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• Report US Tech Market Outlook For 2015 And 2016: The BT Agenda Powers Steady Expansion

  Software Expansion Offsets Weak Hardware And Outsourcing Demand

  June 29, 2015 | Andrew Bartels

  Three trends dominate our updated US tech market forecast for 2015 and 2016. First, spending by CIOs and their business partners on the business technology (BT) agenda to win, serve, and retain...

• Report Quick Take: HP Splits But Changes Little

  What The Two Companies Will Do Next Matters Most To CIOs

  October 7, 2014 | Peter Burris

  On October 6, 2014, HP announced that it will split its $115 billion business into two public companies by the end of its fiscal year 2015. Hewlett-Packard Enterprise will focus on the enterprise...

• Report Microsoft Ascending

  In First 100 Days, Nadella's Team Shifts To A More Open And Aggressive Posture

  May 28, 2014 | John R. Rymer, Jeffrey S. Hammond, James Staten

  When Microsoft named Satya Nadella the third CEO in its history this past February, we posited 10 questions he needed to answer to ensure Microsoft's future relevance to enterprises. As Nadella's...

• Report US Tech Market Outlook For 2014 And 2015 — Solid, Steady Growth

  Customer-Facing Technologies Will See The Fastest Growth

  April 24, 2014 | Andrew Bartels

  Our updated US tech market forecast indicates that US CIOs can plan for 6% to 7% increases in their tech budgets in 2014 and 2015, after several years in which they have had to be cautious in their...

• Report Key Emerging Technologies Bring Opportunity To Chinese Businesses

  Chinese Enterprise Architects Must Lead Tech Research And Guide Usage To Realize Business Benefits

  February 4, 2014 | Charlie Dai

  Emerging technologies such as big data, mobility, and cloud are powering the age of the customer and creating a market where innovators disrupt traditional leaders and startups have greater...

• Report Government Spending Brinksmanship Drags Down The 2013 US Tech Market Outlook

  We Cut Our 2013 Spending Growth Estimate To 3.9% From 5.7%

  October 25, 2013 | Andrew Bartels

  By rights, US CIOs should be looking at a relatively decent 6% growth in their tech purchases in 2013, as we had predicted earlier this year. Instead, the drag on the US economy and on US tech...

• Report US Tech Market Outlook For 2013 And 2014: Better Times Ahead

  We Forecast 6% ICT Spending Growth For Both Years

  April 25, 2013 | Andrew Bartels

  US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

• Report iPhone 4S Cements Apple's Product Strategy Leadership Position

  Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

  November 22, 2011 | Thomas Husson, Charles S. Golvin

  Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple...

• Report Product Strategists At Telcos Shouldn't Obsess About "Bit Pipe Syndrome"

  More Innovation Is Needed, But Fundamental Connectivity Remains A Valuable Service

  October 25, 2011 | Thomas Husson

  Product strategists in various industries tend to dismiss telcos' role in service innovation, focusing instead on disruptors such as Google and Apple. It is true that new entrants and over-the-top...

• Report The Personal Cloud: Transforming Personal Computing, Mobile, And Web Markets

  An Empowered Report: Sizing The Opportunity As Individuals Embrace New Services For Managing Their Work And Personal Digital Lives

  June 6, 2011 | Frank E. Gillett

  The personal computing experience for individuals is broken, ruptured by the fragmentation of personal information across PCs and mobile devices and the scattering of content across a multitude of...

• Report Portable Media Players Must Evolve With Cloud Or Become Extinct

  Strategies To Counter Disruptive Smartphone Competition

  December 10, 2010 | Ian Fogg

  Smartphones' benefits mean they continue to trample on adjacent product categories as the mobile market collides with the consumer electronics market. The role of the smartphone in consumers' lives...

