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  • Report GDPR And The B2B Seller

    Keep Calm And Sell On
    August 27, 2018 | Lori Wizdo, Mary Shea, Matthew Camuso

    B2B companies are wrestling with the impact that new privacy regulations will have on seller behaviors and selling processes. They must rethink everything from the collection and storage of...

  • Report Modern B2B Buying Experiences Require A Singular Content Strategy

    Four Practices Align Marketing Content To Both Buyers And Sellers
    August 22, 2018 | Laura Ramos

    Sellers need marketing to support them with content that incorporates the same messages and insights to which buyers respond well. A single B2B content marketing strategy shared by marketing and...

  • Report Driving Customer Engagement With B2B Ratings And Reviews

    Processes: The B2B eCommerce Playbook
    August 20, 2018 | John Bruno

    Few B2B companies doubt the value of having ratings and reviews on their websites. But developing and offering any feature comes with a price. This report shows how B2B digital business...

  • Report B2B Digital Sales Transformation: Three Global Leaders Share Best Practices

    Fuel Your Evolution With An Innovation Mindset
    August 14, 2018 | Mary Shea, Meredith Cain

    B2B marketing and sales leaders must transform their sales forces to keep pace with digitally oriented buyers. We gleaned best practices from three global digital sales leaders at Cisco Systems,...

  • Report Now Tech: Sales Performance Management Solutions, Q3 2018

    Forrester's Overview Of 15 Sales Performance Management Providers
    August 1, 2018 | Mary Shea

    You can use sales performance management (SPM) solutions to better align sales execution to your business strategy, to increase sellers' motivation and effectiveness, and to optimize business...

  • Report The 3D Connected Consumer

    The Combination Of Devices, Platforms, And Channels Redefines How Connected Consumers Are
    August 1, 2018 | Julie A. Ask, Gina Fleming, Adrian Chapman

    Historically, internet speed and device type have defined how connected consumers are. This representation is too simplistic today. Three dimensions — devices, platforms, and channels — now define...

  • Report Forrester Analytics: Online Marketplaces Tracker, 2015 To 2018 (Global)

    ForecastView Document
    July 25, 2018 | Michael O'Grady

    Marketplaces take an increasing share of online retail sales: 56% of B2C online retail spend came from marketplaces in 2017. This report uses the Forrester Analytics Online Marketplace Tracker...

  • Report Make Omnichannel Real In B2B Commerce

    Business Case: The B2B eCommerce Playbook
    July 20, 2018 | John Bruno

    Disruption is turning B2B buying and selling on its head. Quick and efficient B2C buying journeys have reshaped B2B buyers' expectations. We've known for years that buyers prefer to self-serve, but...

  • Report The State Of The US Retail Shopper In 2018

    July 18, 2018 | Brendan Miller

    US retail spending overall continues to grow, but retailers face urgent pressure to evolve — or they will lose market share. Stagnant income and growing debt mean that households are trimming their...

  • Report The Retail eCommerce Metrics That Matter

    Performance Management: The Retail eCommerce Playbook
    July 12, 2018 | Sucharita Kodali

    To achieve key business goals such as increasing retail sales, digital business retail executives need to ensure that they have the right metrics in place. These metrics should track customers' use...

  • Report Get Your B2B eCommerce Metrics Right

    Performance Management: The B2B eCommerce Playbook
    July 6, 2018 | John Bruno

    B2B companies face a daunting yet critical task: accurately measuring and reporting the impact that digital channels have on sales, service, loyalty, and operations. This report outlines how...

  • Report Not Yet The New Normal: ABM Must Evolve Into Account-Based Engagement

    Use Four Best Practices To Advance Your Approach From ABM To ABE
    June 29, 2018 | Laura Ramos

    Account-based marketing (ABM) is more than just marketing. From fostering tighter alignment between marketing and sales to engaging customers across their entire life cycle, it accelerates a firm's...

