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  • Report US Online Leisure And Unmanaged Business Travel Forecast, 2011 To 2016

    July 25, 2011 | Henry H. Harteveldt

    Forrester's 2011 to 2016 forecast of US leisure and unmanaged business travel illustrates a mature market due to a plateau in Bookers and the high penetration of suppliers already generating a...

  • Report 2010: A "Less Bad" Year For US Travel eBusiness

    Travel eBusiness Will Have To Work Hard To Engage Tentative Travel Spenders
    February 10, 2010 | Henry H. Harteveldt

    2010 will not be an easy year for travel sellers. Total US leisure and unmanaged travel sales in 2010 will be $2.3 billion below 2009 levels, although online travel sales are expected to increase...

  • Report Which Travelers Are Most And Least Optimistic About Their 2010 Financial Outlook?

    How Understanding These Travelers Spells Big Bucks For eBusiness
    February 10, 2010 | Henry H. Harteveldt, Elizabeth Stark

    The travel industry is coming out of 2009 like a war-battled soldier — exhausted and aching, but ready to take on another challenge. The good news is that 2010 looks to be a "less bad" year for...

  • Report US Online Leisure Travel Forecast, 2009 To 2014: The Plateau Is In Sight

    With Few New Bookers In Sight, Travel eBusiness Must Better Engage Current Travelers
    January 25, 2010 | Henry H. Harteveldt

    The 2009 to 2014 outlook for US online leisure and unmanaged business travel sales is, to put it kindly, mixed. The era of double-digit growth among US online leisure travel Bookers and sales is...

  • Report Europe's Online Travelers Challenge European Online Travel Success

    September 3, 2009 | Henry H. Harteveldt

    In Europe, 73% of travelers are now online, up from 64% in 2007. They, however, feel the brunt of the recession — 38% of European travelers are financially worse off now than they were a year ago....

  • Report Using Digital Channels To Calm The Angry Traveler

    August 4, 2009 | Henry H. Harteveldt

    Travelers are fed up. There are 15% fewer travelers who enjoy using the Web in 2009 than there were in 2007. Just one in three US online travelers feels that travel Web sites do a good job...

  • Report Online Travel Agencies' Cross-Channel Experience, 2009

    An Industry Look At This Year's Best And Worst Of Cross-Channel Design
    May 22, 2009 | Adele Sage

    As part of a larger analysis of 16 firms, Forrester evaluated the cross-channel experiences of four large online travel agencies — Expedia, Orbitz, priceline.com, and Travelocity. Overall, the...

  • Report Who's Traveling Internationally In This Economy?

    The Demographics, Travel Behavior, And Economic Views Of US Long-Haul International Leisure Travelers — And How To Use eBusiness To Succeed
    May 20, 2009 | Henry H. Harteveldt, Elizabeth Stark

    Despite the current tumultuous US economy, more than 24 million US online leisure travelers traveled internationally in 2008. These travelers are relatively young, quality-focused, and highly...

  • Report US Leisure Travel Sale Seekers Are On The Rise

    Travelers Seeking Deals And Discounts Online Have Increased 55% Since Q4 2007
    March 30, 2009 | Henry H. Harteveldt, Elizabeth Stark

    The effects of the US recession are painfully visible in the increase in leisure travelers looking for travel deals and discounts online. Sale Seekers — US online leisure travelers who use sales...

  • Report This Ugly Recession: Higher-Income US Online Travelers And Their Planned Travel Cutbacks

    The Top 30% Of US Online Travelers Account For 45% Of Leisure Travel Spending
    March 5, 2009 | Henry H. Harteveldt

    Higher-income US online travelers — i.e., people who report household incomes of $100,000 or more per year — represent nearly 30% of all travelers but 45% of total US estimated leisure travel...

  • Report US Online Travel Forecast, 2007 To 2013

    Understanding The Impact Of The Current Economy On Online Travel Growth
    January 20, 2009 | Diane Clarkson

    As the economic climate continues to worsen into 2009, decreased demand will push the total US travel industry revenue downward from $312 billion in 2008 to $301 billion in 2009. The supply-demand...

  • Report US Online Travel Forecast, 2008 To 2013

    Online Sales To Grow 5% In 2009, Despite Weaker Overall Industry Revenues
    January 20, 2009 | Henry H. Harteveldt

    2009 will be another tumultuous year for the US travel industry. Difficult-to-get financing, higher unemployment, tightened corporate travel budgets, and a financially paralyzed consumer who will...

  • Report What's Holding Back Mobile Services In US Travel?

    December 27, 2007 | Sarah Rotman Epps

    The release of the Apple iPhone in 2007 and the announcement that Motorola, Samsung, LG Electronics, and HTC will build Google-software-powered phones in 2008 has spurred travel eBusiness execs to...

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