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The SaaS Transformation Playbook For 2019

Drive Greater Speed, Innovation, And Adoption With SaaS Transformation

Companies looking to maintain their competitive edge and execute on digital transformation strategies need modern, flexible business applications. Forrester's software-as-a-service (SaaS)...

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  • Report Brief: What Salesforce Wear Means For Marketers

    Salesforce.com Supports The Enterprise But Underplays Marketing Potential
    July 16, 2014 | Anthony Mullen

    While interest in wearables is high among consumers, the adoption rate is still too low for most marketers to take notice. But wearables are now a "when," not an "if" — a mass-market product...

  • Report Designing A Mobile Empowered Product Strategy

    An Empowered Report: Applying The IDEA Framework To Smartphone Users
    September 7, 2010 | J. P. Gownder

    Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the...

  • Report The Forrester Wave™: US Online Video Platforms, Q4 2009

    Brightcove And Ooyala Lead A Maturing Market
    November 6, 2009 | Bobby Tulsiani

    In Forrester's 37-criteria evaluation of online video platform vendors, Brightcove and Ooyala lead the pack with their end-to-end product offerings that target organizations of all sizes. VMIX and...

  • Report Enhance Your Product Strategy With Convenient Customer Service

    June 22, 2009 | Doug Williams

    Customer service has become an integral part of product strategy, and, as such, it should now be a primary concern of consumer product strategy professionals. Customer service has also grown more...

  • Report Competing Against Fiber In The Most Competitive Markets

    US Customer Satisfaction Data Reveals Cable's TV And Broadband Vulnerabilities
    April 23, 2009 | Doug Williams

    Cable operators are facing stiff competition from telcos that have upgraded their networks with fiber, enabling them to deliver pay TV and faster tiers of broadband service. Customer retention is...

  • Report Technographics® Insight: Which Europeans Use New Customer Service Methods?

    June 5, 2008 | Reineke Reitsma

    This Technographics Insight takes a look at the customer service methods Europeans like and use. It examines more particularly the methods consumers use to contact their main mobile phone operator.

  • Report Making Experience An Integral Part Of Customer Service

    How Qwest Satisfies Customers With Web-Based Care
    May 12, 2008 | Sally M. Cohen

    Service providers across categories face the challenge of providing great customer care experiences via the Web channel as they try to cut costs in the call center and their customers start to seek...

  • Report The Real Cost Of Providers' Customer Service

    Three Ways To Improve Web Service For Your Customers — And Reduce Churn
    May 16, 2007 | Sally M. Cohen

    Poor customer service, especially low-cost Web-based service, is costing service providers customers. Service providers — including telephone companies, cable companies, and Internet service...

  • Report Will Local Search Be Googled?

    March 13, 2007 | Charlene Li

    Google might dominate Internet search from both the consumer and advertising perspectives, but it's far from being leader in the highly fragmented local search market, in which different players...

  • Report Family.com — Disney's Bold Community Play

    Marketers Should Make Deals With Disney's Community-Based Mommy Portal
    March 13, 2007 | Charlene Li

    Disney launched the beta version of its Family.com site, a new parenting destination full of innovative features designed for parents including community, blogs, focused search, and a planned...

  • Report Hey Presto! Dell Does Consumer Support Service

    What Can Product And Channel Managers Learn About New Service Revenue Opportunities?
    January 25, 2007 | Paul Jackson

    Dell today launched Presto, a consumer home service offering in the UK, France, and Germany that is like US services such as Geek Squad. Dell's size, European presence, and existing support and...

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