Search Results
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Report How To Manage Brexit's Impact: CISO Edition
Focus On Data Protection, Staffing, And Regulatory Alignment
Unless the UK decides to scrap the past 3.5 years of Brexit and remain in the EU (which is possible, but not the most likely outcome), much of the maddening uncertainty that has depressed...
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Report CIOs: Take Four Steps To Integrate Cybersecurity And Privacy Into Your Strategy
Strategy: The Cybersecurity And Privacy Playbook
December 2, 2019 | Paul McKayAs CIO, you must work with the chief information security officer (CISO) and chief privacy officer (CPO) to integrate security and privacy into your overall IT strategy. This report lays out the...
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Report Q&A: The Privacy-Personalization Paradox
Strike A Balance Without Losing Competitive Advantage Or Consumer Trust
November 25, 2019 | Fatemeh KhatiblooMarketers today find themselves in a Catch-22. On the one hand, their customers want to be recognized and rewarded for their loyalty with better-tailored content and offers. On the other hand,...
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Report Forrester's 2019 Consumer Privacy Segmentation: Europe
Understand Consumer Privacy Preferences And Behaviors To Improve Engagement, Trust, And Experience
November 13, 2019 | Enza IannopolloIn this report, we explain how privacy professionals can apply Forrester's Consumer Privacy Segmentation to understand how privacy perspectives vary by geography across Europe. Armed with this...
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Report Drive Growth With Customer Trust And Build Brand Resilience
Advanced Level: Technology Practices For Cybersecurity And Privacy
When customers trust you, they want to do more business with you. They're also willing to share more personal data with you and, often, to pay a premium for your products and services. This report...
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Report Demystifying De-Identification, Anonymization, And Pseudonymization
How To Reduce Privacy Compliance Risk, Unlock The Value Of Data, And Improve Customer Experience
Privacy regulations such as the California Consumer Privacy Act (CCPA) and the EU General Data Protection Regulation (GDPR) have spurred interest in key technologies and approaches to support...
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Report Proactively Protect Customers From Fraud, Cybercrime, And Privacy Abuses
Intermediate Level: Technology Practices For Cybersecurity And Privacy
CIOs and technology leaders in the intermediate phase of the journey to cybersecurity and privacy maturity must ensure that security always travels with the data and should position data security...
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Report Lay Your Security Tech Foundation
Beginner Level: Technology Practices For Cybersecurity And Privacy
This report — the first of three in the technology competency of the cybersecurity and privacy playbook — outlines the technologies that CIOs and other technology leaders should prioritize to move...
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Report Predictions 2020: Europe
Europe Will Deliver Regulatory Leadership Amid Uncertainty
In 2020, European firms will grapple with increased volatility on both the economic and geopolitical fronts, and Germany's industrial firms, Digital China, and regulators will capitalize on the...
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Report Predictions 2020: Privacy And Data Ethics
Marketers Fight To Retain Access To Consumer Data As Regional Regulations Make A Global Impact In Courtrooms And Boardrooms
2020 is poised to be the "year of the privacy regulator." As a result, privacy and data ethics will rightfully take their place on the boardroom agenda. This report lays out Forrester's five...
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Report Predictions 2020: Cybersecurity
Governments, enterprises, and, unfortunately, attackers, all end the second decade of the 21st century in a better place than the one in which they began it. Like any escalating conflict that...
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Report Maximize The Benefit Of Cybersecurity Information Sharing Organizations
Improve Your Security Posture With Peer Insights
October 18, 2019 | Josh Zelonis, Trevor LynessMany cyber intelligence professionals say that their best source of cyber intelligence is information sharing organizations of which they are members. But information sharing organizations don't...
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Report The Future Of Data Security And Privacy: Growth And Competitive Differentiation
Vision: The Data Security And Privacy Playbook
Data is the lifeblood of digital businesses; protecting it from theft, misuse, and abuse is the top responsibility of every security and privacy leader. Security and privacy pros must ensure that...
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Report Secure What You Sell: CISOs Must Tackle Product Security To Protect Customers
Today's mature enterprise security programs excel at securing infrastructure. Product security is different; it begins with minimum viable security during early-stage development and must extend to...
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Report Establish The People And Culture Foundation For Cybersecurity And Privacy Excellence
Beginner Level: People Practices For Cybersecurity And Privacy
If you're just starting your journey to cybersecurity and privacy maturity, you're not alone. If CIOs, chief information security officers (CISOs), and chief privacy officers (CPOs) establish...
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Report Elevate Your Cybersecurity And Privacy People And Culture Practices With Metrics
Intermediate Level: People Practices For Cybersecurity And Privacy
Firms in the intermediate phase of the journey to cybersecurity and privacy maturity begin to measure everything. With the right metrics in place in areas such policy effectiveness and employee...
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Report Best Practices: Phishing Prevention
Protect Against Email-Borne Threats With Forrester's Layered Approach
Attackers use phishing and other social engineering tactics to infiltrate corporate networks. Advances in malicious email protection can recognize and stop obvious phishing attempts, but...
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Report Gauge Your Data Security And Privacy Maturity
Assessment: The Data Security And Privacy Playbook
To transition from an organization that treats privacy and data security as compliance requirements to achieve the lowest possible cost, to one that champions privacy and uses its technology...
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Report The Eight Business And Security Benefits Of Zero Trust
Business Case: The Zero Trust Security Playbook
In response to increasingly complex cyberattacks, security pros are devoting resources to granular aspects of their networks. This is understandable and necessary to a degree, but it's also a great...
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Report Understand Your Customers To Build Trust: Forrester's 2019 Consumer Privacy Segmentation
Landscape: The Customer Trust And Privacy Playbook
As the privacy landscape evolves, consumers are more aware than ever that companies collect and use their personal data for marketing and advertising purposes. B2C marketers must understand their...
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Report Marketers Versus Customers: Opposing Forces Erupt
Reevaluate Your Fundamental Marketing Assumptions To Regain Customers' Faith
September 18, 2019 | Melissa ParrishMarketers set out to be customer obsessed with the best intentions. They build customer profiles and personalize interactions — but inadvertently create creepy and even harmful experiences. CMOs...
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Report Build A Data Privacy Organization That Balances Marketing Innovation And Customer Expectations
Organization: The Customer Trust And Privacy Playbook
How companies handle and protect consumer data privacy is more than a compliance issue: It's a competitive differentiator. As a result, firms need to develop a cohesive privacy strategy and...
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Report Secure Your Customers And Protect Your Brand
Executive Overview: The Cybersecurity And Privacy Playbook
Today, CIOs and CTOs are transforming the foundations of their business with technology. For that transformation to succeed, you must transform your cybersecurity and privacy practices...
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Report Now Tech: eDiscovery Service Providers, Q3 2019
Forrester's Overview Of 35 eDiscovery Service Providers
September 4, 2019 | Heidi SheyYou can use eDiscovery service providers to boost expertise, speed, and scale of eDiscovery-related operations, benefit from best-fit technologies for your requirements, and optimize overall...
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Report Gauge Your Information Security Maturity
Assessment: The S&R Practice Playbook
September 4, 2019 | Renee MurphyInformation security is a complex discipline, and CISOs are responsible for compiling a vast array of controls and standards to plot a road map for improvements. However, CISOs can't determine a...