203 results in Reports
 

Sorry — your search returned 0 results, so we expanded the date range to "All".

Sort by:
Refine
  • Consumer Electronics
  • Product & Solutions Strategies

Search Results

  • Report Case Study: Philips Achieves Consumer Proximity Using Private Online Communities

    An Empowered Report
    January 21, 2011 | Doug Williams

    Consumer product strategists within Philips have successfully used private online communities to reach what they call "consumer proximity." Nestled within the Consumer & Market Intelligence group...

  • Report Digital Natives: The Generation That Music Product Strategy Forgot

    The Case For A Music Product Strategy Reset
    January 14, 2011 | Mark Mulligan

    Digital music product strategy is in urgent need of a reset. While tumbling CD revenues and stuttering digital sales continue to highlight the diminishing relevance of current music products, a...

  • Report Introduction To Conjoint Analysis For Consumer Product Strategists

    Design Products Using Feature Tradeoff Simulation
    January 13, 2011 | J. P. Gownder

    We find that not enough consumer product strategists employ conjoint analysis to aid product design and pricing. Conjoint subjects consumers to a simulated purchasing exercise, varying the features...

  • Report Executive Q&A: iPads And Tablets

    Consumer Product Strategists' Critical Questions Answered
    January 13, 2011 | Sarah Rotman Epps

    In the nine months since Apple's iPad hit the shelves, Forrester has conducted more than 200 conversations about iPads and tablets with clients through inquiries, one-on-one meetings at Forrester's...

  • Report Disruptive Trends 2011

    Product Innovation At Market Leaders Must Leverage Disruptive Strategies
    January 10, 2011 | Ian Fogg

    The pace of innovation now is ferocious: In every part of people's digital lives, everything is changing fundamentally. The Internet is everywhere. The last analog media types are becoming...

  • Report The Three Most Important Consumer Products Of 2010

    Lessons You Should Learn From The Leaders Of The Past Year
    January 7, 2011 | James L. McQuivey

    The past year has been an unusual one for the consumer tech industry. In an era when the staples of the industry — the TV set and the PC — were relatively mature and incapable of generating new...

  • Report Tablets Will Grow As Fast As MP3 Players

    Winning Tablet Product Strategies Will Exploit Both Apps And Browsers
    January 4, 2011 | Sarah Rotman Epps

    Product strategists are struggling to make sense of the tablet opportunity: Will there be a market for tablets beyond Apple's iPad, and if so, how big will it be? In this report, we present data...

  • Report Mobile Augmented Reality

    Beyond The Hype, A Glimpse Into The Mobile Future
    December 17, 2010 | Thomas Husson

    Mobile augmented reality (AR) has become a widely referenced technology in less than a year, but in fact this technology is just emerging and will take years to scale. For now, it is primarily used...

  • Report Portable Media Players Must Evolve With Cloud Or Become Extinct

    Strategies To Counter Disruptive Smartphone Competition
    December 10, 2010 | Ian Fogg

    Smartphones' benefits mean they continue to trample on adjacent product categories as the mobile market collides with the consumer electronics market. The role of the smartphone in consumers' lives...

  • Report The Fiber Broadband Future Is Still Coming Soon

    European Internet Products Must Target Current-Speed Broadband
    December 8, 2010 | Ian Fogg

    While every country in Europe has Internet service providers rolling out fiber broadband initiatives, consumers' desire for superfast broadband is lower than their appetite for keen pricing. Given...

  • Report Build A Digital Relationship With Your Customer

    Why The Most Solid Thing In Your Product Strategy Is Virtual
    December 7, 2010 | James L. McQuivey

    All consumer product strategists should sit up and take notice: There's a critical lesson to learn from the most recent changes in the media industry. While most in the business have obsessed over...

  • Report How News Web Sites Should Use Video

    Using The Online Video Product Scorecard To Identify Best Practice
    December 6, 2010 | Nick Thomas

    Over the past year, our video strategy series has presented the business case goals and best practices for building video products and adding video to your Web site. This report demonstrates how...

