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ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Revamp Strategic Planning From The Outside In

    Three Keys To Driving Customer-Obsessed Business Strategy
    April 13, 2015 | Sheryl Pattek, Nigel Fenwick

    Fail to help your firm adapt to increasingly powerful customers, and you risk more than near-term disruption — you risk your company's long-term viability. Today's strategic planning must change to...

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