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  • Report Case Study: RehabCare Extends Its Healthcare Offering Using iOS Devices

    An Empowered Report
    December 30, 2010 | Seth Fowler, J. P. Gownder

    RehabCare has implemented a deeply integrated strategy using iOS devices, like the iPhone, iPad, and iPod touch, that has changed the way it delivers care to its patients. Its offering required...

  • Report Mobile Augmented Reality

    Beyond The Hype, A Glimpse Into The Mobile Future
    December 17, 2010 | Thomas Husson

    Mobile augmented reality (AR) has become a widely referenced technology in less than a year, but in fact this technology is just emerging and will take years to scale. For now, it is primarily used...

  • Report Portable Media Players Must Evolve With Cloud Or Become Extinct

    Strategies To Counter Disruptive Smartphone Competition
    December 10, 2010 | Ian Fogg

    Smartphones' benefits mean they continue to trample on adjacent product categories as the mobile market collides with the consumer electronics market. The role of the smartphone in consumers' lives...

  • Report The Fiber Broadband Future Is Still Coming Soon

    European Internet Products Must Target Current-Speed Broadband
    December 8, 2010 | Ian Fogg

    While every country in Europe has Internet service providers rolling out fiber broadband initiatives, consumers' desire for superfast broadband is lower than their appetite for keen pricing. Given...

  • Report Disruptive Renewal

    An Empowered Report: How To Drive Transformational Product Innovation In Your Organization
    November 18, 2010 | Mark Mulligan

    Neither disruption nor product innovation are new, but let us be clear: Your company is about to be disrupted like never before. Consumers are adopting disruptive technology — namely connected...

  • Report Effective Channel Mapping Will Optimize Your Partner Portfolio Performance

    Introducing Forrester's Partner Profile Modeling Method For Channel Marketers
    November 5, 2010 | Peter O'Neill

    In Forrester's Q4 2009 North American B2B Marketing Organizations Online Survey, 19% of tech vendors report that spending on channel enablement and management will increase in 2010. Even so, only...

  • Report eBook Buying Is About To Spiral Upward

    US eBook Forecast, 2010 To 2015
    November 5, 2010 | James L. McQuivey

    Since Amazon.com introduced the Kindle eReader in 2007, all of the industry's attention has focused on the rapid adoption and proliferation of eReaders. However, the success of the devices has been...

  • Report IT Services Firm Changes: What SVMs Must Know

    The Coming Upheaval In Tech Services
    October 21, 2010 | Christine Ferrusi Ross

    Since the end of 2008 and continuing today, sourcing and vendor management (SVM) professionals have been telling Forrester that they are rationalizing the number of providers they use,...

  • Report How Mature Is Your Mobile Strategy?

    An Empowered Report
    October 18, 2010 | Thomas Husson

    To help consumer product strategists and executives benchmark their mobile consumer strategy, Forrester conducted a global mobile strategy maturity online survey among executives. Fifty-seven...

  • Report Case Study: CNN iReport's Mobile Army Of Creators

    An Empowered Report: CNN Turns Smartphone Owners Into Civilian Reporters
    September 24, 2010 | Abe Garon, J. P. Gownder

    CNN has created an army of engaged civilian reporters though the iReport feature of its iPhone app. By taking advantage of the advanced capabilities of today's smartphones, iReport both enhances...

  • Report Case Study: Ford Pursues Co-Creation With An Ideation Site

    An Empowered Report: A Social Co-Creation Case Study
    September 24, 2010 | Doug Williams

    Earlier this year, Ford launched a social co-creation site called "Your Ideas," which is an offshoot of its "The Ford Story" site designed to engage Ford enthusiasts. At Your Ideas, customers are...

  • Report Case Study: Starbucks Uses Social Co-Creation To Drive Green Product Strategy

    An Empowered Report: A Social Co-Creation Case Study
    September 22, 2010 | Abe Garon, Doug Williams

    Starbucks has placed a strong emphasis on its social co-creation strategy. Product strategists at the world's largest chain of coffee houses have a well-established and active online community from...

