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The Marketing Measurement And Insights Playbook For 2019
Cross-Channel Attribution Puts The Science In Marketing Measurement
Marketers must change their attitude toward measurement: away from passively reviewing post-campaign reports and toward actively analyzing those past results to guide future plans. To make this...
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Report Global Business Technographics Marketing Survey, 2016: Overview
A Business Technographics Presentation
February 10, 2017 | Tyler McDanielThis report is our overview of marketers’ priorities, challenges, use of technology, and budgets, based on Forrester's Global Business Technographics Marketing Survey, 2016. We analyzed the data by...