6 results in Reports

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  • Report Effective Channel Mapping Will Optimize Your Partner Portfolio Performance

    Introducing Forrester's Partner Profile Modeling Method For Channel Marketers
    November 5, 2010 | Peter O'Neill

    In Forrester's Q4 2009 North American B2B Marketing Organizations Online Survey, 19% of tech vendors report that spending on channel enablement and management will increase in 2010. Even so, only...

  • Report Best Practices In B2B Tech Partner Portfolio Management

    Enact A Vibrant Partner Portfolio To Prepare For The Upturn
    November 25, 2009 | Peter O'Neill

    In the murky, maturing technology industry, vendor partner programs are in a state of constant flux and are difficult to control and align with corporate strategy. Only now are vendors beginning to...

  • Report How Big Is SaaS In IT Management Software?

    November 17, 2008 | Peter O'Neill

    Software-as-a-service (SaaS) is disrupting the IT management software market. Incumbent software vendors are setting up new business units and adding SaaS offerings to existing portfolios; managed...

  • Report Business Service Management Market Update

    Forrester Provides Revised Adoption Rates Based On The Latest Data
    June 30, 2008 | Peter O'Neill

    Many IT management software vendors continue to address the business service management (BSM) market. Enterprise investment in BSM, including the necessary foundation technologies, has therefore...

  • Report IBM's Server Appliance Will Change The Market For Small Business Computing

    Lotus Foundations Server Adds Credibility To The Product Category
    May 8, 2008 | Michael Speyer

    Small businesses want sophisticated IT functionality, but their lack of IT resources requires that IT is delivered in a highly reliable no-touch manner. Linux-based server appliances have emerged...

  • Report Introducing Forrester's Vendor Positioning Review

    An Assessment Tool That Helps Develop Compelling Technology Positioning
    January 16, 2008 | Norbert Kriebel, Pascal Matzke

    Technology vendors describe themselves in different ways across multiple channels, but their real position — and value — is defined by the perceptions of decision-makers across customers' and...

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