  • Report POST: Developing An iPad Product Strategy

    Product Strategists Need Discipline In Developing For The Device Splinternet
    September 14, 2010 | Sarah Rotman Epps

    The Splinternet, Forrester's term for the proliferation of platforms and devices, has a new addition: Apple's iPad. Even though the iPad's current install base pales in comparison to other...

  • Report How To Make Connected TVs The Future Of TV

    US Connected TV Forecast, 2010 To 2015
    August 26, 2010 | James L. McQuivey

    Connected TVs are all the rage. Every TV maker features connectivity in the top half of their lineup, and major retailers have committed to only sell connected TVs by as soon as 2011. Despite this...

  • Report US Tablet Buyers Are Multi-PC Consumers

    Product Strategists Must Position PCs And Peripherals Within A Multidevice Lifestyle
    August 19, 2010 | Sarah Rotman Epps

    The success of the Apple iPad has created a halo around tablets in general: Consumers are interested in these devices, even if they're confused about what they actually are. US online consumers who...

  • Report Who's Who In IT Management Software 2.0

    Mapping Top Vendors' Portfolios — And Future Perspectives
    August 12, 2010 | Thomas Mendel, Ph.D., Jean-Pierre Garbani

    Within the next five years, IT organizations and their role in enterprises will evolve through major structural changes. If the present IT technology sustains its exponential growth rate, IT...

  • Report A Market Taxonomy For ICT

    Forrester's Definitions For Tech Product Categories, Industries, And Geographies
    August 2, 2010 | Andrew Bartels

    Forrester is expanding the breadth and depth of data that we provide to vendor strategists on the size and growth trends of the market for information and communications technology (ICT) solutions....

  • Report The Coming Upheaval In Tech Services

    Four Economic And Technology Factors Will Combine To Recast The Business
    July 29, 2010 | John McCarthy, Pascal Matzke

    The tech services market is about to undergo a massive transformation that will call traditional provider business models into question. Four factors will combine to dramatically change the...

  • Report How eReaders Will Fare In A Tablet PC World

    US eReader Forecast, 2010 To 2015
    July 21, 2010 | James L. McQuivey

    eReaders face a formidable challenge from the rise of tablet PCs. The iPad is already desired by more people than any single eReader, something we expect to only increase with time. However, with...

  • Report 360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

    July 9, 2010 | Mark Mulligan

    Business models and rights issues have both distorted and fragmented the consumer digital music experience and products. A new generation of 360-degree music services is emerging that leverages...

  • Report Creating A Mobile Services Product Road Map

    A Framework For Prioritizing Proposed Mobile Services Offerings
    July 8, 2010 | Julie A. Ask

    "How do I prioritize the buildout of our mobile services?" is a question we hear often from clients. Forrester offers a mobile services prioritization framework to help companies develop a short-,...

  • Report Consumers Need Cloud-Based Products Now

    Successful Multidevice Strategies Will Use The Cloud, Sync, And Apps In Europe
    July 7, 2010 | Ian Fogg

    Consumers no longer use one digital device. The era of one PC per household is giving way to a world of several smart mobile devices per person. For content, services, and software to run across...

  • Report The Evolution Of Cloud Computing Markets

    July 6, 2010 | Stefan Ried, Ph.D., Holger Kisker, Ph.D., Pascal Matzke

    Looking past the current industry hype surrounding all things cloud, Forrester believes that cloud computing is a sustainable, long-term IT paradigm, and the successor to previous mainframe,...

  • Report Case Study: Best Buy's Retailer-Led Product Strategy

    Retailers Can Act As Consumer Product Strategists, Too
    June 30, 2010 | Doug Williams

    Most retailers sell other companies' goods; on occasion, they will sell products developed by others but branded as their own. Best Buy does both of those things, but the company has also done...

  • Report Case Study: Sterling Commerce Increases Alignment Through Product Management

    To Achieve Alignment, PMs Need Authority, Accountability, And Resources
    May 14, 2010 | Tom Grant, Ph.D.

    About five years ago, an acquisition spree, coupled with an opportunistic stance on new product development, threw Sterling Commerce's product strategy out of alignment with corporate goals....