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The SaaS Transformation Playbook For 2019

Drive Greater Speed, Innovation, And Adoption With SaaS Transformation

Companies looking to maintain their competitive edge and execute on digital transformation strategies need modern, flexible business applications. Forrester's software-as-a-service (SaaS)...

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  • Report Japanese Companies Put Mobile Phones At The Center Of Multichannel Experiences

    May 17, 2007 | Jonathan Browne

    The mobile phone is an essential part of Japanese consumers' lives that goes beyond voice and email capabilities. Japanese companies drive traffic to phones from offline media and PC Web sites,...

  • Report The Real Cost Of Providers' Customer Service

    Three Ways To Improve Web Service For Your Customers — And Reduce Churn
    May 16, 2007 | Sally M. Cohen

    Poor customer service, especially low-cost Web-based service, is costing service providers customers. Service providers — including telephone companies, cable companies, and Internet service...

  • Report Transportation Takes Mobility On The Road

    Mobility Helps Firms Improve Business Processes
    April 23, 2007 | Maribel D. Lopez

    Mobility is top of mind for nearly half of the North American and European companies that rank setting a mobile strategy and policy as a top priority. Transportation is ahead of the curve in terms...

  • Report Family.com — Disney's Bold Community Play

    Marketers Should Make Deals With Disney's Community-Based Mommy Portal
    March 13, 2007 | Charlene Li

    Disney launched the beta version of its Family.com site, a new parenting destination full of innovative features designed for parents including community, blogs, focused search, and a planned...

  • Report Will Local Search Be Googled?

    March 13, 2007 | Charlene Li

    Google might dominate Internet search from both the consumer and advertising perspectives, but it's far from being leader in the highly fragmented local search market, in which different players...

  • Report India's Booming Media And Entertainment Industry: IT Market Trends And Opportunities, 2006-2010

    February 1, 2007 | Dane Anderson

    This report explores India's fast-growing media and entertainment industry (M&E) to help vendor strategists assess the market. Driven by India's healthy economy, rising middle class, higher...

  • Report Hey Presto! Dell Does Consumer Support Service

    What Can Product And Channel Managers Learn About New Service Revenue Opportunities?
    January 25, 2007 | Paul Jackson

    Dell today launched Presto, a consumer home service offering in the UK, France, and Germany that is like US services such as Geek Squad. Dell's size, European presence, and existing support and...