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  • Product Portfolio Strategies
  • Thomas Husson

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  • Report Forrester's Mobile Maturity Model

    Forrester's Framework Benchmarks Mobile Capabilities And Provides A Road Map For Progress
    May 10, 2012 | Thomas Husson

    Everyone needs a mobile strategy, but what is the right approach and what are the appropriate objectives and metrics? To help product strategists and executives in charge of defining their...

  • Report 2012 Mobile Trends For CPS Professionals

    February 9, 2012 | Thomas Husson, Julie A. Ask

    Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to come....

  • Report Western European Mobile Forecast, 2011 To 2016

    Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile
    December 15, 2011 | Thomas Husson

    The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016....

  • Report iPhone 4S Cements Apple's Product Strategy Leadership Position

    Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty
    November 22, 2011 | Thomas Husson, Charles S. Golvin

    Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple...

  • Report Product Strategists At Telcos Shouldn't Obsess About "Bit Pipe Syndrome"

    More Innovation Is Needed, But Fundamental Connectivity Remains A Valuable Service
    October 25, 2011 | Thomas Husson

    Product strategists in various industries tend to dismiss telcos' role in service innovation, focusing instead on disruptors such as Google and Apple. It is true that new entrants and over-the-top...

  • Report Mobile Location Becomes Invisible

    No Longer A Service, Location Will Be Embedded In Mobile Products
    August 3, 2011 | Thomas Husson

    eBay's recent acquisition of Where and Groupon's acquisition of Whrrl show how two Internet pure players looking to develop mobile transactions plan to integrate new location-based features into...

  • Report Case Study: PagesJaunes Embraces The Local Social Web To Drive Mobile Product Innovation

    The French Yellow Pages Firm Is Turning Mobile Market Disruption Into Competitive Advantage
    June 17, 2011 | Thomas Husson

    Local and social trends are converging and are strong mobile catalysts: These factors have accelerated the importance of mobile to PagesJaunes and its customers. The French yellow pages company has...

  • Report Mobile Augmented Reality

    Beyond The Hype, A Glimpse Into The Mobile Future
    December 17, 2010 | Thomas Husson

    Mobile augmented reality (AR) has become a widely referenced technology in less than a year, but in fact this technology is just emerging and will take years to scale. For now, it is primarily used...

  • Report How Mature Is Your Mobile Strategy?

    An Empowered Report
    October 18, 2010 | Thomas Husson

    To help consumer product strategists and executives benchmark their mobile consumer strategy, Forrester conducted a global mobile strategy maturity online survey among executives. Fifty-seven...

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