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  • Report The State Of Consumers And Technology: Benchmark 2013, Europe

    European Consumer Technographics®
    May 19, 2014 | Reineke Reitsma

    This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

  • Report Adapting To Media Fragmentation In Europe

    The Impact Of Media Fragmentation Patterns On Communication Strategy
    August 1, 2011 | Luca S. Paderni

    Consumers across Europe are embracing new media platforms that change the way they consume content. This year's European Technographics® data shows a continuous growth in the amount of time...

  • Report The State Of Mobile Banking In Europe: 2011

    Mobile Banking Is Finally Taking Off
    April 12, 2011 | Sabine Poltermann, Alexander Hesse

    Most European banks have invested in mobile banking over the past few years, and consumers are finally starting to use it. Adoption has grown tremendously but is still far from mainstream...

  • Report European Online Retail Forecast, 2010 To 2015

    eCommerce Continues To Grow In Overall Importance To The Retail Landscape In Europe
    February 28, 2011 | Andrea Carini

    European online retail sales grew by 18% from 2009 to 2010 and are expected to grow 13% in 2011. In the coming five years, the number of online buyers in Europe will grow from 157 million to 205...

  • Report Portable Media Players Must Evolve With Cloud Or Become Extinct

    Strategies To Counter Disruptive Smartphone Competition
    December 10, 2010 | Ian Fogg

    Smartphones' benefits mean they continue to trample on adjacent product categories as the mobile market collides with the consumer electronics market. The role of the smartphone in consumers' lives...

  • Report Servicing The Multichannel Buyer In Europe

    Consumers Have Embraced All Touchpoints, And So Should eBusiness Professionals
    September 8, 2010 | Patti Freeman Evans, Lauriane Camus

    Today, European consumers face a wide range of touchpoints and have adopted a complex purchasing journey. These consumers use more than one channel to research and buy a product, and they are...

  • Report Consumers Need Cloud-Based Products Now

    Successful Multidevice Strategies Will Use The Cloud, Sync, And Apps In Europe
    July 7, 2010 | Ian Fogg

    Consumers no longer use one digital device. The era of one PC per household is giving way to a world of several smart mobile devices per person. For content, services, and software to run across...

  • Report The State Of Mobile Banking In Europe: 2010

    Mobile Banking's Time Has Finally Come
    April 22, 2010 | Alexander Hesse

    About one in eight European Net users with a mobile phone use mobile banking today — with SMS account alerts being the most common type. Today's users are early adopters who use mobile banking as a...

  • Report Western European Online Retail Forecast, 2009 To 2014

    We Expect Online Retail In Europe To Reach €114 Billion By 2014
    March 5, 2010 | Patti Freeman Evans, Lauriane Camus

    Online retail sales in Western Europe reached €68 billion in 2009 and are projected to grow to €114 billion by 2014. The European online retail market, which includes the EU-17 — Austria, Belgium,...

  • Report How Italian Consumers Use The Net To Research And Buy Financial Products

    Few Italians Have Embraced The Net To Research And Buy Financial Products
    February 24, 2010 | Alexander Hesse

    The Internet's role as a distribution channel for financial products is small and growing slowly in Italy. In Q2 2008, only 10% of Italian adults researched and 3% bought a financial product...

  • Report The Global eCommerce Adoption Cycle

    An Analysis Of eCommerce Evolution In 18 Markets Around The Globe
    January 15, 2010 | Zia Daniell Wigder

    It took many years for eCommerce to first gain traction among online users. Early Internet users failed to shop extensively online: The number of online stores was limited, consumers didn't feel...

  • Report How Europeans Search

    October 30, 2009 | Shar VanBoskirk, Rebecca Jennings

    Many European online consumers start at search engines when doing product research, especially in the UK and Germany, and consumers across Europe exhibit a high level of trust in natural search...

  • Report Why Mobile Could Reinvent Social Computing

    A Glimpse Into The European Mobile Social Web Landscape
    October 9, 2009 | Thomas Husson

    Mobile social activity is more than just accessing social networking sites while on the go. Mobile phones have the potential to become the hub of Social Computing activities and to be more than...

  • Report How To Win Over European Online Shoppers

    Email And Site Tips For Success In Seven Different European Markets
    September 21, 2009 | Zia Daniell Wigder

    Many businesses, especially those expanding into Europe for the first time, take a blanket approach to the European market: Web sites are merely replicated throughout Europe with nearly identical...

  • Report European Online Banking Users Employ Few Features

    Online Banking Is Mostly Used For Information And Routine Transactions
    August 20, 2009 | Vanessa Niemeyer, Ph.D., Lauriane Camus

    The number of Europeans who bank online has grown by 30% from 69 million in 2006 to nearly 92 million in 2009. Despite that growth, the behavior of online banking users hasn't changed much....

  • Report Realities Of Mobile Commerce In Europe

    July 15, 2009 | Victoria Bracewell Lewis

    New mobile handsets, technologies, and applications are beginning to engage shoppers in growing numbers throughout Europe. Although adoption remains low, customers will increasingly use their...

  • Report Trends 2009: European Online Retail

    July 13, 2009 | Victoria Bracewell Lewis

    It's official. Europe is in a recession. All of the major markets in Western Europe have declared their economies to be in decline. The question being asked by eBusiness and channel strategy...

  • Report How Satisfied Are Italian Consumers With Online Customer Experiences?

    June 18, 2009 | Jonathan Browne

    We asked more than 2,000 Italian consumers how satisfied they were when using top Web sites in Italy. Most consumers were satisfied or very satisfied with their experiences. eBay led in...

  • Report How Italian Banking Customers Use Different Channels

    June 1, 2009 | Vanessa Niemeyer, Ph.D.

    Italian banking customers' channel use differs from that of most other Western Europeans. While customers elsewhere in Europe migrate from the branch to the Web, branch use in Italy keeps growing...

  • Report Preserving Commercial TV Revenues In A Down Economy

    Use The Internet, Interactivity, And Consumer Participation To Offset TV Advertising Budget Cuts
    March 27, 2009 | Laurence Meyer

    Western commercial TV broadcasters are currently facing an apparent paradox: While consumers will stay home and watch more TV during this recession, TV advertising will experience a worsening...

  • Report Italian Online Banking Forecast: 2008 To 2013

    February 5, 2008 | Alexander Hesse, Benjamin Ensor

    With only 15% of adults regularly banking online, Italy is still Western Europe's online banking laggard. Many Italians don't use the Net regularly, and those who do are far more reluctant to use...

  • Report Southern Europe Awakens To Mobile Virtual Network Operators

    Market Conditions Suggest That New Entrants' Existence Will Be Short-Lived
    August 8, 2007 | Pete Nuthall

    Western Europe has seen an explosion in the number of mobile virtual network operators (MVNOs) since their first emergence more than eight years ago, but it's only in the past 12 months that the...

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