  • Report Disruptive Renewal

    An Empowered Report: How To Drive Transformational Product Innovation In Your Organization
    November 18, 2010 | Mark Mulligan

    Neither disruption nor product innovation are new, but let us be clear: Your company is about to be disrupted like never before. Consumers are adopting disruptive technology — namely connected...

  • Report How CPG Web Sites Should Use Video

    Using The Online Video Product Scorecard To Identify Best Practice
    November 8, 2010 | Nick Thomas

    Over the past year, our video strategy series has presented the business case goals and best practices for building video products and adding video to your Web site. This report demonstrates how...

  • Report eBook Buying Is About To Spiral Upward

    US eBook Forecast, 2010 To 2015
    November 5, 2010 | James L. McQuivey

    Since Amazon.com introduced the Kindle eReader in 2007, all of the industry's attention has focused on the rapid adoption and proliferation of eReaders. However, the success of the devices has been...

  • Report How To Prepare For The Era Of Experience

    Why Companies Must Adopt A Total Product Experience Approach
    October 18, 2010 | James L. McQuivey

    New consumer product interface technologies will land in homes late in 2010 that will forever change the way humans and machines interact. Implementing such tools as facial recognition, voice...

  • Report How Luxury Web Sites Should Use Video

    Using The Online Video Product Scorecard To Identify Best Practice
    October 13, 2010 | Nick Thomas

    Over the past year, our video strategy series has presented the business case goals and best practices for building video products and adding video to your Web site. This report demonstrates how...

  • Report 2D Bar Codes: Learn Why There's No Urgency

    An Empowered Report: Invest Modestly And Experiment Broadly
    September 21, 2010 | Julie A. Ask

    Only 1% of US mobile phone owners have used a 2D bar code scanner in the past three months. It would be hard for any product or service company to claim an urgent need to implement 2D bar codes,...

  • Report POST: Developing An iPad Product Strategy

    Product Strategists Need Discipline In Developing For The Device Splinternet
    September 14, 2010 | Sarah Rotman Epps

    The Splinternet, Forrester's term for the proliferation of platforms and devices, has a new addition: Apple's iPad. Even though the iPad's current install base pales in comparison to other...

  • Report How Sports Web Sites Should Use Video

    Using The Online Video Product Scorecard To Identify Best Practice
    September 8, 2010 | Nick Thomas

    Over the past year, our video strategy series has presented the business case goals and best practices for building video products and adding video to your Web site. This report demonstrates how...

  • Report Designing A Mobile Empowered Product Strategy

    An Empowered Report: Applying The IDEA Framework To Smartphone Users
    September 7, 2010 | J. P. Gownder

    Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the...

  • Report Smartphone Platforms Need A Branding Reset

    US Consumers Have Little Clue About Their Phone's Software
    September 1, 2010 | Charles S. Golvin

    In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

  • Report How To Make Connected TVs The Future Of TV

    US Connected TV Forecast, 2010 To 2015
    August 26, 2010 | James L. McQuivey

    Connected TVs are all the rage. Every TV maker features connectivity in the top half of their lineup, and major retailers have committed to only sell connected TVs by as soon as 2011. Despite this...

  • Report US Tablet Buyers Are Multi-PC Consumers

    Product Strategists Must Position PCs And Peripherals Within A Multidevice Lifestyle
    August 19, 2010 | Sarah Rotman Epps

    The success of the Apple iPad has created a halo around tablets in general: Consumers are interested in these devices, even if they're confused about what they actually are. US online consumers who...

  • Report 3D TV Fails To Inspire Consumers In 2010

    Most People Are Happy To Wait To Upgrade To 3D TV
    August 6, 2010 | James L. McQuivey

    At the opening of 2010, the world's largest TV manufacturers came to the Consumer Electronics Show (CES) full of heady promises about the future of 3D TV. Despite the success of 3D films at the box...