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  • Report Western European Mobile Forecast, 2011 To 2016

    Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile
    December 15, 2011 | Thomas Husson

    The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016....

  • Report The Future Of Telecom: Strategies To Move Off The Endangered Species List

    December 2, 2011 | Dan Bieler

    Telcos are an endangered species; their traditional business model has come undone, and many operators face a downward revenue/earnings/investment spiral. The classic telco position is eroding due...

  • Report Case Study: PagesJaunes Embraces The Local Social Web To Drive Mobile Product Innovation

    The French Yellow Pages Firm Is Turning Mobile Market Disruption Into Competitive Advantage
    June 17, 2011 | Thomas Husson

    Local and social trends are converging and are strong mobile catalysts: These factors have accelerated the importance of mobile to PagesJaunes and its customers. The French yellow pages company has...

  • Report Connected TVs In Europe

    What European Consumers Want From The Emerging Platform
    March 10, 2011 | Nick Thomas

    Although TV manufacturers are bringing new generations of connected TVs to the European marketplace in 2011, consumers are not yet fully enthused by the concept. When asked what features they would...

  • Report Smartphone Trends 2011

    In Europe, The Middle East, And Asia, Smartphones Will Be Mainstream Products
    January 27, 2011 | Ian Fogg

    In 2011, yesteryear's high-end smartphones will become this year's entry level. As suppliers offer smartphones at lower prices — often less than €100 on prepay — the smartphone will become...

  • Report Portable Media Players Must Evolve With Cloud Or Become Extinct

    Strategies To Counter Disruptive Smartphone Competition
    December 10, 2010 | Ian Fogg

    Smartphones' benefits mean they continue to trample on adjacent product categories as the mobile market collides with the consumer electronics market. The role of the smartphone in consumers' lives...

  • Report The Fiber Broadband Future Is Still Coming Soon

    European Internet Products Must Target Current-Speed Broadband
    December 8, 2010 | Ian Fogg

    While every country in Europe has Internet service providers rolling out fiber broadband initiatives, consumers' desire for superfast broadband is lower than their appetite for keen pricing. Given...

  • Report Consumers Need Cloud-Based Products Now

    Successful Multidevice Strategies Will Use The Cloud, Sync, And Apps In Europe
    July 7, 2010 | Ian Fogg

    Consumers no longer use one digital device. The era of one PC per household is giving way to a world of several smart mobile devices per person. For content, services, and software to run across...

  • Report Case Study: Siemens IT Solutions And Services Successfully Positions A Community Cloud

    Siemens IT Solutions And Services Tailors Forrester's Cloud Taxonomy To Communicate Its Vertical Strength
    January 19, 2010 | Stefan Ried, Ph.D.

    Cloud computing has become the dominant theme of the marketing campaigns of many infrastructure outsourcing and services providers. Siemens IT Solutions and Services (SIS) — one of the largest...

  • Report Market Overview: The Middleware Software Market, 2009

    Software AG And TIBCO Challenge IBM, Microsoft, Oracle, And SAP
    December 30, 2009 | Stefan Ried, Ph.D.

    The middleware software market went through a sequence of paradigm changes in the past three decades. Most vendors offer middleware portfolios with various software components from basic...

  • Report Case Study: BT Business Drives New Revenues In The SMB Segment

    How BT Moved From A Component Supplier To A Connected Business Partner
    December 8, 2009 | Mike Cansfield

    BT Business is the sales channel to domestic small and medium-size businesses (SMBs) in the UK. In the face of falling revenues and market share erosion under increasing competition in past years,...

  • Report The Enterprise 2.0 User: Harbinger Of The Future Of Workplace Collaboration

    Vendors Should Prepare For An Empowered, Mobile, And Collaborative Workforce
    November 24, 2009 | TJ Keitt

    Business leaders' increased interest in enterprise 2.0 technology has spurred collaboration software vendors of all stripes to roll out social applications in their suite of tools. Despite this...

  • Report The Impetus For Consumer Product Strategy Change

    April 9, 2009 | Paul Jackson

    It is an "interesting" time to be a consumer product strategist at a technology or services company: The technologies we have been waiting for have finally hit the mainstream, and new technologies...

  • Report Holistic View: The ePurchasing Software Market

    Strong Growth And Dynamism Despite Maturing eProcurement And eSourcing
    September 9, 2008 | Andrew Bartels

    Vendors have both opportunities and challenges in the dynamic ePurchasing market, with strong double-digit growth projected for 2008 despite a slowing overall IT market. While products like...

  • Report European Consumers And Their PCs

    New Survey Data Shows A Maturing Market; An Increase In Multi-PC Homes Is A Highlight
    September 3, 2008 | Paul Jackson

    A relatively constant home PC penetration rate in Europe belies a large increase in multi-PC homes as PCs become a part of most family members' lives. The physical retail channel remains a primary...

  • Report Business Service Management Market Update

    Forrester Provides Revised Adoption Rates Based On The Latest Data
    June 30, 2008 | Peter O'Neill

    Many IT management software vendors continue to address the business service management (BSM) market. Enterprise investment in BSM, including the necessary foundation technologies, has therefore...

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