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• Report Quick Take: Net? Yes. Neutrality? No.

  We Answer Three Key Questions To Help Clarify The Arguments And The Relevance Of Net Neutrality

  January 17, 2014 | Henry Dewing

  The positions in intense debate surrounding Net neutrality can't simply be summed up as "standing up for users' rights" or "asserting a carrier's right to profit." Verizon filed a petition to...

• Report Case Study: Online Retailer Uses New Fraud Detection Systems To Cut Fraud Loss Rates

  August 5, 2011 | Andras Cser

  A North American online retailer found that fraud losses ate at profits and affected the customer experience. The retailer's manual fraud management processes could not scale with the volume of its...

• Report What US Direct Banks Need To Do To Win Checking Account Customers

  New Financial Regulations Give Direct Banks An Unprecedented Opportunity

  September 15, 2010 | Brad Strothkamp

  Direct banks — banks with few or no branches — have exhibited their dominance over the last five or six years in getting consumers to move billions of dollars of assets into high-yield savings...

• Report Market Momentum: IT Security Market, H2 2009

  March 3, 2010 | Jonathan Penn

  Forrester's market momentum overview assists vendor strategists tracking the evolution of the IT security market and gathering intelligence about company activities. In the second half of 2009, we...

• Report Technographics® Survey Highlight: Canadian Online Trust and Mobile Banking

  North American Technographics® Financial Services, Media, And Marketing Online Survey, Q3 2009 (Canada)

  December 24, 2009 | Corina Matiesanu

  This highlight deck summarizes the key findings related to online trust and mobile banking from the North American Technographics Financial Services, Media, And Marketing Online Survey, Q3 2009...

• Report Investment Firms Can't Ignore Social Technologies

  November 30, 2009 | Bill Doyle

  No major US investment firm has used social technologies like discussion boards to build an open investor community. But social media adoption is galloping forward, especially among online traders...

• Report European Online Banking Holdouts Want Security Guarantees

  Net Users Still Need Security Guarantees And Incentives To Bank Online

  August 21, 2009 | Alexander Hesse, Lauriane Camus

  More than half of Western Europeans who use the Internet regularly — about 92 million — bank online. Thirty-two percent of European adults could bank online but don't do so — or have stopped doing...

• Report US Data Compromise And Online Trust Update: Consumers' Security And Trust Concerns Still Hampering eBusiness

  August 20, 2009 | Edward Kountz

  One in 10 US online users reported a data breach that led to a financial loss in 2008, a rate of compromise statistically unchanged from the prior-year period. And while more consumers were able to...

• Report The State Of Fraud In eBusiness

  eBusiness Panelists Report That 0.6% Of Orders And Transactions Are Fraudulent

  August 17, 2009 | Carrie Johnson, Elizabeth Davis

  Forrester recently surveyed its eBusiness And Channel Strategy Professional Research Panel to gauge the current landscape of fraud in the online channel. Forty percent of our panelists have seen an...

• Report Security And Data Management: What The Global eCommerce Leader Needs To Know

  An Ever-Increasing Set Of Regulations And Standards Drives Complexity

  April 23, 2009 | Brian K. Walker

  Security and data compliance are issues that can be easily ignored in the face of the next product launch or marketing campaign. But global eCommerce leaders need to take control of these issues...

• Report It's Time To Review — And Renew — Your Telecommuting Policy

  The Economic Downturn Spurs Many Firms To Revisit Telecommuting Costs And Opportunities

  April 8, 2009 | Brownlee Thomas, Ph.D.

  Sourcing and vendor management teams should work with IT and human resources (HR) to regularly review the company's telecommuting policy. The current economic situation is pushing many companies to...

• Report Making The Case For Environmentally And Socially Responsible Consumer Products

  A Small But Lucrative Group Of Consumers Will Pay More For Green Or Socially Responsible Products

  March 6, 2009 | Sally M. Cohen

  Most consumers care enough about the environment and the community that they consider these concerns when making purchase decisions — including taking into account whether a company treats its...

• Report Young US Online Bankers And Social Media

  Assessing Opportunities To Connect With Next-Gen Consumers

  February 13, 2009 | Edward Kountz

  The rise of social media is changing the way consumers communicate online, introducing a two-way dialogue and giving users the ability to more effectively disseminate and share information with...

• Report Exploiting Europeans' Green And Ethical Agendas

  It's Time For Consumer Product Strategists To Pursue Consumers Concerned With "Green" Issues

  January 14, 2009 | Paul Jackson

  European consumers report a high level of concern around environmental issues — but in many cases, this concern results in little action aside from recycling trash and reusing shopping bags....

• Report Market Overview: Telcos Go Green

  Internal And Customer-Facing Green Initiatives Will Rise

  October 15, 2008 | Mike Cansfield

  With concerns over the environment — and climate change in particular — going green has emerged on the agenda of governments, enterprises, and citizens alike. While the information and...

• Report Client Virtualization Enables Green Customer Care Centers: A Cox Communications Case Study

  Hosted Application Virtualization Allows Workers To Bring The Call Center Home

  July 11, 2008 | Natalie Lambert, Christine E. Atwood

  As part of an initiative to differentiate its customer care centers to attract top talent, Cox Communications turned to hosted application virtualization to enable its care agents to work from...

• Report Hot Companies To Watch In 2008: Q2 Update

  Profiles Of Emerging Companies And Technology Trends That Tech Vendors Should Consider When Planning Strategy

  June 19, 2008 | Christopher Andrews

  The wide-ranging popularity of our first "Hot Companies To Watch" document, published in April 2008, highlighted a few important facts about technology strategists. First, it reflects the high...

• Report Marketing The Socially Responsible PC

  Dell And Microsoft Bolster Their Consumer Product Brands With (RED)

  February 21, 2008 | J. P. Gownder

  Dell is offering PCs, with Microsoft's Windows Vista software, cobranded with the (RED) campaign, a philanthropic effort to combat HIV/AIDS in Africa. This type of social responsibility marketing...

• Report In Search Of Green Technology Consumers

  Why Tech Marketers Should Target This Emerging Segment

  November 30, 2007 | Christopher Mines

  A distinct segment of green technology consumers ready to put their dollars behind eco-friendly product choices is becoming visible. Forrester's Technographics® surveys reveal that consumers who...

• Report Mobile Authentication Marries Security With Convenience

  A Token-Killing Form Factor For Secure Consumer Online Banking

  November 16, 2007 | Bill Nagel

  Financial institutions seeking to expand their online and mobile banking offerings to their entire customer base face the age-old challenge of balancing security with usability. Many banks feel...

• Report Online Banking Holdouts Still Want Security Guarantees

  European Net Users Want Security Guarantees And Incentives To Bank Online

  June 21, 2007 | Benjamin Ensor

  Some 84 million European Net users who could bank online don't do so. Only one-third of these online banking holdouts say that nothing would persuade them to adopt online banking. The remainder say...

• Report Green Electronics: Coming To A Wal-Mart Near You

  Wal-Mart's Focus On Sustainable Electronics Will Encourage Green Technology

  June 18, 2007 | Christopher Mines

  Retailers, like companies in most industries, are adopting more environmentally responsible business practices. Wal-Mart, the world's largest retailer, recently announced plans to evaluate consumer...