8 results in Reports

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  • Report Justify The Investment In Open Innovation

    April 5, 2012 | Doug Williams

    Product strategists are constantly challenged to innovate products and services to satisfy short-term financial goals as well as create new benefits to meet consumer needs as they evolve over the...

  • Report How eBusiness Professionals Can Offer Total Mobile Experiences

    How To Prepare For Mobile Total Product Experiences
    June 15, 2011 | Julie A. Ask

    Mobile is evolving at a breakneck pace — and as a result, it no longer belongs as a secondary consideration within the organization's larger strategy. Unlike in prior iterations of the mobile...

  • Report Mass Customization Is (Finally) The Future Of Products

    Apply The CURA Framework To Build A Winning Customized Product Strategy
    April 15, 2011 | J. P. Gownder

    Mass customization has long been the next big thing in product strategy. After a variety of false starts, its time has finally come. Changes in customer-facing technology are opening up new...

  • Report How To Prepare For Mobile Total Product Experiences

    Designing For Mobile In The Era Of Experience
    April 14, 2011 | Julie A. Ask

    Mobile is the most transformational technology since the Internet. The phone has evolved from a single-purpose handset offering telephony services over copper wires to a wireless handheld computer...

  • Report Case Study: Ford Pursues Co-Creation With An Ideation Site

    An Empowered Report: A Social Co-Creation Case Study
    September 24, 2010 | Doug Williams

    Earlier this year, Ford launched a social co-creation site called "Your Ideas," which is an offshoot of its "The Ford Story" site designed to engage Ford enthusiasts. At Your Ideas, customers are...

  • Report Case Study: Starbucks Uses Social Co-Creation To Drive Green Product Strategy

    An Empowered Report: A Social Co-Creation Case Study
    September 22, 2010 | Abe Garon, Doug Williams

    Starbucks has placed a strong emphasis on its social co-creation strategy. Product strategists at the world's largest chain of coffee houses have a well-established and active online community from...

  • Report Case Study: Best Buy's Retailer-Led Product Strategy

    Retailers Can Act As Consumer Product Strategists, Too
    June 30, 2010 | Doug Williams

    Most retailers sell other companies' goods; on occasion, they will sell products developed by others but branded as their own. Best Buy does both of those things, but the company has also done...

  • Report European Consumers And Their PCs

    New Survey Data Shows A Maturing Market; An Increase In Multi-PC Homes Is A Highlight
    September 3, 2008 | Paul Jackson

    A relatively constant home PC penetration rate in Europe belies a large increase in multi-PC homes as PCs become a part of most family members' lives. The physical retail channel remains a primary...

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