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The Retail eCommerce Playbook For 2019

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

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  • Report Wearable Computing

    The Next Devices And Platforms That Matter To Your Product Strategy
    April 17, 2012 | Sarah Rotman Epps

    Consumers are adopting technology faster than ever: Witness the rapid mainstreaming of devices such as the Apple iPad and Microsoft Kinect for Xbox 360. Wearable devices will be next, but right now...

  • Report It's Time For Mass-Customized Clothing And Apparel Products

    Product Strategists Must Overcome Three Challenges To Succeed
    July 5, 2011 | J. P. Gownder

    It's time for product strategists in clothing and apparel to consider offering mass-customized products. Consumers are beginning to look beyond off-the-shelf choices to new colors, designs, styles,...

  • Report How eBusiness Professionals Can Offer Total Mobile Experiences

    How To Prepare For Mobile Total Product Experiences
    June 15, 2011 | Julie A. Ask

    Mobile is evolving at a breakneck pace — and as a result, it no longer belongs as a secondary consideration within the organization's larger strategy. Unlike in prior iterations of the mobile...

  • Report How To Prepare For Mobile Total Product Experiences

    Designing For Mobile In The Era Of Experience
    April 14, 2011 | Julie A. Ask

    Mobile is the most transformational technology since the Internet. The phone has evolved from a single-purpose handset offering telephony services over copper wires to a wireless handheld computer...

  • Report eBook Buying Is About To Spiral Upward

    US eBook Forecast, 2010 To 2015
    November 5, 2010 | James L. McQuivey

    Since Amazon.com introduced the Kindle eReader in 2007, all of the industry's attention has focused on the rapid adoption and proliferation of eReaders. However, the success of the devices has been...

  • Report Case Study: Starbucks Uses Social Co-Creation To Drive Green Product Strategy

    An Empowered Report: A Social Co-Creation Case Study
    September 22, 2010 | Abe Garon, Doug Williams

    Starbucks has placed a strong emphasis on its social co-creation strategy. Product strategists at the world's largest chain of coffee houses have a well-established and active online community from...

  • Report Case Study: Best Buy's Retailer-Led Product Strategy

    Retailers Can Act As Consumer Product Strategists, Too
    June 30, 2010 | Doug Williams

    Most retailers sell other companies' goods; on occasion, they will sell products developed by others but branded as their own. Best Buy does both of those things, but the company has also done...

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