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  • Report Gauge Your IT Maturity To Chart Your Transformational Technology Course

    Assessment: The IT Transformation Playbook
    February 20, 2020 | Bobby Cameron

    The age of the customer sets the context for technology-based transformation. But what specific steps will help you harness customer insights and technology-driven innovation to win, serve, and...

  • Report Technology-Driven Innovation (TDI) Core Capabilities

    Four Key Innovation Capabilities Characterize High-Growth Innovators
    February 13, 2020 | Brian Hopkins, Patrick Carroll

    Forrester recently introduced the practice of technology-driven innovation — an advanced discipline of rapid technology experimentation to unleash disruptive change. Through our analysis, we...

  • Report Turn Emerging Technology Into Sustained Advantage

    Technology-Driven Innovation Gives Leaders An Edge That Lasts
    February 13, 2020 | Brian Hopkins

    Transforming your business with technology is more important and harder than ever — you must have fresh thinking to succeed. This report develops the idea of technology-driven innovation as a fresh...

  • Report Differentiate Your Business With Digital

    The Executive Overview Of The Digital Business Playbook
    February 12, 2020 | Martin Gill

    To compete in the age of the customer, your firm must become a digital business. As a digital business leader, it's your job to shape how. You must enhance your digital customer experience while...

  • Report Enterprise Speed: The Key To Being Adaptive

    CIOs Can Lead Faster Action Across The Enterprise
    January 27, 2020 | John R. Rymer, James Staten

    CIOs and CMOs push their teams to go faster and now must help other departments embrace speed as a core value. Why? Enterprises must improve their ability to quickly adapt strategies and tactics to...

  • Report Enhance Digital Employee Experience With Device-As-A-Service (DaaS)

    The Value Of DaaS Lies In Digital EX Improvement, Not Cost Predictability
    January 23, 2020 | Andrew Hewitt

    Subscriptions are everywhere, and now they're coming to your corporate PCs. Organizations are increasingly interested in adopting device-as-a-service (DaaS) to shift employee device purchasing from...

  • Report Scoring Our 2019 Cloud Predictions

    We Were Spot-On For Three And Early On Two
    January 10, 2020 | Dave Bartoletti, Lauren E. Nelson

    Every year, Forrester predicts what lies ahead for cloud in the year to come. But have these predictions proven true over the past year for infrastructure and operations (I&O) professionals? This...

  • Report A CISO's Guide To Successfully Leading Change

    How To Build Support, Manage Detractors, And Navigate Politics
    January 9, 2020 | Jinan Budge

    Cybersecurity is getting ever more scrutiny from boards, execs, and customers. Many CISOs need to launch large change programs to transform their cybersecurity capabilities amidst unprecedented...

  • Report Goodbye Desktop Engineering, Hello Digital Experience Architect

    From Patches To Productivity: How Desktop Teams Will Evolve In 2020 To Meet The Needs Of The Modern Workforce
    December 18, 2019 | Andrew Hewitt

    Infrastructure and operations (I&O) professionals increasingly understand the direct link between poor technology experience and employee disengagement, burnout, and attrition. As a result, they're...

  • Report An Open Culture Becomes The Underpinning For The Adaptive Enterprise

    Your Corporate Culture Defines How Well You Can Tackle The Challenges Of Managing Permanent Change
    December 11, 2019 | Dan Bieler, Ash Mukherjee

    Your corporate culture defines how your organization thinks about itself and how it tackles the challenges of permanent change. Your corporate culture must be open and flexible enough to adjust to...

  • Report Predictions 2020: Cloud Computing

    New Hyperscale Alliances, Cloud-Native Innovations, And Security Demands Will Reshape The Cloud Battleground — Again

    More than any other force, cloud computing has reshaped the business technology landscape. In 2020, cloud application, platform, infrastructure, and management vendors will battle fiercely for...

  • Report Four Steps To Establish An Innovative Marketing Function

    The Strategy Report In The Marketing Innovation Playbook
    October 28, 2019 | Keith Johnston

    True marketing innovation focuses on evolving from staid, traditional marketing approaches to a new worldview that prioritizes solving customer problems over promoting product. To do this, you must...

