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  • J. P. Gownder
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  • Report Quick Take: HP Announces Innovative Tools That Will Bridge Physical And Digital Worlds

    HP Announces Big Changes For 3D Printing
    October 30, 2014 | J. P. Gownder, Sophia I. Vargas, Michael Yamnitsky

    HP has articulated a new vision for its personal computing and printing business, offering up two new products that will help bridge the physical and digital worlds. The Multi-Jet Fusion 3D printer...

  • Report Pricing As A Strategic Competency

    Why Price Needs To Become More Than Just A Number For Product Strategists
    February 13, 2012 | J. P. Gownder

    Price can no longer be just a number for product strategists. Pricing now needs to become a strategic competency that affects every aspect of product strategy, from the business model to the nature...

  • Report Mass Customization Is (Finally) The Future Of Products

    Apply The CURA Framework To Build A Winning Customized Product Strategy
    April 15, 2011 | J. P. Gownder

    Mass customization has long been the next big thing in product strategy. After a variety of false starts, its time has finally come. Changes in customer-facing technology are opening up new...

  • Report Mass-Market Appeal Pushes Hybrids Mainstream

    July 14, 2009 | J. P. Gownder, Abe Garon

    A decade ago, the first mass-market hybrid vehicles were sold to consumers in the US. Since then, the market has enjoyed 10 straight years of growth. Spurred on by a growing green movement and...

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