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The Marketing Measurement And Insights Playbook For 2019
Cross-Channel Attribution Puts The Science In Marketing Measurement
Marketers must change their attitude toward measurement: away from passively reviewing post-campaign reports and toward actively analyzing those past results to guide future plans. To make this...
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Report The Forrester Wave™: Social Media Management Solutions, Q2 2017
The 10 Leading Vendors Supporting Enterprise Social Marketing
June 12, 2017 | Erna Alfred Liousas, Jessica LiuIn our 32-criteria evaluation of social media management solution providers, we identified the 10 most significant ones — Facelift, Hootsuite, Lithium Technologies, Oracle, Percolate, Salesforce,...