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  • Report Reinvigorating Traditional Radio

    What Radio Strategists Can Do Right Now To Regain Momentum
    August 6, 2010 | Sonal Gandhi

    Despite challenging times, traditional radio has a lot of unique strengths that it can leverage to survive and thrive in the current media climate. While it's a formidable competitor to traditional...

  • Report Online Video Best Practice

    Benchmarking Web Sites Using Forrester's Online Video Product Scorecard
    August 5, 2010 | Nick Thomas

    Over the past year, our video strategy series has presented the business case goals and best practices for adding video to your Web site. In this report, we demonstrate how our online video product...

  • Report Updated Q3 2010: The US Consumer PC Market In 2015

    Tablets Cannibalize Netbooks; Desktops Slide But Still Live On
    August 4, 2010 | Sarah Rotman Epps

    As of July 2010, when this report was updated, our conclusions about the long-term implications of the growth of tablets still hold true. In the short-term, tablet growth will be even more...

  • Report The Future Of Application Stores

    What To Expect When Defining Your Mobile Consumer Road Map
    July 23, 2010 | Thomas Husson

    The application store market is still nascent, but it is evolving quickly. Apple reinvented the distribution of products and services on mobile phones, opening up direct-to-consumer opportunities...

  • Report How eReaders Will Fare In A Tablet PC World

    US eReader Forecast, 2010 To 2015
    July 21, 2010 | James L. McQuivey

    eReaders face a formidable challenge from the rise of tablet PCs. The iPad is already desired by more people than any single eReader, something we expect to only increase with time. However, with...

  • Report Which Device Offers The Best Music Experience?

    July 12, 2010 | Sonal Gandhi, Mark Mulligan

    From set-top boxes to cell phones, device makers are falling over themselves to offer music functionality. Digital music services have also evolved to "anytime, anywhere" access with rich discovery...

  • Report 360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

    July 9, 2010 | Mark Mulligan

    Business models and rights issues have both distorted and fragmented the consumer digital music experience and products. A new generation of 360-degree music services is emerging that leverages...

  • Report Consumers Need Cloud-Based Products Now

    Successful Multidevice Strategies Will Use The Cloud, Sync, And Apps In Europe
    July 7, 2010 | Ian Fogg

    Consumers no longer use one digital device. The era of one PC per household is giving way to a world of several smart mobile devices per person. For content, services, and software to run across...

  • Report Case Study: Best Buy's Retailer-Led Product Strategy

    Retailers Can Act As Consumer Product Strategists, Too
    June 30, 2010 | Doug Williams

    Most retailers sell other companies' goods; on occasion, they will sell products developed by others but branded as their own. Best Buy does both of those things, but the company has also done...

  • Report The US Consumer PC Market In 2015

    Tablets Cannibalize Netbooks; Desktops Slide But Still Live On
    June 17, 2010 | Sarah Rotman Epps

    The CEOs of Apple and Microsoft may disagree about the future of the PC, but we see growth as consumers adopt multiple PCs to fit their lifestyle. Nearly half a billion PCs will be sold to...

  • Report New Growth Opportunities In The Consumer Security Market

    April 1, 2010 | Jonathan Penn

    The consumer IT security market is entering a period of radical transition and disruption. Over the next two years, vendors will evolve their offerings to protect consumers as they fully embrace a...

  • Report How Tech Strategists Can Ride The Coming Tidal Wave Of Business Video

    Opportunities And Issues For Video And Networking Vendors
    April 1, 2010 | Henry Dewing

    Video will become the new business norm for communication and collaboration over the next five to 10 years. Why? Technology maturity, end user demand, and competitive pressures drive further...

  • Report Case Study: Customer Input Shaped Office 2010

    How Customer Input Improves Product Creation Efforts
    March 29, 2010 | Doug Williams

    This report isn't about what's new in Microsoft Office 2010, Microsoft's forthcoming release of its popular productivity software suite. Rather, it's a case study that highlights best practices in...

  • Report Market Momentum: IT Security Market, H2 2009

    March 3, 2010 | Jonathan Penn

    Forrester's market momentum overview assists vendor strategists tracking the evolution of the IT security market and gathering intelligence about company activities. In the second half of 2009, we...

  • Report Consumer Cloud Services Are The Foundation For Multidevice Strategies

    A Consumer Product Strategy Introduction To The Personal Cloud
    February 9, 2010 | Ian Fogg

    Consumers are embracing cloud services now without realizing it. Amazon.com's Kindle, the Palm Pre, Spotify, virtually every Google product, and a raft of products from other brands are now using...

  • Report Consumer Security Market Trends, 2009 To 2010: The Freeware Threat

    December 4, 2009 | Jonathan Penn

    The rise of freeware represents one of the most disruptive forces to hit the consumer security market. Free solutions of good quality have changed the market dynamic from one where original...

  • Report Consumer Security Market Trends, 2009 To 2010: Changing Channel And Partner Dynamics

    November 30, 2009 | Jonathan Penn

    Consumer security vendors are faced with market forces that are mandating a change in how they take their solutions to market. Low conversion of trials and high customer churn at renewal time are...

  • Report Consumer Security Market Trends, 2009 To 2010: Evolving Threats And Defenses

    November 12, 2009 | Jonathan Penn

    As the nature of cyber threats has evolved, consumers' definition of security and their expectations of solutions have been changing as well. With the rise of account compromise and identity theft...

  • Report Case Study: How HP Drives World-Class Product Innovation

    Openness And Tight Management Define HP's Innovation Process
    September 21, 2009 | Paul Jackson

    In HP's 70-year history, it has innovated in many new and established technology fields. But how does the firm cope with the inevitable slide — faced by most dominant global firms — into driving...

  • Report Creating Value From "How-To" Videos

    Use "Content As Marketing" To Engage Online Audiences
    September 11, 2009 | Nick Thomas

    We are all media companies now. One effect of the digitization of content is that the barriers to entry have come down: While the creation and distribution of content used to be the preserve of...

  • Report Music Release Windows: The Product Innovation That The Music Business Can't Do Without

    September 4, 2009 | Mark Mulligan

    In the late 20th century, music business artist contracts, development cycles, release schedules, and promotional activity were all shaped around getting a little shiny disc of a dozen or so tracks...

  • Report Case Study: Bank Of America Makes The Most Of Mobile Banking

    A Mobile POST Case Study
    September 3, 2009 | Julie A. Ask, Seth Fowler

    Bank of America's mobile strategy aims to offer customers control of their accounts and convenient information through the most advanced mobile services available. Connectors and SuperConnecteds,...

  • Report How Consumers Connect Around The World

    Extending Digital Media Strategies To Emerging Markets
    August 20, 2009 | Julie A. Ask

    Forrester forecasts that the number of PC-based Internet connections will grow from 1.2 billion users in 2007 to 2.2 billion — or 25% of the world's population — by 2013. While large, this number...

  • Report How Mobile Handsets Will Deliver 24x7 Social Computing

    Building The Dominant Device For Media Creation
    August 6, 2009 | Ian Fogg

    On mobile phones, people's work and personal lives collide 24x7. Mobile phones are ever-present, 24x7, whatever the situation. Therefore, they're the ideal devices to share social content or catch...

  • Report Who Will Buy An eReader?

    Later Adopters May Not Be As Loyal To Amazon.com
    July 29, 2009 | Sarah Rotman Epps

    Awareness and ownership of eReaders is growing, spurred by marketing campaigns from Amazon.com and Sony as well as press coverage and word-of-mouth buzz. But Forrester's newest data suggests that...