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  • Report Getting Product Ideas Past Stage One

    Why The Validation Process Is Critical To Product Strategy Success
    April 15, 2011 | Doug Williams

    "Ideate" is the first stage in the product development cycle; it's a time when product strategists gather ideas for new and innovative products and services. Before moving on to subsequent phases,...

  • Report Smartphone Trends 2011

    In Europe, The Middle East, And Asia, Smartphones Will Be Mainstream Products
    January 27, 2011 | Ian Fogg

    In 2011, yesteryear's high-end smartphones will become this year's entry level. As suppliers offer smartphones at lower prices — often less than €100 on prepay — the smartphone will become...

  • Report Tablets Will Grow As Fast As MP3 Players

    Winning Tablet Product Strategies Will Exploit Both Apps And Browsers
    January 4, 2011 | Sarah Rotman Epps

    Product strategists are struggling to make sense of the tablet opportunity: Will there be a market for tablets beyond Apple's iPad, and if so, how big will it be? In this report, we present data...

  • Report Case Study: Ford Pursues Co-Creation With An Ideation Site

    An Empowered Report: A Social Co-Creation Case Study
    September 24, 2010 | Doug Williams

    Earlier this year, Ford launched a social co-creation site called "Your Ideas," which is an offshoot of its "The Ford Story" site designed to engage Ford enthusiasts. At Your Ideas, customers are...

  • Report US Tablet Buyers Are Multi-PC Consumers

    Product Strategists Must Position PCs And Peripherals Within A Multidevice Lifestyle
    August 19, 2010 | Sarah Rotman Epps

    The success of the Apple iPad has created a halo around tablets in general: Consumers are interested in these devices, even if they're confused about what they actually are. US online consumers who...

  • Report The Coming Upheaval In Tech Services

    Four Economic And Technology Factors Will Combine To Recast The Business
    July 29, 2010 | John McCarthy, Pascal Matzke

    The tech services market is about to undergo a massive transformation that will call traditional provider business models into question. Four factors will combine to dramatically change the...

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