• Report The Transformation Of Sourcing Depends On Its Ability To Empower Employees

  An Empowered Report: Sourcing Can Do More To Adapt To Changes In Business Technology

  December 2, 2010 | Christopher Andrews

  A major shift in the technology marketplace is moving technology purchasing power away from centralized IT departments and into the hands of individual employees. This shift, which is driven by...

• Report Welcome To The Empowered Era

  An Empowered Report: Reinvent Yourself To Serve Empowered Customers And Employees

  November 1, 2010 | Ted Schadler

  Your customers and your employees have more power than ever before. Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources. To succeed in an...

• Report 360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

  July 9, 2010 | Mark Mulligan

  Business models and rights issues have both distorted and fragmented the consumer digital music experience and products. A new generation of 360-degree music services is emerging that leverages...

• Report Consumers Need Cloud-Based Products Now

  Successful Multidevice Strategies Will Use The Cloud, Sync, And Apps In Europe

  July 7, 2010 | Ian Fogg

  Consumers no longer use one digital device. The era of one PC per household is giving way to a world of several smart mobile devices per person. For content, services, and software to run across...

• Report The Convenience Quotient Of Consumer Storage And Backup

  July 6, 2009 | Nathan Safran

  The consumer backup and storage space has become increasingly crowded — and sophisticated — over the past 24 months. From burning a DVD to using a full-blown home server, there are a wide variety...

• Report ChanSat India 2009: The Voice Of India's IT Channel Community

  May 1, 2009 | Tirthankar Sen

  It is of paramount importance to have an appropriate channel strategy in a geographically diverse market like India in order to cater to the growing opportunities. This document is based on a...

• Report IT In The Indian Media And Entertainment Industry

  February 11, 2009 | Dane Anderson

  This document provides vendor strategists with an overview of IT in the media and entertainment industry in India in 2009. Having attracted an estimated $2B in foreign investment, the industry...

• Report It's Time For Home Server Solution Packages

  Partnerships Are The Top Priority For Home Server Product Strategists

  September 16, 2008 | J. P. Gownder

  The Windows Home Server market suffered a setback in 2008, harmed by a data corruption bug that took nine months to fix. Overall, the market remains at a very early stage of development: Few...

• Report Cambodia PC/Server Market Update: Q2 2008, Emerging Markets Tracker

  September 10, 2008 | Dane Anderson

  This document highlights the dynamics of the PC/server market in Cambodia during Q2 2008 for vendor strategists. Despite challenges, Cambodia's PC/server market has huge growth potential due to the...

• Report Sri Lanka PC/Server Market Update: Q2 2008, Emerging Markets Tracker

  September 10, 2008 | Dane Anderson

  This document highlights the dynamics of the PC/server market in Sri Lanka in Q2 2008 for vendor strategists. A market update and national update are provided, which detail the impact of the...

• Report Bangladesh PC/Server Market Update: Q2 2008, Emerging Markets Tracker

  September 10, 2008 | Dane Anderson

  This document highlights the dynamics of the PC/server market in Bangladesh in Q2 2008 for vendor strategists. In spite of its interim government, the country's IT market continues to offer immense...

• Report Brunei PC/Server Market Update: Q2 2008, Emerging Markets Tracker

  September 10, 2008 | Dane Anderson

  This document highlights the dynamics of the PC/server market in Brunei in Q2 2008 for vendor strategists. Both a market and national updates are provided that examine the impact of the...

• Report Pakistan PC/Server Market Update: Q2 2008, Emerging Markets Tracker

  September 10, 2008 | Dane Anderson

  This document highlights the dynamics of the PC/server market in Pakistan in Q2 2008 for vendor strategists. Both a market update and national update are provided, which examine the impact of...

• Report Bangladesh PC/Server Market Update: Q1 2008, Emerging Markets Tracker

  June 16, 2008 | Dane Anderson

  This report highlights the dynamics of the PC/server market in Bangladesh during Q1 2008 to help vendor strategists develop an understanding of market share for these products. Particular analysis...