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  • Report The Tablet-TV Connection

    April 11, 2012 | Sarah Rotman Epps

    Tablets and TVs are big business: Forrester forecasts that 112.5 million US consumers will own a tablet by 2016, and tablets are disrupting several multibillion-dollar industries related to TV,...

  • Report Product Strategists At Telcos Shouldn't Obsess About "Bit Pipe Syndrome"

    More Innovation Is Needed, But Fundamental Connectivity Remains A Valuable Service
    October 25, 2011 | Thomas Husson

    Product strategists in various industries tend to dismiss telcos' role in service innovation, focusing instead on disruptors such as Google and Apple. It is true that new entrants and over-the-top...

  • Report The Products That Lose When Tablets Win

    Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers
    June 16, 2011 | Sarah Rotman Epps

    Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

  • Report 3D Beyond TV

    Identifying Opportunities Beyond The Big Screen
    April 4, 2011 | Nick Thomas

    3D-enabled TVs are in stores now, with manufacturers betting heavily that 3D will be a reason for consumers to upgrade their primary set. Audiences are starting to take an interest in 3D content,...

  • Report Welcome To The Multidevice, Multiconnection World

    Product Loyalty's New Calculus
    January 25, 2011 | Charles S. Golvin

    Connectivity is becoming a default feature in a diverse range of consumer products, from portables like tablets and eReaders to TVs and Blu-ray players. As the cost of adding connectivity to...

  • Report How To Prepare For The Era Of Experience

    Why Companies Must Adopt A Total Product Experience Approach
    October 18, 2010 | James L. McQuivey

    New consumer product interface technologies will land in homes late in 2010 that will forever change the way humans and machines interact. Implementing such tools as facial recognition, voice...

  • Report How To Make Connected TVs The Future Of TV

    US Connected TV Forecast, 2010 To 2015
    August 26, 2010 | James L. McQuivey

    Connected TVs are all the rage. Every TV maker features connectivity in the top half of their lineup, and major retailers have committed to only sell connected TVs by as soon as 2011. Despite this...

  • Report Which Device Offers The Best Music Experience?

    July 12, 2010 | Sonal Gandhi, Mark Mulligan

    From set-top boxes to cell phones, device makers are falling over themselves to offer music functionality. Digital music services have also evolved to "anytime, anywhere" access with rich discovery...

  • Report 360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

    July 9, 2010 | Mark Mulligan

    Business models and rights issues have both distorted and fragmented the consumer digital music experience and products. A new generation of 360-degree music services is emerging that leverages...

  • Report Consumers Need Cloud-Based Products Now

    Successful Multidevice Strategies Will Use The Cloud, Sync, And Apps In Europe
    July 7, 2010 | Ian Fogg

    Consumers no longer use one digital device. The era of one PC per household is giving way to a world of several smart mobile devices per person. For content, services, and software to run across...

  • Report Blu-ray Can't Succeed With HD Video Alone

    Why The Future Of Blu-ray Depends On Serving Multiplatform Viewers
    July 8, 2009 | James L. McQuivey

    It was just over a year ago that Blu-ray vanquished its long-time rival HD-DVD. Uptake for Blu-ray has been promising: A significant 7% of US households can play Blu-ray discs at home either on a...

  • Report The Convenience Quotient Of Consumer Storage And Backup

    July 6, 2009 | Nathan Safran

    The consumer backup and storage space has become increasingly crowded — and sophisticated — over the past 24 months. From burning a DVD to using a full-blown home server, there are a wide variety...

  • Report Lower Prices, Better Devices, And The Democratization Of The TV Market

    June 30, 2009 | Abe Garon, Nathan Safran

    Forget the 1950s: Consumers are living in the golden era of television, whatever the problems of the broadcast TV industry. Not only do consumers have more control over when and where they watch...