  • Report Assess And Enhance Your Modern Application Delivery Journey

    Assessment: The Modern Application Delivery Playbook
    October 16, 2019 | Diego Lo Giudice

    Customer-obsessed organizations increasingly expect application leaders to speed and scale software delivery. Many application development and delivery (AD&D) leaders know they need to improve, but...

  • Report European Tech Market Outlook By Country For 2019 To 2020

    The UK And Italy Will Weaken In 2020, While Sweden Will Remain Strong
    October 9, 2019 | Andrew Bartels

    In a related report, we provide our overview of the outlook and key trends in the European tech market as a whole. But many European CIOs operate within specific national tech markets, not just at...

  • Report Five Steps To Enable Customer Experience Delivery

    Beginner Level: Enablement Practices For CX Transformation
    September 25, 2019 | TJ Keitt, Angelina Gennis, Samuel Stern

    Companies depend on their employees to deliver high-quality customer experience (CX). And employees depend on companies to provide tools and design processes that enable them to effectively serve...

  • Report Improving CX Through Business Discipline Drives Growth

    The Vision Report In The CX Transformation Playbook
    September 11, 2019 | Harley Manning, Rick Parrish

    As power shifts from businesses to customers, more firms respond by transforming their customer experience (CX) in an effort to retain or gain market share. That's a rational response because CX...

  • Report Connected Solutions Are A Catalyst For Tech-Driven Innovation

    Learn From Telcos And Network Infrastructure Vendors About Innovations For Networked Solutions
    August 30, 2019 | James Staten, Dan Bieler

    Customers increasingly expect products and services that interact with them continuously and that get updated regularly. Smart posters, predictive maintenance, industrial automation, autonomous...

  • Report The ROI Of CX Transformation

    The Business Case Report In The CX Transformation Playbook
    August 15, 2019 | Maxie Schmidt-Subramanian

    Customer experience (CX) transformation efforts bring benefits like increased customer retention and greater cross-sell opportunity. To get those benefits, CX leaders need to invest in areas like...

  • Report Bridge The IT/OT Divide To Win With Smart Manufacturing

    For Industry 4.0 Strategy Success, Empower Technology And Operations Teams To Work Together
    July 24, 2019 | Paul Miller

    Computing in the office and on the factory floor have been different for decades. Different teams have managed different technologies in different ways for different reasons. But as manufacturing...

  • Report Dare To Disrupt With Technology-Driven Innovation

    Lead With Technology To Create Explosive 4x Returns

    Most firms use traditional innovation methods to meet their business goals. As a result, they get nondifferentiated offerings and average results. CIOs and other business leaders should read this...

  • Report Transform Insights Into A Better Employee Technology Experience

    Collect, Analyze, And Put Qualitative And Quantitative Data To Work
    July 16, 2019 | Andrew Hewitt

    Very few organizations have processes and tools in place to holistically monitor, manage, and optimize employee technology experience. Underperforming devices, poorly designed apps, and sluggish...

  • Report Top Research For CIOs: Tech-Driven Innovation

    Learn How To Shift To A New Technology-Driven Innovation Paradigm
    June 26, 2019 | Pascal Matzke

    A sustainable innovation strategy has become mission-critical for firms to survive disruption and succeed in the age of the customer. The fast-changing technology landscape provides CIOs with a...

  • Report Video: Unlock Explosive Growth

    Watch This Video To Learn How Tech-Driven Innovation And Adaptiveness Combine To Create 4x Growth
    June 13, 2019 | Brian Hopkins

    Growing revenue has been at the top of firms' business priority lists for the past five years; however, most firms try to drive growth by incrementally improving their current business models and...

  • Report How To Budget For Employee-Facing Technology For 2020

    Align Technology Purchases To Business Imperatives For EX Success
    June 10, 2019 | Andrew Hewitt

    Infrastructure and operations (I&O) leaders planning their budgets for 2020 and beyond must purchase technology that enables employees to win, serve, and retain customers. But workforce...

  • Report Gauge Your Digital Business Maturity

    The Assessment Report In The Digital Business Playbook

    Digital business transformation is a journey, not a destination. And every journey has a starting point. This report guides digital business leaders through Forrester's digital business maturity...

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