  • Report Q&A: The Top 10 Questions At Journey Mapping Workshops

    What Attendees At Forrester Customer Journey Mapping Workshops Most Want To Know
    June 29, 2018 | Joana van den Brink-Quintanilha, TJ Keitt, Alex Causey

    Customer journey mapping continues to be a highly popular tool among customer experience (CX) pros. That's because journey maps help them see through their customers' eyes by visually illustrating...

  • Report Make Your B2B Business A Digital Business

    Executive Overview: The B2B eCommerce Playbook
    June 29, 2018 | John Bruno

    New forms of digital customer engagement are transforming B2B businesses, forcing B2B digital business strategy professionals to fundamentally rethink how they go to market — from the customers...

  • Report Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Canada)

    ForecastView Document
    June 28, 2018 | Satish Meena

    We expect online retail in Canada to grow at a compound annual growth rate (CAGR) of 10.6% from 2018 to 2023. Cross-border purchases make up a significant portion of online spending by Canadian...

  • Report The Top 10 CX Measurement Questions Answered

    June 6, 2018 | Maxie Schmidt-Subramanian

    To measure customer experience (CX), CX pros need a framework that tells them not only how good their customers' experiences are but also how to improve them and what benefits to expect from doing...

  • Report Now Tech: B2B Commerce Suites, Q2 2018

    Forrester's Overview Of 18 B2B Commerce Suites Providers
    June 1, 2018 | John Bruno, Bruce Eppinger

    You can use B2B commerce suites to digitize buying and selling processes, provide convenient engagement for customers, personalize the buying experience, and uncover valuable customer insights. But...

  • Report The Forrester New Wave™: ABM Platforms, Q2 2018

    The 14 Providers That Matter Most And How They Stack Up
    May 31, 2018 | Steven Casey

    In Forrester's evaluation of the emerging market for account-based marketing (ABM) platforms, we identified the 14 most significant providers — 6sense, Demandbase, Engagio, Jabmo, Lattice Engines,...

  • Report Anchor Sales And Marketing Alignment With Revenue Growth Analytics

    Best Practices To Collaborate On Analytics That Supports Growth
    May 30, 2018 | Allison Snow

    Analytics programs can be linchpins to revenue growth. But, too often, marketing and sales teams, operating with different perspectives and practices, fail to optimize the ROI of analytics efforts....

  • Report Forrester Analytics: Marketing Automation Technology Forecast, 2017 To 2023 (US)

    ForecastView Document

    Marketing automation technologies allow marketers to market effectively via multiple channels while automating repetitive tasks. This US data-driven report gives a five-year view of growth for six...

  • Report The XaaS Business Model Shift: A Win-Win For B2B Buyers And Sellers

    What B2B Firms Can Learn From The Pivot To SaaS Business Models
    May 1, 2018 | Liz Herbert

    The anything-as-a-service (XaaS) business model creates new opportunities for B2B buyers and sellers. Buyers get a better, faster, and more accessible solution; sellers optimize supply and demand...

  • Report Forrester Data: Marketing Automation Technology Forecast, 2017 To 2023 (Global)

    ForecastView Document

    Marketing automation technologies allow marketers to effectively market via multiple channels while automating repetitive tasks. This data-driven report gives a five-year view of growth for six...

  • Report The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018

    The 15 Providers That Matter Most And How They Stack Up
    April 25, 2018 | Jay McBain

    In our 25-criteria evaluation of through-channel marketing automation (TCMA) providers, we identified the 15 most significant ones — Ansira, Aprimo (Revenew), Averetek, BrandMaker, BrandMuscle,...

  • Report Answers To Common Questions About Forrester's Customer Experience Index

    Frequently Asked Questions About The CX Index Methodology, Business Impact Simulator, And Benchmark Study
    April 19, 2018 | Rick Parrish, Roxana Strohmenger

    Companies need a way to measure changes in the quality of their customer experience (CX), understand how it compares to competitors' CX, and prioritize improvements that will grow revenue....

  • Report Evaluate Your Approach To Successful B2B Content Marketing

    Five Areas Create And Deliver More Customer Value
    April 13, 2018 | Laura Ramos, Ryan Skinner

    To attract attention and build a following, B2B marketers must shift their content marketing from being product-focused to building relationships. This report helps marketers identify the...

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