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  • Report Predictions 2020: Europe

    Europe Will Deliver Regulatory Leadership Amid Uncertainty
    November 4, 2019 | Martha Bennett, Dan Bieler, Thomas Husson

    In 2020, European firms will grapple with increased volatility on both the economic and geopolitical fronts, and Germany's industrial firms, Digital China, and regulators will capitalize on the...

  • Report Predictions 2020: Privacy And Data Ethics

    Marketers Fight To Retain Access To Consumer Data As Regional Regulations Make A Global Impact In Courtrooms And Boardrooms

    2020 is poised to be the "year of the privacy regulator." As a result, privacy and data ethics will rightfully take their place on the boardroom agenda. This report lays out Forrester's five...

  • Report Predictions 2020: Cybersecurity

    October 30, 2019 | Jeff Pollard, Andras Cser, Heidi Shey

    Governments, enterprises, and, unfortunately, attackers, all end the second decade of the 21st century in a better place than the one in which they began it. Like any escalating conflict that...

  • Report Top Research For CIOs: Security

    Realize The Value That Excellent Security Delivers
    March 15, 2019 | Matthew Guarini

    Security no longer lives exclusively in the IT department. Now, thanks to ever-escalating attacks, boards and C-suites have become all too familiar with the risks of breaches, and they demand...

  • Report Predictions 2019: Retail

    Global Economics, Regulators, And Brand Strategies Will Shape The Year Ahead For Retailers And Brands

    Digital business professionals, get ready now for a tumultuous 2019. The key: Put digital at the heart of your business strategy to navigate everything from global economic factors to the growth of...

  • Report Predictions 2019: Cybersecurity

    The US-China Trade War Will Revive Corporate Espionage Attacks Around The World
    November 5, 2018 | Amy DeMartine, Jeff Pollard, Heidi Shey

    The race to improve customer engagement compels companies to collect volumes of personal data, and this puts enormous pressure on security teams to protect customers from fraud, privacy abuses, and...

  • Report Predictions 2019: Privacy And Data Ethics

    Entitled Consumers Will Force Firms To Course Correct Poor Practices

    The marketing-privacy ecosystem is about to change — again. If 2018 was the year of regulatory action, then 2019 will be the year of consumer action. This will open new opportunities for brands...