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The Retail eCommerce Playbook For 2019

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

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  • Report Retail Technology Plans, 2019

    Retail Highlights From Forrester's Business Technographics® Surveys
    May 30, 2019 | George Lawrie

    As brands and retailers tackle the challenges of 2019, digital business professionals must consider the potential impact on their road map of new technologies and apps to win, serve, and retain...

  • Report IoT Solutions Transform The Cold Chain

    Enhanced Cold Chain Processes Benefit Many Industries
    May 2, 2019 | Michele Pelino

    Firms in the perishable food, transportation, rubber and plastics, pharmaceutical, chemical, and oil and gas industries are deploying internet-of-things (IoT)-enabled cold chain processes to use...

  • Report The Art And Science Of Retail eCommerce

    Executive Overview: The Retail eCommerce Playbook
    May 2, 2019 | Fiona Swerdlow

    Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

  • Report The State Of Retailing Online 2019: Omnichannel, Marketing, And Personalization

    Landscape: The Retail eCommerce Playbook
    March 25, 2019 | Sucharita Kodali

    Forrester conducts the annual "The State Of Retailing Online" study by the National Retail Federation (NRF). This research summarizes attitudes and investments that retailers and digital business...

  • Report 2019 US Tech Budgets: Industry Outlook

    CIOs Should Make Their 2019 Plans With A Solid Understanding Of What's Going On In Their Industry
    February 6, 2019 | Andrew Bartels

    The US tech budget outlook for 2019 is generally positive, with projected growth of 6.1% only slightly slower than its 2018 growth. But in that broad picture, different industries will face very...

  • Report Make Startup Acquisitions Part Of Your Digital Business Growth Strategy

    The High-Tech Industry Has Mastered Startup-Driven Product Innovation — You Can, Too
    July 17, 2018 | Ted Schadler, Mike Chirokas

    Investments in emerging technology startups have never been higher, which means the raw materials of technology-based innovation have never been more abundant. CIOs can learn from the high-tech...

  • Report The State Of Retailing Online 2018: Store Investments, Business Objectives, And Mobile

    Benchmarks: The Retail eCommerce Playbook
    March 26, 2018 | Sucharita Kodali

    The annual "The State Of Retailing Online" study by Shop.org, the digital division of the National Retail Federation (NRF), conducted by Forrester, is a summary of attitudes and investments that...

  • Report Retail Technology Investment Plans 2018

    Retail Highlights From The Business And Technology Services Survey 2017
    March 26, 2018 | George Lawrie

    As brands and retailers prepare to meet the challenge of 2018, application development and delivery (AD&D) professionals must consider their applications road map in the light of the capabilities...

  • Report Best Practices For Commerce Platform Migration

    Use Seven Tactics To Adopt A New Commerce Platform
    March 8, 2018 | Bruce Eppinger

    Delivering outstanding digital commerce experiences means focusing on the customer and innovation. To meet ever-rising customer expectations, 57% of retail digital business decision makers whom we...

  • Report The 2018 Outlook For US Industries And Their Tech Budgets

    Chemicals And Insurance Lead The Way; Government And Media And Entertainment Are Lagging
    December 13, 2017 | Andrew Bartels

    As CIOs and their business partners develop their tech budget plans based on their business' strategy and requirements, it can be useful to look at what other firms are doing, especially firms in...

  • Report Commerce Technology Investment Trends: 2017 To 2018

    October 5, 2017 | Bruce Eppinger, Claudia Tajima

    Digital businesses from retailers to branded manufacturers are increasing their investment in tools and technologies across commerce platforms, omnichannel, and the digital store. The simple...

  • Report The Canadian Tech Market Outlook For 2017 To 2018

    Canadian Tech Buyers Focus On The BT Agenda In Cautious Times
    July 24, 2017 | Andrew Bartels, Cheryl McKinnon, Nate Meneer

    Canadian CIOs are grappling with a mixed bag of economic news. While better than expected GDP growth continues to provide reasons for optimism, a struggling energy sector, an overheated housing...