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  • Report Selling To US Online Affluent Travelers Poses A First-Class Challenge To Travel eBusiness

    Value Is Important To Online Sales Success In The Post-Recession Environment
    January 5, 2011 | Henry H. Harteveldt

    There are nearly 6 million US online leisure travelers with a net worth of $1 million or more. For a group of millionaires, this audience is not necessarily as fancy as you might imagine it to be....

  • Report Which Travelers Are Most And Least Optimistic About Their 2010 Financial Outlook?

    How Understanding These Travelers Spells Big Bucks For eBusiness
    February 10, 2010 | Henry H. Harteveldt, Elizabeth Stark

    The travel industry is coming out of 2009 like a war-battled soldier — exhausted and aching, but ready to take on another challenge. The good news is that 2010 looks to be a "less bad" year for...

  • Report 2010: A "Less Bad" Year For US Travel eBusiness

    Travel eBusiness Will Have To Work Hard To Engage Tentative Travel Spenders
    February 10, 2010 | Henry H. Harteveldt

    2010 will not be an easy year for travel sellers. Total US leisure and unmanaged travel sales in 2010 will be $2.3 billion below 2009 levels, although online travel sales are expected to increase...

  • Report Europe's Online Travelers Challenge European Online Travel Success

    September 3, 2009 | Henry H. Harteveldt

    In Europe, 73% of travelers are now online, up from 64% in 2007. They, however, feel the brunt of the recession — 38% of European travelers are financially worse off now than they were a year ago....

  • Report Using Digital Channels To Calm The Angry Traveler

    August 4, 2009 | Henry H. Harteveldt

    Travelers are fed up. There are 15% fewer travelers who enjoy using the Web in 2009 than there were in 2007. Just one in three US online travelers feels that travel Web sites do a good job...

  • Report Who's Traveling Internationally In This Economy?

    The Demographics, Travel Behavior, And Economic Views Of US Long-Haul International Leisure Travelers — And How To Use eBusiness To Succeed
    May 20, 2009 | Henry H. Harteveldt, Elizabeth Stark

    Despite the current tumultuous US economy, more than 24 million US online leisure travelers traveled internationally in 2008. These travelers are relatively young, quality-focused, and highly...

  • Report Four Tactics To Use Your Web Site To Succeed In Today's Price-Driven Travel Buying Process

    April 23, 2009 | Diane Clarkson

    The typical buying process begins with intention and moves through information search, evaluation, purchase decision, and purchase. The current economy is wedging obstacles into this buying path,...

  • Report Technographics® Insight: Analysis Of Consumer Reactions To The Current Economic Situation

    March 31, 2009 | Ina Mitskaviets

    Analysis of Economic Impact on Consumer Online Behavior

  • Report US Leisure Travel Sale Seekers Are On The Rise

    Travelers Seeking Deals And Discounts Online Have Increased 55% Since Q4 2007
    March 30, 2009 | Henry H. Harteveldt, Elizabeth Stark

    The effects of the US recession are painfully visible in the increase in leisure travelers looking for travel deals and discounts online. Sale Seekers — US online leisure travelers who use sales...

  • Report This Ugly Recession: Higher-Income US Online Travelers And Their Planned Travel Cutbacks

    The Top 30% Of US Online Travelers Account For 45% Of Leisure Travel Spending
    March 5, 2009 | Henry H. Harteveldt

    Higher-income US online travelers — i.e., people who report household incomes of $100,000 or more per year — represent nearly 30% of all travelers but 45% of total US estimated leisure travel...

  • Report Travel's Rough First Half Of 2009 Will Increase Its Reliance On eBusiness

    Twenty-Eight Percent Of Consumers May Cancel Planned Leisure Trips
    February 2, 2009 | Henry H. Harteveldt

    At the dawn of a new year, travel firms that rely on the US will be selling to a market whose population has a decidedly cloudy outlook. Between Q4 2007 and Q4 2008, the number of US online...

  • Report US Online Travel Forecast, 2008 To 2013

    Online Sales To Grow 5% In 2009, Despite Weaker Overall Industry Revenues
    January 20, 2009 | Henry H. Harteveldt

    2009 will be another tumultuous year for the US travel industry. Difficult-to-get financing, higher unemployment, tightened corporate travel budgets, and a financially paralyzed consumer who will...

  • Report US Travelers And The Recession: A Glance Ahead To 2009

    November 6, 2008 | Henry H. Harteveldt

    US leisure travelers cut both their non-travel and travel spending during the summer of 2008. Forrester's Consumer Technographics® data currently shows that there are more US leisure travelers who...

  • Report Location: The Next Frontier For Travel eBusiness

    Highlights From TIA's TravelCom 2008
    May 2, 2008 | Sarah Rotman Epps

    "Location" was a hot topic of discussion for travel eBusiness professionals at the Travel Industry Association's (TIA's) TravelCom 2008. Experts from Google, NAVTEQ, Travel Channel Media, and...

  • Report What's Holding Back Mobile Services In US Travel?

    December 27, 2007 | Sarah Rotman Epps

    The release of the Apple iPhone in 2007 and the announcement that Motorola, Samsung, LG Electronics, and HTC will build Google-software-powered phones in 2008 has spurred travel eBusiness execs to...

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