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  • Report E-Textbooks Are A Transitional Product

    To Maximize Revenue, Product Strategists Must Transcend Analog Replicas
    November 2, 2011 | Sarah Rotman Epps

    Despite minimal pick-up in e-textbook products thus far, publishers know that their historical business models are at risk. Disruptive markets, such as used and rental books, are emerging in...

  • Report The Products That Lose When Tablets Win

    Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers
    June 16, 2011 | Sarah Rotman Epps

    Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

  • Report The Financial Times Makes A Bold Move In Paid Apps

    The Publisher Banks On HTML5 For Its Multiplatform Distribution Strategy
    June 10, 2011 | Nick Thomas

    The Financial Times (FT) has extended its reputation as a pioneering digital publisher by launching FT.com via an HTML5 web application. This lets it distribute a digital version of its content to...

  • Report The Digital Media Product Innovation Imperative

    Identifying Organizational Priorities For Creating New Digital Media Experiences
    April 7, 2011 | James L. McQuivey

    The media meltdown continues its slow burn across the media industries. Yet, enlivened by new devices like the iPad and audience enthusiasm for the content that new technologies have generated,...

  • Report eBook Buying Is About To Spiral Upward

    US eBook Forecast, 2010 To 2015
    November 5, 2010 | James L. McQuivey

    Since Amazon.com introduced the Kindle eReader in 2007, all of the industry's attention has focused on the rapid adoption and proliferation of eReaders. However, the success of the devices has been...

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