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  • Report The Future Of Mobile Is User Context

    Context Transforms Product Opportunities For Consumer Product Strategists
    July 11, 2011 | Julie A. Ask

    Consumers will adopt and use convenient services and products. In mobile, this means services that offer immediacy and simplicity through a highly contextual experience. The ability to deliver...

  • Report How eBusiness Professionals Can Offer Total Mobile Experiences

    How To Prepare For Mobile Total Product Experiences
    June 15, 2011 | Julie A. Ask

    Mobile is evolving at a breakneck pace — and as a result, it no longer belongs as a secondary consideration within the organization's larger strategy. Unlike in prior iterations of the mobile...

  • Report How To Prepare For Mobile Total Product Experiences

    Designing For Mobile In The Era Of Experience
    April 14, 2011 | Julie A. Ask

    Mobile is the most transformational technology since the Internet. The phone has evolved from a single-purpose handset offering telephony services over copper wires to a wireless handheld computer...

  • Report Topic Overview: Mobile Strategy Starter Kit

    January 21, 2011 | Julie A. Ask

    Mobile will be the most important digital channel for the foreseeable future. Mobile devices have the potential to eclipse fixed devices attached to the Internet in the foreseeable future. They are...

  • Report Creating A Mobile Services Product Road Map

    A Framework For Prioritizing Proposed Mobile Services Offerings
    July 8, 2010 | Julie A. Ask

    "How do I prioritize the buildout of our mobile services?" is a question we hear often from clients. Forrester offers a mobile services prioritization framework to help companies develop a short-,...

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