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  • Report The State Of Mobile Technology For Marketers, 2014

    October 23, 2014 | Thomas Husson

    Adoption of smartphones is skyrocketing around the globe. Sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is simply part of...

  • Report The State Of Retailing Online 2014: Marketing

    August 22, 2014 | Sucharita Kodali

    This latest report in our series using data from The State Of Retailing Online, a Shop.org study conducted by Forrester Research, covers interactive marketing benchmarks for online retailers. More...

  • Report Messaging Apps: Mobile Becomes The New Face Of Social

    Messaging Apps Will Force Digital Platforms To Evolve
    July 7, 2014 | Thomas Husson

    You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

  • Report How To Make The Most Of Google Enhanced Campaigns

    February 20, 2014 | Shar VanBoskirk

    In mid-2013, Google introduced Google enhanced campaigns, an update to its AdWords system for pay-per-click ad management. This report explains what marketers should understand about Google...

  • Report Google Glass: What Marketers Need To Know

    Utility-Based Marketing Is In; Advertising Is Out
    June 20, 2013 | Sarah Rotman Epps

    Google Glass, the new head-mounted device from Google, has the potential to be the next great platform for app development — as disruptive and fertile a platform as the iPhone has been. Google's...

  • Report Mobile Apps For Marketing

    When And How Interactive Marketers Should Build Apps For Marketing Purposes
    September 26, 2012 | Melissa Parrish, Jennifer Wise

    Mobile apps hold exciting potential for interactive marketers to reach their audiences through mobile devices in ways the mobile Web can't. But today, mobile apps receive a mixed response from...

  • Report Mobile Adds New Appeal To Your Brand Experience

    The CMO Must Orchestrate Mobile Tightly Into Brand Experience From The Start
    October 18, 2010 | Mary Beth Kemp

    Mobile is finally getting air time with the most innovative brands and marketers. Hoping to make mobile a more common and rich media choice among large brand advertisers, both Google and Apple have...

  • Report The Splinternet

    Preparing For An Internet Fragmented By Devices And Passwords
    January 26, 2010 | Josh Bernoff, Shar VanBoskirk

    The standardized Internet is fraying. Long live the Splinternet. Interactive marketers have thrived in the golden age of the Web, where people access Web sites using standard, similarly formatted...

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