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  • Report How To Prepare For The Era Of Experience

    Why Companies Must Adopt A Total Product Experience Approach
    October 18, 2010 | James L. McQuivey

    New consumer product interface technologies will land in homes late in 2010 that will forever change the way humans and machines interact. Implementing such tools as facial recognition, voice...

  • Report How To Make Connected TVs The Future Of TV

    US Connected TV Forecast, 2010 To 2015
    August 26, 2010 | James L. McQuivey

    Connected TVs are all the rage. Every TV maker features connectivity in the top half of their lineup, and major retailers have committed to only sell connected TVs by as soon as 2011. Despite this...

  • Report How Consumers Get Online Video To The TV

    The Convenience Quotient Reveals The TV-Connected PC Is The One To Watch
    June 8, 2009 | James L. McQuivey

    Online video has finally come to the living room. Forrester estimates that nearly 9 million homes in the US watch at least some online video on a TV set in a typical month. Why they do so is...

  • Report Analog TV Shutdown Will Surprise Most, Harm Few

    July 12, 2007 | James L. McQuivey

    On February 17, 2009, all US full-power television stations must shut down their analog broadcasts as mandated by the federal government. Only 16% of viewers think that the switchover is a good...

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