Search Results
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Report Q&A: The Privacy-Personalization Paradox
Strike A Balance Without Losing Competitive Advantage Or Consumer Trust
November 25, 2019 | Fatemeh KhatiblooMarketers today find themselves in a Catch-22. On the one hand, their customers want to be recognized and rewarded for their loyalty with better-tailored content and offers. On the other hand,...
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Report Predictions 2020: Privacy And Data Ethics
Marketers Fight To Retain Access To Consumer Data As Regional Regulations Make A Global Impact In Courtrooms And Boardrooms
2020 is poised to be the "year of the privacy regulator." As a result, privacy and data ethics will rightfully take their place on the boardroom agenda. This report lays out Forrester's five...
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Report Understand Your Customers To Build Trust: Forrester's 2019 Consumer Privacy Segmentation
Landscape: The Customer Trust And Privacy Playbook
As the privacy landscape evolves, consumers are more aware than ever that companies collect and use their personal data for marketing and advertising purposes. B2C marketers must understand their...
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Report Build A Data Privacy Organization That Balances Marketing Innovation And Customer Expectations
Organization: The Customer Trust And Privacy Playbook
How companies handle and protect consumer data privacy is more than a compliance issue: It's a competitive differentiator. As a result, firms need to develop a cohesive privacy strategy and...
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Report The Future Of Cybersecurity And Privacy: Defeat The Data Economy's Demons
The Vision Report In The Cybersecurity And Privacy Playbook
The combination of data and machines could fuel either techno-optimistic utopia (happier, healthier lives for all) or totalitarian dystopia (corporations and governments using personal data to...
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Report Decentralized Digital Identity: A Primer For B2C Marketers
Why Bring-Your-Own-Identity Is A Trend To Watch
Your identity is more than the standard information on your driver's license or social security card. It also encompasses how you interact with brands, what you know, how you share elements of your...
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Report Make Privacy A Competitive Differentiator
Executive Overview: The Customer Trust And Privacy Playbook
June 6, 2019 | Fatemeh KhatiblooConsumers are increasingly aware of the value of their personal data. As a result, companies can no longer afford to dismiss customer concerns about the use of that data — failure to respect...
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Report Marketers: Rate Your Customer Privacy Proficiency
Assessment: The Customer Trust And Privacy Playbook
May 31, 2019 | Fatemeh KhatiblooFor better or worse, many modern marketing tactics represent an enormous privacy and security risk to your organization. That means B2C marketers need to develop privacy awareness, build privacy...
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Report Build A Road Map For Personal Identity And Data Management
March 8, 2019 | Fatemeh KhatiblooThe era of personal identity and data management (PIDM) is here, spurred by increasingly privacy-aware consumers, new privacy regulations, and a crop of Silicon Valley advocates for data ethics. To...
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Report The ROI Of Privacy
Business Case: The Customer Trust And Privacy Playbook
Organizations have traditionally focused investment and resources on preventing data breaches, but consumers are growing more aware of privacy breaches and creepy experiences. B2C marketers must...
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Report The New Privacy: It's All About Context
Vision: The Customer Trust And Privacy Playbook
January 4, 2019 | Fatemeh Khatibloo"Privacy is dead" is a trope so often repeated that you might actually think it's true. But in the age of smartphones and sensors, privacy is actually essential for building trust. Context is key —...
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Report The Mechanics Of Trust
Processes: The Customer Trust And Privacy Playbook
December 20, 2018 | Fatemeh KhatiblooIn today's always-on world of modern marketing, consumers are skeptical of even their favorite brands, so marketers' old methods of building trust simply don't work anymore. This report outlines a...
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Report Predictions 2019: Privacy And Data Ethics
Entitled Consumers Will Force Firms To Course Correct Poor Practices
The marketing-privacy ecosystem is about to change — again. If 2018 was the year of regulatory action, then 2019 will be the year of consumer action. This will open new opportunities for brands...
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Report The Future Of Privacy: Personal Identity And Data Management
Consumer-Managed Data Is The Future Of The Data Economy
Consumers leave a digital footprint across channels and media, and they are aware that marketers use this data for financial gain. With growing concerns about security and privacy, individuals want...
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Report Q&A: What Marketers Need To Know About Zero-Party Data
October 10, 2018 | Fatemeh KhatiblooB2C marketers know how difficult it is to build and maintain a trusted relationship with consumers. The introduction of regulations like the European Union's General Data Protection Regulation...
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Report Build Your Privacy Organization For Customer Data Management
Organization: The Data Security And Privacy Playbook
How companies handle and protect consumer data privacy is much more than a compliance issue. Privacy is a competitive differentiator. This requires oversight and clear lines of privacy...
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Report Marketing Under GDPR Hinges On Data Governance
Road Map: The Customer Trust And Privacy Playbook
The General Data Protection Regulation (GDPR) has changed how B2C marketers and advertisers operate in the European Union (EU). But more privacy regulations are on the horizon, from the US to...
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Report How Dirty Is Your Data?
Strategic Plan: The Customer Trust And Privacy Playbook
May 14, 2018 | Fatemeh KhatiblooAs consumers' privacy concerns grow, marketers must rethink their data practices. Today's data governance practices — the rules that guide what consumer data a company collects; how it stores,...
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Report Right Your Privacy Ship Before It Capsizes
Benchmarks: The Customer Trust And Privacy Playbook
B2C marketers have gotten overzealous in their quest for hyperpersonalization with their collection and use of consumers' data, and now it's costing them their customers' trust. After years of...
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Report Video: Make The GDPR Work For You
March 20, 2018 | Fatemeh KhatiblooThe General Data Protection Regulation (GDPR) goes into enforcement on May 25, 2018, and any company that sells its products or services in Europe will need to comply with the new regulations. Many...
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Report The Capabilities Marketers Need To Build A Strategic Privacy Function
Tools And Technology: The Customer Trust And Privacy Playbook
February 5, 2018 | Fatemeh Khatibloo, Alexander SpiliotesManaging customer privacy is increasingly critical to firms' ability to win, retain, and serve their customers. To help them meet customer and regulator expectations, B2C marketers and their peers...