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  • Report Predictions 2014: Mobility And Computing Technologies In The Age Of The Customer

    Six Meta-Trends That Will Influence How You Ensure That Employees Have Access To The Right Technology In 2014 And Beyond
    January 15, 2014 | J. P. Gownder

    In 2013, infrastructure and operations (I&O) professionals saw increased mobility and diversity in the technology that employees could use for their jobs get thrust into the forefront. In 2014, I&O...

  • Report US Online Leisure And Unmanaged Business Travel Forecast, 2011 To 2016

    July 25, 2011 | Henry H. Harteveldt

    Forrester's 2011 to 2016 forecast of US leisure and unmanaged business travel illustrates a mature market due to a plateau in Bookers and the high penetration of suppliers already generating a...

  • Report Selling To US Online Affluent Travelers Poses A First-Class Challenge To Travel eBusiness

    Value Is Important To Online Sales Success In The Post-Recession Environment
    January 5, 2011 | Henry H. Harteveldt

    There are nearly 6 million US online leisure travelers with a net worth of $1 million or more. For a group of millionaires, this audience is not necessarily as fancy as you might imagine it to be....

  • Report Disciplined Social Innovation

    Three Firms Achieve Tangible Results
    August 30, 2010 | Rob Koplowitz, Leslie Owens

    Companies depend on innovation to sprint out of the current economic doldrums and to return to profitability and growth. Innovation is a discipline with established best practices, needed skill...

  • Report 2010: A "Less Bad" Year For US Travel eBusiness

    Travel eBusiness Will Have To Work Hard To Engage Tentative Travel Spenders
    February 10, 2010 | Henry H. Harteveldt

    2010 will not be an easy year for travel sellers. Total US leisure and unmanaged travel sales in 2010 will be $2.3 billion below 2009 levels, although online travel sales are expected to increase...

  • Report Which Travelers Are Most And Least Optimistic About Their 2010 Financial Outlook?

    How Understanding These Travelers Spells Big Bucks For eBusiness
    February 10, 2010 | Henry H. Harteveldt, Elizabeth Stark

    The travel industry is coming out of 2009 like a war-battled soldier — exhausted and aching, but ready to take on another challenge. The good news is that 2010 looks to be a "less bad" year for...

  • Report US Online Leisure Travel Forecast, 2009 To 2014: The Plateau Is In Sight

    With Few New Bookers In Sight, Travel eBusiness Must Better Engage Current Travelers
    January 25, 2010 | Henry H. Harteveldt

    The 2009 to 2014 outlook for US online leisure and unmanaged business travel sales is, to put it kindly, mixed. The era of double-digit growth among US online leisure travel Bookers and sales is...

  • Report Using Digital Channels To Calm The Angry Traveler

    August 4, 2009 | Henry H. Harteveldt

    Travelers are fed up. There are 15% fewer travelers who enjoy using the Web in 2009 than there were in 2007. Just one in three US online travelers feels that travel Web sites do a good job...

  • Report Interactive Marketing Channels To Watch In 2009

    The Recession Inhibits Firms From Trialing Emerging Channels
    June 4, 2009 | Shar VanBoskirk

    Because of the recession, this year marketers decline their use of brand-oriented display media and are particularly shy to adopt emerging channels like online video and mobile marketing. Instead,...

  • Report Who's Traveling Internationally In This Economy?

    The Demographics, Travel Behavior, And Economic Views Of US Long-Haul International Leisure Travelers — And How To Use eBusiness To Succeed
    May 20, 2009 | Henry H. Harteveldt, Elizabeth Stark

    Despite the current tumultuous US economy, more than 24 million US online leisure travelers traveled internationally in 2008. These travelers are relatively young, quality-focused, and highly...

  • Report Four Tactics To Use Your Web Site To Succeed In Today's Price-Driven Travel Buying Process

    April 23, 2009 | Diane Clarkson

    The typical buying process begins with intention and moves through information search, evaluation, purchase decision, and purchase. The current economy is wedging obstacles into this buying path,...

  • Report Technographics® Insight: Analysis Of Consumer Reactions To The Current Economic Situation

    March 31, 2009 | Ina Mitskaviets

    Analysis of Economic Impact on Consumer Online Behavior

  • Report US Leisure Travel Sale Seekers Are On The Rise

    Travelers Seeking Deals And Discounts Online Have Increased 55% Since Q4 2007
    March 30, 2009 | Henry H. Harteveldt, Elizabeth Stark

    The effects of the US recession are painfully visible in the increase in leisure travelers looking for travel deals and discounts online. Sale Seekers — US online leisure travelers who use sales...

  • Report This Ugly Recession: Higher-Income US Online Travelers And Their Planned Travel Cutbacks

    The Top 30% Of US Online Travelers Account For 45% Of Leisure Travel Spending
    March 5, 2009 | Henry H. Harteveldt

    Higher-income US online travelers — i.e., people who report household incomes of $100,000 or more per year — represent nearly 30% of all travelers but 45% of total US estimated leisure travel...

  • Report Consumer Perception Indicators: Assessing Consumer Confidence In A Challenging Economic Climate

    February 24, 2009 | Ina Mitskaviets

    A majority of online users believe the national economy will get worse in the next year, which explains the sluggish growth in online spending. Consumers will turn to online sources and discounted...

  • Report Travel's Rough First Half Of 2009 Will Increase Its Reliance On eBusiness

    Twenty-Eight Percent Of Consumers May Cancel Planned Leisure Trips
    February 2, 2009 | Henry H. Harteveldt

    At the dawn of a new year, travel firms that rely on the US will be selling to a market whose population has a decidedly cloudy outlook. Between Q4 2007 and Q4 2008, the number of US online...

  • Report US Online Travel Forecast, 2007 To 2013

    Understanding The Impact Of The Current Economy On Online Travel Growth
    January 20, 2009 | Diane Clarkson

    As the economic climate continues to worsen into 2009, decreased demand will push the total US travel industry revenue downward from $312 billion in 2008 to $301 billion in 2009. The supply-demand...

  • Report US Online Travel Forecast, 2008 To 2013

    Online Sales To Grow 5% In 2009, Despite Weaker Overall Industry Revenues
    January 20, 2009 | Henry H. Harteveldt

    2009 will be another tumultuous year for the US travel industry. Difficult-to-get financing, higher unemployment, tightened corporate travel budgets, and a financially paralyzed consumer who will...

  • Report US Travelers And The Recession: A Glance Ahead To 2009

    November 6, 2008 | Henry H. Harteveldt

    US leisure travelers cut both their non-travel and travel spending during the summer of 2008. Forrester's Consumer Technographics® data currently shows that there are more US leisure travelers who...

  • Report Location: The Next Frontier For Travel eBusiness

    Highlights From TIA's TravelCom 2008
    May 2, 2008 | Sarah Rotman Epps

    "Location" was a hot topic of discussion for travel eBusiness professionals at the Travel Industry Association's (TIA's) TravelCom 2008. Experts from Google, NAVTEQ, Travel Channel Media, and...

  • Report What's Holding Back Mobile Services In US Travel?

    December 27, 2007 | Sarah Rotman Epps

    The release of the Apple iPhone in 2007 and the announcement that Motorola, Samsung, LG Electronics, and HTC will build Google-software-powered phones in 2008 has spurred travel eBusiness execs to...

  • Report Forecast Overview For The eBusiness, Channel & Product Management Professional

    September 5, 2007 | Michelle de Lussanet

    This Forecast Overview organizes Forrester's vast body of forecasts relevant to professionals in eBusiness, Channel & Product Management. This document lists all the existing relevant US and...

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