  • Report How Consumers Get Online Video To The TV

    The Convenience Quotient Reveals The TV-Connected PC Is The One To Watch
    June 8, 2009 | James L. McQuivey

    Online video has finally come to the living room. Forrester estimates that nearly 9 million homes in the US watch at least some online video on a TV set in a typical month. Why they do so is...

  • Report Cisco Advances Further Into The Living Room

    It Sets Its Sights On Consumer Video With The Acquisition Of Pure Digital
    June 5, 2009 | Nathan Safran

    While many wondered aloud at the strange bedfellows that Pure Digital Technologies — a straightforward, non-networking, consumer devices brand — and enterprise powerhouse Cisco Systems make, the...

  • Report The Year Of The Internet-Connected TV

    TV Manufacturers Must Be Ready For Change In The Living Room
    May 14, 2009 | Nathan Safran

    In 2008, we watched as streaming media made its way into the home via such diverse connected devices as set-top boxes, games consoles, DVRs, and Blu-ray players. 2009 has brought us the news we all...

  • Report Consumers Are Ready For Home Remote Control

    With Entertainment Networks On The Rise, Home Automation Is Next
    March 10, 2009 | Charles S. Golvin

    Home networks are the foundation of the digital home but are still primarily utilitarian — most networks are erected to share a broadband pipe among multiple PCs, and it's primarily PCs that are...

  • Report 802.11n: Laying The Groundwork For The Digital Home

    The State Of US Home Networking
    March 4, 2009 | Nathan Safran

    The 802.11n Wi-Fi specification is still in draft mode, but network equipment vendors are going full speed ahead in marketing 802.11n equipment. For the vast majority of consumers, 802.11n's...

  • Report Broadband Acquisition Hits Crunch Time In Europe

    Develop Poacher Tactics Using Word Of Mouth
    March 2, 2009 | Ian Fogg

    The broadband market is maturing quickly. Even if the economy recovers, Internet service providers (ISPs) will find it increasingly hard to acquire broadband customers. Price alone won't be...

  • Report DVR Strategies To Leverage HDTV Are A Match Made In Heaven

    February 27, 2009 | Nathan Safran

    Although the DVR enjoyed 100% growth in adoption from 2004 to 2006, growth dropped to 13% from 2006 to 2008. The DVR has stopped selling itself. In response to this maturation of the industry, MSOs...

  • Report Over-The-Top VOD Boxes: An On-Demand TV Strategy For New Market Players In Europe

    February 18, 2009 | Laurence Meyer

    Until December 2008, Microsoft's Xbox360 and the Apple TV were the only way for Europeans to benefit from over-the-top (OTT) video-on-demand (VOD) services delivered to the TV set. In the short and...

  • Report The Shift From Broadband To Wideband

    If You Build It, They Will Come . . . Eventually
    February 17, 2009 | Doug Williams

    US broadband service providers' network upgrades are facilitating so-called "wideband" service offerings with download connection speeds reaching 50 Mbps. Some question remains as to whether...

  • Report Cable Voice Brings VoIP Into The Mainstream

    Cablecos Will Claim 80% Of 28.4 Million Residential VoIP Users By 2013
    October 6, 2008 | Sally M. Cohen

    While pure-play and telco voice over IP (VoIP) providers continue to struggle to win subscribers to their over-the-top (OTT) services, cablecos have been wildly successful in bringing VoIP...

  • Report It's Time For Home Server Solution Packages

    Partnerships Are The Top Priority For Home Server Product Strategists
    September 16, 2008 | J. P. Gownder

    The Windows Home Server market suffered a setback in 2008, harmed by a data corruption bug that took nine months to fix. Overall, the market remains at a very early stage of development: Few...

  • Report Should You Be In Second Life?

    The Real Business Of Virtual Worlds
    January 9, 2008 | Jaap Favier

    More than 19 million consumers worldwide participate in virtual words like Second Life and Cyworld, or in massive multiplayer games like World Of Warcraft. For marketers, these rich interactive...

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