local currencies, a bit weaker than what we projected in January 2015....

  • Report Brief: Outside-In Governments Accelerate BT Transformation

    Government CIOs Drive The New Citizen-Centric Imperatives

    Citizens have perennially expected more from their governments. With the new arsenal of tools available, government organizations are better able to deliver, and just in time. Today, in the age of...

  • Report Brief: Accelerate The CIO's BT Agenda With Five New Capabilities

    August 21, 2015 | Bobby Cameron

    Your tech management organization will undergo significant change as it retools to improve business collaboration and accelerate digital responses to customer and competitor actions. Accelerating...

  • Report (Re)define Your Strategic Tech Vendor Relationships For The BT Agenda

    July 20, 2015 | Peter Burris

    The business technology (BT) agenda is driving a broad array of industry changes that today favors focused, smaller, and nimbler technology and services companies that don't have an IT agenda...

  • Report Embrace Business Technologies To Build Your Digital Business

    Top Business Technologies To Keep I&O Pros Relevant In China
    July 8, 2015 | Frank Liu

    Everything and everyone in China is going digital: customers, channels, and competitors. Infrastructure and operations (I&O) professionals must respond by crafting a business technology (BT) agenda...

  • Report Brief: The BT Agenda Demands New Information Architecture Principles

    Found Your Digital Insights Architecture On These New Principles
    May 27, 2015 | Nasry Angel, Brian Hopkins

    Ubiquitous digitization brings a host of new data sources and data types, such as data from mobile devices, the Internet of Things (IoT) sensor data, and newly digitized business processes....

  • Report Redefine Oracle's Role In Your BT Strategy

    Seize The Unprecedented Opportunity To Reassess, Reinvigorate, And Renegotiate Your Oracle Relationship
    May 5, 2015 | Duncan Jones

    Is Oracle a leading contributor to your business technology (BT) agenda or a legacy IT incumbent? While still one of the largest technology providers, Oracle's role in helping you accelerate your...

  • Report Elevate Omnichannel Customer Experience With Continuous Business Services

    May 4, 2015 | Bobby Cameron, Tim Harmon

    The goal of omnichannel sounds simple — sustain customer engagement across channels according to customer expectations — but it's among the most complex challenges businesses face today....

  • Report Introducing Forrester's Technology Management Leadership Maturity Model, 2015

    Use The TMLMM To Accelerate BT While Excelling At IT
    March 4, 2015 | Bobby Cameron

    CIOs struggle in normal times to answer two questions: 1) How are we doing, and 2) what should I prioritize? But now this struggle is intensifying because there's a revolution afoot in technology...

  • Report Innovators Will Be The Winners In The Age Of The Customer

    February 12, 2015 | Chip Gliedman

    Organizations that can manage the transition to the age of the customer will be the leaders in their markets during the coming decades. Unfortunately, the systems and processes in place have been...

  • Report Unify Data Expertise To Fuel Your Marketing Operating System

    Define Data Responsibilities To Boost Enterprise Intelligence
    February 6, 2015 | Sheryl Pattek, Jody Sarno, Marc Cecere

    This report, originally written for customer insights professionals, includes content relevant to CMOs. And here's why: Dramatic changes in how empowered customers now use digital and nondigital...

  • Report Brief: The Software Segment Of The Product Development Services Sector Rapidly Evolves

    CIOs Will Focus On PDS Software To Drive Digital Transformation
    February 6, 2015 | John McCarthy

    The software products segment of the product development services (PDS) market will evolve dramatically in 2015. Large organizations need help building differentiated digital products and services...

  • Report What The Enterprise Marketing Software Suites Forrester Wave™ Means For CMOs

    The Forrester Wave™: Enterprise Marketing Software Suites, Q4 2014
    November 20, 2014 | Cory Munchbach

    This report, originally written for customer insights (CI) professionals, includes content relevant for chief marketing officers (CMOs). With marketing-related spending comprising 13% of all...

  • Report Brief: The New Art Of Data

    CMOs Must Partner With CIOs To Lead Data Innovation
    November 20, 2014 | Fatemeh Khatibloo

    Digital customers, channels, and competitors are putting pressure on your firm to leverage more, and messier, data to arm your products, employees, and operations with digital capabilities. But...

  • Report Define Data Responsibilities To Boost Enterprise Intelligence

    Who Does What To Maximize The Impact Of Customer Data
    November 4, 2014 | Jody Sarno, Marc Cecere, Gene Leganza

    As firms try to ramp up their data capabilities to make the best use of customer data, they are finding a lot wrong with the state of their organization. They lack the skills and knowledge they...