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The Retail eCommerce Playbook For 2019

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

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  • Report The State Of Retailing Online 2016: Marketing And Merchandising

    Content And Social Media Marketing Are On Retailers' Radar
    October 27, 2016 | Fiona Swerdlow

    Forrester partnered with Shop.org, the digital division of the National Retail Federation (NRF), to conduct its semiannual survey of retailers in the summer of 2016. Retail eBusiness leaders shared...

  • Report What Banks Can Learn From Retailers' Websites

    Eight Marketing And Sales Tactics That Digital Banking Teams Should Borrow From Their Retail Peers
    March 31, 2015 | Peter Wannemacher

    Over the past decade, eBusiness and channel strategy teams at many large banks have done yeoman's work in upgrading and improving their public websites. They've made great strides in areas like...

  • Report The State Of Retailing Online 2014: Marketing

    August 22, 2014 | Sucharita Kodali

    This latest report in our series using data from The State Of Retailing Online, a Shop.org study conducted by Forrester Research, covers interactive marketing benchmarks for online retailers. More...

  • Report The State Of Retailing Online 2013: Marketing And Merchandising

    July 30, 2013 | Sucharita Kodali

    Forrester partnered with Shop.org for its annual report of eCommerce benchmarks, gathered from a survey of retailers that sell online. We published the first 2013 report earlier this year, covering...

  • Report The State Of Retailing Online 2012: Mobile And Tablet Commerce

    July 16, 2012 | Sucharita Kodali

    Forrester partners with Shop.org annually to survey retailers on their attitudes toward and investments in the online retail channel. This year the research specifically probes mobile and tablet...

  • Report The State Of Retailing Online 2011: Marketing, Social, And Mobile

    June 3, 2011 | Sucharita Kodali

    While eCommerce continues to grow and take market share from the physical retail channel, retailers also look to experiment with new approaches to their web businesses such as social commerce and...

  • Report Is The Time Right To Build A Mobile App?

    Balance The Buzz With Real Customer Value And Revenue Opportunities
    October 29, 2009 | Brian K. Walker

    The rapid growth of the iPhone and iPod touch application market has fueled a race to develop these applications on the part of eBusiness and channel strategy professionals. Recently, Forrester...

  • Report US Mobile Commerce 2007: Low Reception

    The State Of Retail's Newest Channel
    March 14, 2007 | Tamara Mendelsohn

    After taking root throughout European and Asian countries, mobile commerce finally made it onto the radar of US retailers in 2006. US retailers shouldn't expect ground-breaking performance or a big...

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Market Imperatives